Tejano to return to Austin

[mrtexmex2007]

ALLOW ME TO DISAGREE WITH YOU!! I AM A TEJANO FAN FROM HOUSTON BUT I DONT AGREE WITH YOU ABOUT BLAMMING IMMIGRANTS FOR NOT HAVING TEJANO MUSIC RADIO STATIONS. TEJANO RADIO STATION ARE IN FAULT OF THIS, JUST LIKE MR JOHHNY SAID, TEJANO STATIONS WANT TO PLAY OLD TEJANO MUSIC. I CALLED OUR TEJANO STATION TO REQUEST NEW SONGS FROM DIFFERENT ARTIST AND THEY SAID " OH WE DONT PLAY THAT HERE" AND WHEN I ASKED THEM WHY NOT? THEY ANSWERED, " WE JUST DONT" SO THERE IS THE REASON WE HAVE NO TEJANO STATION ON FM, RADIO STATIONS DONT WANT TO PLAY WHAT LISTENERS WANT, I WOULD RATHER LISTEN TO BRONCO OR LOS TIGRES DEL NORTE THAN RAM HERRERA, JOE POSADA ECT ECCT

It's great to hear that the Mexican-American community in the Austin area have Tejano music back on the radio again. I am from Dallas & the only Tejano music that we have 24/7 is on HD Radio 107.9-2 FM & on 2 community stations on Saturday mornings just for a few hours.I think that one of the reasons why we don't have a real Tejano station on a regular radio frequency is because first of all the people in D/FW don't support it. They say they do but not really cause they don't turn out to station events or even to concerts were Tejano artists play during the weekends.Second of all in D/FW there is a few people who want to control or monopolize the market & that is not fair for any new fresh faces & ideas.The third reason why there is no real Tejano station in D/FW is because the recent influx of illegal immigrants from Mexico,Central & South America that pretty much has brought their music & culture and that has caught the eyes of big corporate radio heads in the D/FW area.I am proud that Austin has a station now & who cares if it's on an AM signal for now plus I also heard that they will be simulcasting on 95.1 FM.Tejano music is not dead & it will never be dead because it is part of the Mexican-American culture here in Texas & beyond.Just like everything in life it has its own share of ups & downs.I would be great to see more Tejano stations pop up everywhere in the U.S. where there's a great big number of Mexican-Americans.By the way I don't know if y'all know but the Rio Grande Valley also has a new Tejano station broadcasting either on 103.5 FM or 105.3 FM.

 

[Giovanni7506]

In response to mrtexmex2007 I don't know in what part of Texas you live in but it's true one of the many reason's why we don't have Tejano stations is because of the big influx of immigrants coming from Mexico & the rest of Latin America.Corporate radio head honchos see that all right & their eyes turn green due to they see $$$ with this group of people.It is up to small independent station owners to keep Tejano on the airwaves whether if it's in Texas or in another state. I am very sick & tired of hearing alot of Horoscopos De Durango,Conjunto Primavera & other Regional Mexican acts on the radio along with Xtreme,Aventura,Daddy Yankee & these Bachata, Reggaeton artists occupying the Hispanic airwaves instead of hearing Tejano music. There is plenty of good Tejano music being produced by artists like Joe Posada,Eddie Gonzalez,Chente Barrera,Los Texmaniacs just to name a few.I am so proud that here in D/FW we have at least Tejano HD 107.9-2 FM so I could listen to Tejano on my HD radio either at home or in the car.

 

[davideduardo]

In response to mrtexmex2007 I don't know in what part of Texas you live in but it's true one of the many reason's why we don't have Tejano stations is because of the big influx of immigrants coming from Mexico & the rest of Latin America.

That is a very simplistic view.

The first issue is that tejano listeners have aged, and are now mostly over 40. Most Spanish / Hispanic market ad buys are in the 18-34 and 18-49 demos, so outside a tiny handful of markets, the format is hard to sell.

The next thing is that other stations, appealing to larger groups of 18-49 Hispanics, rank higher in the ratings and take the good advertising orders because they offer the client more (again, unless you are in SA or Corpus).

Of course, the immigrants who have arrived in the last two decades arrive with no interest in tejano music, as it is not heard in Mexico to any extent... and in most parts of Texas, 95% or more of the newer immigrants are from Mexico, not other parts of Latin America.

Corporate radio head honchos see that all right & their eyes turn green due to they see $$$ with this group of people.

Radio is a business. If tejano offers a chance to get high ratings and make money (half of all US stations don't), they will go for it. If you enter a horse race, you go to win.

