RADIO TRUTH said:
One other thing in response to Neanderpaul.....
The music today sucks in comparison to the Beatles, Beach Boys, Four Seasons, Doo Wop Music and Motown. I was never that crazy about Led Zeppelin.
All personal taste aside, Led Zeppelin are generally considered the 2nd greatest Rock band of all time (behind the Beatles). I don't need to go into specific detail other than several million people registered to try to get tickets to their reunion show two weeks ago, they've sold almost 400 million records, and actually their latest compilation is the 2nd best selling Rock album in America this week.
It suffices to say, your opinion is in the vast minority on this point.
It's not about what
you like.
It's about what the audience wants. And right now, whether
we like it, or not, the audience likes what it hears on radio across America. We, in the industry can never listen objectively again. We all cry "the sky is falling," but the audience hasn't done that yet. 93% of Americans are satisfied with what they hear every day. A 7% drop is a pretty small percentage. Compare that to what other media are losing. Network TV's losses to Cable & Satellite dwarf radio. Newspaper circulations are down a much larger percentage as Americans get the instant updates via cell phones and the 'net.
Until audience share losses become significant, radio won't need to adjust. It's up to those doing the gig daily, to ensure that we don't lose any more. And that can be done by doing a good job, and realizing that no break is a throw-away. And continuing to play what the audience wants.
....like Led Zeppelin.