The average viewer may never have heard of LIV golf. The average sports fan probably has heard of it. The average golf fan surely has heard of it, and has an opinion (for or against). Of those three groups, the largest is the first, and the one that might comprise the largest share of the audience for it, just by stumbling across it in the program guide that afternoon. Do they keep tuned in, along with the number of general sports and golf-specific fans? That's what will make the rating a success or not.I wonder how many of the stations declining the golf are doing so because management fears audience outrage over the Saudi connection or simply because management can make more money showing something else in that time slot. We here are all either in the broadcasting business or have an intense interest in TV and radio, so the sports fans among us are well aware of what LIV Golf is and who's behind it. But is the average viewer?