It is up to small independent station owners to keep Tejano on the airwaves whether if it's in Texas or in another state.

The interest in tejano in "other states" is minimal or non-existent. But your point about smaller operators (with limited facilities) is excellent. One of the few options left to such operators in Texas is tejano.

I am very sick & tired of hearing alot of Horoscopos De Durango,Conjunto Primavera & other Regional Mexican acts on the radio along with Xtreme,Aventura,Daddy Yankee & these Bachata, Reggaeton artists occupying the Hispanic airwaves instead of hearing Tejano music.

Have you considered that radio caters to subsets or groups within the overall population in proportion to their size? Maybe in the Texas markets operators have found that there are more advantageous formats that serve more people than tejano?

There is plenty of good Tejano music being produced by artists like Joe Posada,Eddie Gonzalez,Chente Barrera,Los Texmaniacs just to name a few.I am so proud that here in D/FW we have at least Tejano HD 107.9-2 FM so I could listen to Tejano on my HD radio either at home or in the car.

And HD is another option for keeping tejano formats available. But the issue is not music, it is who the music reaches and how many of them there are. I'm glad you have the HD channel... maybe more stations in Texas will put tejano on HD; that is where everyone wins.

 

[oldjohnny]

ALLOW ME TO DISAGREE WITH YOU!! I AM A TEJANO FAN FROM HOUSTON BUT I DONT AGREE WITH YOU ABOUT BLAMMING IMMIGRANTS FOR NOT HAVING TEJANO MUSIC RADIO STATIONS. TEJANO RADIO STATION ARE IN FAULT OF THIS, JUST LIKE MR JOHHNY SAID, TEJANO STATIONS WANT TO PLAY OLD TEJANO MUSIC. I CALLED OUR TEJANO STATION TO REQUEST NEW SONGS FROM DIFFERENT ARTIST AND THEY SAID " OH WE DONT PLAY THAT HERE" AND WHEN I ASKED THEM WHY NOT? THEY ANSWERED, " WE JUST DONT" SO THERE IS THE REASON WE HAVE NO TEJANO STATION ON FM, RADIO STATIONS DONT WANT TO PLAY WHAT LISTENERS WANT, I WOULD RATHER LISTEN TO BRONCO OR LOS TIGRES DEL NORTE THAN RAM HERRERA, JOE POSADA ECT ECCT

1. Quit using CAPS

2. Tejano stations are not at fault. Many stations have carried out surveys on what listeners want to hear. San Antonio's KXTN is currently doing on-line surveys to see what their listeners want. To say that stations are ignoring their listeners (especially in a small format like Tejano) is assenine.

3. Bronco, Los Tigres Del Norte, are NOT Tejano artist. If you called your local Tejano station, they probably laughed at your face aftert you hung up.

4. I did Not say that all Tejano stations play the old hits. I don't know where you got this from, but do NOT quote me. I never, NEVER said Tejano stations played the old Hits. I said that Tejano has sticked with the same flavor of music for years now.

5. I was hoping the storm knocked off your electricity and yours only.

 

[mrtexmex2007]

For your information I have had power since Monday! So your wish did not come true! Another thing I never said Bronco, Los Tigres Del Norte or all the other bands I mentioned were Tejano!

5. I was hoping the storm knocked off your electricity and yours only.

 

[Willis1000]

KTXZ 1560 is now simulcasting on an FM translator on 95.1 FM.
The Tejano sounds big and brassy on FM.

 

[julesism]

KTXZ 1560 is now simulcasting on an FM translator on 95.1 FM.
The Tejano sounds big and brassy on FM.

Yep, the pirate is still on too, Last night when I was driving from where I live in south Austin to downtown, it was a mix of both at times.

 

[mmnassour]

Yea, I've heard that d***ed pirate as well. I'm surprised KTXZ hasn't gone to the FCC already, or does someone know that they have?

 

[oldjohnny]

They'd be stupid not to. 95.1 is weak and I can imagine that the outer skirts of the city have a hard time receiving this station. With a Pirate on the way, I can imagine KTXZ has lost a good portion of the coverage on their translator.

 

[Giovanni7506]

I think this is a bunch of B/S all y'all fools complain too freaking much. Be happy folks that the Tejano listeners in the Austin area have at least a Tejano radio station. Who gives a crap if they're on the AM dial & using a translator on the FM dial.If the FM signal is weak well people the coverage of that signal is probably 50 watts & hello! people that will not cover the entire ustin area. I just hate it that when ever something positive happens in the Tejano radio industry some idiot(s) start complaining because they're never satisfied.Old Johnny,MrTexmex quit crying for real!!!

