Carmine5 said:
That still doesn't explain why anyone would spend a dime let alone over a million dollars on an enterprise that is losing money--unless, of course, that enterprise happens to be making money.
There are a lot of things I do because I enjoy doing them, or because I learn from doing them, and not to make money. I imagine I'm not unique. I also imagine this radio station got an insurance check after vandals knocked down their towers, and perhaps some of that money is going for other things.
Clearly, these folks have big dreams, and that's great. More power to them. But I have no reason to believe a fringe signal with syndicated programming is going to make anyone rich. There is obviously more to the story. Unless there's a lot more local business in Everest than I'm aware of.
Dan Snyder is an example of a guy who has spent millions, maybe hundreds of millions on AM radio in DC. None of his stations get sizable ratings, yet he continues to pour money into facilities and talent. Then again, he's a billionaire who owns the Washington Redskins and Wizards, and uses his radio stations to drive attention to those sports franchizes, in the way Disney uses its AM stations to promote ESPN and the theme parks. They don't make money, but it doesn't matter.
Carmine5 said:
Sorry, I wasn't aware that any discussion of HD Radio had to be all positive, all the time.
Nor was I aware that my realistic views on radio would construed as a "death wish." I have no "death wish" for AM, and I've never said anything of the kind. My view of AM is that it was screwed over by bad regulations and circumstance. It may not die, but it won't be a growth area either. That's not a wish. If wishing could fix AM, that's what I'd wish for. But wishing won't solve the problems. Neither will the death wish people have for HD. As I said earlier in this thread, HD Radio is the last and final time we will see investment of this size in AM. While I have no love of HD Radio, it will be sad to see the end of companies investing this kind of money in AM. Because money is what will keep AM from dying.
So don't mis-characterize my views about AM as a "death wish," and then turn around and make some silly comment about ground rules. That's uncalled for.