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Swift-Mania Drives SNF Ratings

tbolt909 said:
Unless I missed it, CBS did not show Taylor Swift at all during the first quarter. That's gotta be a ratings killer...😑

*** Update -- One Swift sighting in 2nd quarter. Chiefs then fumbled on the next play...***
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When I first switched on the TV a few hours before gametime, Bill Cowher was interviewing Andy Reid and one of the first questions he asked him was about Taylor, so I guess they figured they got it out of the way early (Andy Reid basically stated he knew Taylor long before she met Kelce and likes her. When Cowher asked which of her songs was Reid's favorite, he deflected and said he likes the Oak Ridge Boys and some more traditional artists).
 
In a poll taken after the game, 20% of the viewers say they rooted for KC because of Taylor Swift:

variety.com

Super Bowl 2024: 20% of Viewers Say They Rooted for the Kansas City Chiefs Because of Taylor Swift

A survey of 2024 Super Bowl viewers found 20% were rooting for the Kansas City Chiefs because of Travis Kelce's relationship with Taylor Swift.
variety.com variety.com

There are many things that now drive viewership, from gambling and office pools to something like this.

On the 49ers side, there was a lot of interest in Kyle Shanahan as a second generation coach.
 
radiofan2023 said:
In 50 years, more people will know who Taylor Swift is than The Beatles or the other bands you mentioned. None of their members are worth one billion dollars either.
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Nor will their core fan base be alive in 50 years, and that includes me. Taylor Swift is only in her mid 30s, and will be around for many decades to come.

The surviving Beatles, Stones, Beach Boys, et al are in their 80s now. Once they and their audience are gone, in the next 10-20 years, their music will no longer be heard on radio, although their songs might be covered by current stars or those yet to be discovered. After all, how many songs by Louis Armstrong, Glen Miller, Benny Goodman, and others from the WW2 generation get airplay today? They may survive on YouTube, as other Jazz and Blues musicians from the 1920s-40s have, but not on mainstream radio. Elvis, Chuck Berry, and the other rock & roll pioneers of the '50s are just about gone now, other than maybe specialty shows on noncom stations. Frank Sinatra will be the next to go.

BTW, I believe Sir Paul is a billionaire. Not sure about Ringo, Mick, Keith, or the others.
 
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landtuna said:
50 years we'll still be playing The Beatles (aand Stones, and Led Z, and, and, and). Taylor who?
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No *we* won't...

As written by those more adept than I am:

'E's not pinin'! 'E's passed on! This parrot is no more! He has ceased to be! 'E's expired and gone to meet 'is maker!
'E's a stiff! Bereft of life, 'e rests in peace! If you hadn't nailed 'im to the perch 'e'd be pushing up the daisies!
'Is metabolic processes are now 'istory! 'E's off the twig!
'E's kicked the bucket, 'e's shuffled off 'is mortal coil, run down the curtain and joined the bleedin' choir invisible!!

THIS IS AN EX-PARROT!!
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:ROFLMAO:
 
KeithE4 said:
Nor will their core fan base be alive in 50 years, and that includes me. Taylor Swift is only in her mid 30s, and will be around for many decades to come. I dunno. The music industry is not known for its members' longevity. Even the females.

The surviving Beatles, Stones, Beach Boys, et al are in their 80s now. Once they and their audience are gone, in the next 10-20 years, their music will no longer be heard on radio, although their songs might be covered by current stars or those yet to be discovered. After all, how many songs by Louis Armstrong, Glen Miller, Benny Goodman, and others from the WW2 generation get airplay today? Different times, different music. They may survive on YouTube, as other Jazz and Blues musicians from the 1920s-40s have, but not on mainstream radio. I won't be alive then either but then I wouldn't put a single dollar on a bet that "mainstream radio" (as we know it today) will still be a thing. Neither do I have to worry about the Earth's current fever, rising seas, Kim Jung Un or the gubmint forcing everyone into EV's. Y'all have fun now, heah? Elvis, Chuck Berry, and the other rock & roll pioneers of the '50s are just about gone now, other than maybe specialty shows on noncom stations. Frank Sinatra will be the next to go. Except in Noo Yawk and Noo Joisey Sinatra died multiple decades ago.

BTW, I believe Sir Paul is a billionaire. Not sure about Ringo, Mick, Keith, or the others. Money has never been the true measure of talent. If it were Elon Musk would be the most talented person in the world and we all know how that is turning out.
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.
 
Could another factor in the record ratings be the number of networks the game was on? According to the Variety article:

"112 million of those viewers were tuned into the CBS broadcast — the largest audience ever for a single network. The rest were measured across Paramount+, Nickelodeon, Univision, CBS Sports and NFL digital properties including NFL+."

I know that streaming has made other options available in recent years but has the game been on this many networks before?
 
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