 

[Willis1000]

There's no whining. They're just stating facts. As limited as the coverage of a translator is, it is a shame to have it ruined by a pirate in one of the traditional Hispanic population centers of Austin.

 

[oldjohnny]

I think this is a bunch of B/S all y'all fools complain too freaking much.

Complain what? Oh, you mean complain about a pirate? If it is not legal, then there is a purpose to complain about it.

Be happy folks that the Tejano listeners in the Austin area have at least a Tejano radio station. Who gives a crap if they're on the AM dial & using a translator on the FM dial.

I don't know what in the hell you are smoking and/or reading. No one has complained about Tejano on AM. You sir are obviously trying to bring attention to yourself. What I said is that it will fail miserably since it has been tried more than once already.

If the FM signal is weak well people the coverage of that signal is probably 50 watts & hello! people that will not cover the entire ustin area.

Actually, it is supposed to cover all of Austin with a CP to make it 75 watts (With not that great coverage in the outskirts, but still listenable through most of Austin) The CP really doesn't make it stronger than the 50 watts it has today FYI

I just hate it that when ever something positive happens in the Tejano radio industry some idiot(s) start complaining because they're never satisfied.Old Johnny,MrTexmex quit crying for real!!!

First off, nothing positive has happened to the Tejano Lifestyle in ages. This Tejano station may stick around because the owners liked what happened with KKLB, but trust me, it will be no cash cow. If I was Encino, I would stick something else that may bring me more money. Tejano is dead and has been since the 90's. The only crying here is the one of a lonesome Tejano fan who won't quit bragging about how Tejano music should come back. He also talks about how corporates are greedy. Yeah, that's you.
[EDIT]hears no truth about his Tejano music and fantasises about how it could one day come back. One thing is being stupid, and the other is being ignorant; you sir, are both.


[EDIT-inflammatory]

 

[radioeye]

If the discussion is about signal strength... and I know it isn't. This is for downtown Austin for all signals above .35mv.

dBu mV/m Call City Frequency
107.6 240.34 KLBJ-FM Austin 93.7
106 199.72 KAMX Luling 94.7
105.9 198.34 KASE-FM Austin 100.7
104.8 173.71 KHFI-FM Georgetown 96.7
103 141.23 KKMJ-FM Austin 95.5
103 140.83 KVET-FM Austin 98.1
102 126.32 KMFA Austin 89.5
96.2 64.57 KFON-N AUSTIN 1490
96.2 64.57 KFON AUSTIN 1490
96 62.88 KTXZ-N WEST LAKE HILLS 1560
95.3 57.96 KROX-FM Buda 101.5
94.8 55.29 KLBJ AUSTIN 590
94.7 54.6 KUT Austin 90.5
94.7 54.12 KFIT LOCKHART 1060
93.7 48.19 KPEZ Austin 102.3
93.6 47.98 KJCE ROLLINGWOOD 1370
92.5 42.37 KFMK Round Rock 105.9
92.5 42.2 KTXZ WEST LAKE HILLS 1560
92.4 41.7 KIXL DEL VALLE 970
91.3 36.57 KLBJ-N AUSTIN 590
89.2 28.96 KVET-N AUSTIN 1300
87.2 23.04 KVET AUSTIN 1300
87 22.42 KIXL-N DEL VALLE 970
86.5 21.12 KJCE-N ROLLINGWOOD 1370
86.4 20.97 KOKE PFLUGERVILLE 1600
84.4 16.63 KBPA San Marcos 103.5
84.3 16.45 KZNX CREEDMOOR 1530
83.6 15.22 KHHL Leander 98.9
81.3 11.68 KELG MANOR 1440
81.2 11.42 KAZI Austin 88.7
75.9 6.24 KGSR Bastrop 107.1
75.6 6.02 K259AJ Austin 99.7
75.1 5.72 KDHT Cedar Park 93.3
72.1 4.04 KVRX Austin 91.7
72.1 4.04 KOOP Hornsby 91.7
71.9 3.96 WOAI-N SAN ANTONIO 1200
71.9 3.96 WOAI SAN ANTONIO 1200
71.3 3.66 KELG-N MANOR 1440
70.8 3.48 KOKE-N PFLUGERVILLE 1600
69.2 2.87 K246BD Sunset Valley 97.1
69.2 2.87 K253AN Sunset Valley 98.5
69.1 2.86 K236AY Westlake Hills 95.1
68.8 2.76 K274AX Austin 102.7
68.4 2.63 KKYX SAN ANTONIO 680
67 2.24 KWNX TAYLOR 1260
66.9 2.22 KTSA SAN ANTONIO 550
66.8 2.19 KBBW WACO-MARLIN 1010
65.9 1.96 KLQB Taylor 104.3
65.7 1.92 KSAH UNIVERSAL CITY 720
65.7 1.94 KSLR SAN ANTONIO 630
61.6 1.2 KXBT Dripping Springs 104.9
61.2 1.15 KNLE-FM Round Rock 88.1
60.9 1.11 KTSA-N SAN ANTONIO 550
60.8 1.1 KTRH-N HOUSTON 740
59.9 0.99 KTRH HOUSTON 740
59.8 0.98 KZNX-N CREEDMOOR 1530
59.3 0.92 KINV Georgetown 107.7
58.6 0.85 KWNX-N TAYLOR 1260
58.3 0.83 KTEM TEMPLE 1400
58.3 0.83 KTEM-N TEMPLE 1400
57.9 0.78 KONO SAN ANTONIO 860
57.3 0.73 KXXS Elgin 92.5
57.1 0.72 KUOL SAN MARCOS 1470
57.1 0.72 KDRY ALAMO HEIGHTS 1100
56.8 0.69 KSEV TOMBALL 700
55.7 0.61 KLUP TERRELL HILLS 930
55.1 0.57 KYLR Hutto 92.1
55 0.57 KNCT-FM Killeen 91.3
55 0.56 KUOL-N SAN MARCOS 1470
54.9 0.55 KAAM GARLAND 770
54.7 0.54 KSLR-N SAN ANTONIO 630
54 0.5 KRZI WACO 1660
53.5 0.47 KRLD-N DALLAS 1080
53.2 0.46 KILT-N HOUSTON 610
52.5 0.42 KTAE CAMERON 1330
52.3 0.41 K206CF Austin 89.1
52 0.4 KILT HOUSTON 610
51.9 0.39 KCTA CORPUS CHRISTI 1030
51.7 0.38 KRDY SAN ANTONIO 1160
51.4 0.37 KBME HOUSTON 790

Obviously the results would be different if you live in North Austin, South Austin etc. Just thought it was interesting.

 

[oldjohnny]

If the discussion is about signal strength... and I know it isn't. This is for downtown Austin for all signals above .35mv.

dBu mV/m Call City Frequency
107.6 240.34 KLBJ-FM Austin 93.7
106 199.72 KAMX Luling 94.7
105.9 198.34 KASE-FM Austin 100.7
104.8 173.71 KHFI-FM Georgetown 96.7
103 141.23 KKMJ-FM Austin 95.5
103 140.83 KVET-FM Austin 98.1
102 126.32 KMFA Austin 89.5
96.2 64.57 KFON-N AUSTIN 1490
96.2 64.57 KFON AUSTIN 1490
96 62.88 KTXZ-N WEST LAKE HILLS 1560
95.3 57.96 KROX-FM Buda 101.5
94.8 55.29 KLBJ AUSTIN 590
94.7 54.6 KUT Austin 90.5
94.7 54.12 KFIT LOCKHART 1060
93.7 48.19 KPEZ Austin 102.3
93.6 47.98 KJCE ROLLINGWOOD 1370
92.5 42.37 KFMK Round Rock 105.9
92.5 42.2 KTXZ WEST LAKE HILLS 1560
92.4 41.7 KIXL DEL VALLE 970
91.3 36.57 KLBJ-N AUSTIN 590
89.2 28.96 KVET-N AUSTIN 1300
87.2 23.04 KVET AUSTIN 1300
87 22.42 KIXL-N DEL VALLE 970
86.5 21.12 KJCE-N ROLLINGWOOD 1370
86.4 20.97 KOKE PFLUGERVILLE 1600
84.4 16.63 KBPA San Marcos 103.5
84.3 16.45 KZNX CREEDMOOR 1530
83.6 15.22 KHHL Leander 98.9
81.3 11.68 KELG MANOR 1440
81.2 11.42 KAZI Austin 88.7
75.9 6.24 KGSR Bastrop 107.1
75.6 6.02 K259AJ Austin 99.7
75.1 5.72 KDHT Cedar Park 93.3
72.1 4.04 KVRX Austin 91.7
72.1 4.04 KOOP Hornsby 91.7
71.9 3.96 WOAI-N SAN ANTONIO 1200
71.9 3.96 WOAI SAN ANTONIO 1200
71.3 3.66 KELG-N MANOR 1440
70.8 3.48 KOKE-N PFLUGERVILLE 1600
69.2 2.87 K246BD Sunset Valley 97.1
69.2 2.87 K253AN Sunset Valley 98.5
69.1 2.86 K236AY Westlake Hills 95.1
68.8 2.76 K274AX Austin 102.7
68.4 2.63 KKYX SAN ANTONIO 680
67 2.24 KWNX TAYLOR 1260
66.9 2.22 KTSA SAN ANTONIO 550
66.8 2.19 KBBW WACO-MARLIN 1010
65.9 1.96 KLQB Taylor 104.3
65.7 1.92 KSAH UNIVERSAL CITY 720
65.7 1.94 KSLR SAN ANTONIO 630
61.6 1.2 KXBT Dripping Springs 104.9
61.2 1.15 KNLE-FM Round Rock 88.1
60.9 1.11 KTSA-N SAN ANTONIO 550
60.8 1.1 KTRH-N HOUSTON 740
59.9 0.99 KTRH HOUSTON 740
59.8 0.98 KZNX-N CREEDMOOR 1530
59.3 0.92 KINV Georgetown 107.7
58.6 0.85 KWNX-N TAYLOR 1260
58.3 0.83 KTEM TEMPLE 1400
58.3 0.83 KTEM-N TEMPLE 1400
57.9 0.78 KONO SAN ANTONIO 860
57.3 0.73 KXXS Elgin 92.5
57.1 0.72 KUOL SAN MARCOS 1470
57.1 0.72 KDRY ALAMO HEIGHTS 1100
56.8 0.69 KSEV TOMBALL 700
55.7 0.61 KLUP TERRELL HILLS 930
55.1 0.57 KYLR Hutto 92.1
55 0.57 KNCT-FM Killeen 91.3
55 0.56 KUOL-N SAN MARCOS 1470
54.9 0.55 KAAM GARLAND 770
54.7 0.54 KSLR-N SAN ANTONIO 630
54 0.5 KRZI WACO 1660
53.5 0.47 KRLD-N DALLAS 1080
53.2 0.46 KILT-N HOUSTON 610
52.5 0.42 KTAE CAMERON 1330
52.3 0.41 K206CF Austin 89.1
52 0.4 KILT HOUSTON 610
51.9 0.39 KCTA CORPUS CHRISTI 1030
51.7 0.38 KRDY SAN ANTONIO 1160
51.4 0.37 KBME HOUSTON 790

Obviously the results would be different if you live in North Austin, South Austin etc. Just thought it was interesting.

Definetly Interesting! KLBJ has to be the strongest station from Austin (even though it shouldn't). For some odd reason, in my place at College Station, I receive Austin station way better than Houston stations. KLBJ has KKRW killed. I can literaly listen to KLBJ the whole day with very little static. KAMX obviously comes second at my place as well. Just puzzles me at why Austin comes in clean and Houston is hard to pick up? It's a different story in my truck. I guess it could be the my window is facing.

 

[Willis1000]

KLBJ has to be the strongest station from Austin (even though it shouldn't).

He did say he is downtown. KLBJ-FM is physically the closest tower to him.

 

[jd]

I thought he was just using downtown as a reference point. In case you want to check the signal strengths in your area, just plug in your Zipcode on this page: www.v-soft.com/ZipSignal/default.htm

 

[Giovanni7506]

[EDIT]Yeah! I know the radio industry is all about dinero,cash & believe or not there are ignorant corporate greedy bastards out there who just care about that & not the music listeners. Radio for years has been selling out radio listeners everywhere because it's all about the cash. If you think that Encino Broadcasting should do something else than Tejano what do your dumb self recommend huh? FYI the Regional Mexican industry is hanging by a thred too only because the Corrido & Duranguense genres are carrying the banner for them since Norteno,Mariachi/Ranchera & Banda music genres are also in slumps. And I just hope that Encino sticks true to Tejano & doesn't sell out just because critical Tejano haters like yourself missy.



[EDIT-inflammatory]

 

[oldjohnny]

[EDIT]Yeah! I know the radio industry is all about dinero,cash & believe or not there are ignorant corporate greedy bastards out there who just care about that & not the music listeners.
[EDIT-inflammatory]

First off, quit biting your tongue, what you are doing right now is whine.

Second, It's called Business. You go into it to make money, not to loose. They are not greedy bastards, they are just out there trying to make money. (Same thing can be said about people who are out there trying to bargain, they are not greedy, they are just trying to save money).
Believe it or not, broadcasters do care about the listeners. They are the main reason a station is still running profitable. Many stations do research about what listeners want to hear. They try as hard as possible to target the majority of their audience. (This means that there is no such thing as THE perfect station out there since there is no station in the world that will satisfy every person in their target audience)

Apperantely, you don't know the business. It is people with mentalities like yours that have this great country in an economic crisis.

Radio for years has been selling out radio listeners everywhere because it's all about the cash. If you think that Encino Broadcasting should do something else than Tejano what do your dumb self recommend huh?

Mhh, how about satellite programming, something that fits the Liberal audience of Austin. Maybe do some type of ethnic. Or even LMA it to a small organization. Adult Standards also sounds good. But if Encino wants to stick to a spanish format, then I'd recommend a Spanish News Talk. Maybe try to get some of Univision's Satellite shows (Dra. Isabel, Julie Stav, Locura por Futbol) That sounds more profitable than Tejano. These ideas are far from dumb. Actually, trying Tejano for the, what will this be, the third time?, is dumber.

FYI the Regional Mexican industry is hanging by a thred too only because the Corrido & Duranguense genres are carrying the banner for them since Norteno,Mariachi/Ranchera & Banda music genres are also in slumps.

OK, first off, Norteno has lost popularity along with other Regional tastes of music. I won't get into it because it is too complicated to explain (too broad to open another discussion with an oaf like you, you'd probably never understand anyways)

Think of what REGIONAL MEXICAN means? The name says it all. All it is is broad tastes of music from mexico that involve your typical spanish country if you will. Regional Mexican music is too broad and includes Ranchero, Banda, Norteno, Duranguense, Grupero, Corridos, Cumbias, etc. What Regional Mexican music is going through is a phase. Sooner or later, something else will take over. It is just normal since Regional Mexican music includes so many different styles of music. Regional Mexican music is nowhere near the dumps. It may have finally reached a high and it is now stabilizing. I can't predict what will happen to Regional Mexican music since it all depends on the movement of mexican migrants and many other factors. But I can assure you, Tejano is dead. The majority always wins. Tejano has no more growing room. Give it up.

And I just hope that Encino sticks true to Tejano & doesn't sell out just because critical Tejano haters like yourself missy.

There is a big distinction between Tejano haters and people who know facts. Missy? Is this the flag of defeat? seems to me that you are now resolving into name calling since you know I'm right and you have nothing else to fight. pitiful. Don't forget to wake up from your delusional dream of Tejano making a comeback.

 

[radioeye]

These are just the latest general market Austin trends for just the Spanish language radio stations.

Station Group Owner Format Fa'07 Wi'08 Sp'08 Su'08 P1 Su'08 P2

KLQB-FM Univision Regional Mexican 6.0 3.7 4.9 4.5 4.0
KHHL-FM BMP Regional Mexican 5.1 4.8 2.8 3.0 3.8
KINV-FM Univision Spanish Variety 2.3 2.5 2.3 1.7 2.1
KXXS-FM BMP Spanish Contemporary 2.1 1.9 1.8 1.6 1.4
KFON-AM BMP Regional Mexican 0.0 1.3 0.6 0.6 1.3
KOKE-AM Encino Regional Mexican 0.0 0.0 0.0 0.6 0.9
KELG-AM Encino Spanish Religious 0.0 1.2 0.0 0.0 0.8
KXTN-FM Univision Tejano 0.0 1.0 0.5 0.4 0.6
15.5 16.4 12.9 12.4 14.9

If this was a book, things were better at the top a year ago. Tejano dead or not, was and still is at least showing up. But, I don't think that you can say the KXTN has a good and listenable signal over all of Austin. KXXS doesn't look healthy. And the bottom is the bottom and KXTN is at the bottom.

If 27%+ of the Austin ADI is Hispanic, and the current Spanish language shares add up to 14.9%, then the folks that have always said that 50% of all Hispanics are assimulated might be right. Although, it seems that there might be another 1.5-2% share available for grabs.

 

[Willis1000]

Coverage skews the numbers.
None of the stations on the list cover the entire metro with a city grade signal.
Even KHHL with a tower in West Lake Hills doesn't cover the metro counties completely.

http://www.fcc.gov/fcc-bin/FMTV-service-area?x=FS1009817.html

The others are rim shot FMs or limited coverage AMs.