mgpt6 said:
Wild idea, would CBS do a simulcast of WBZ-AM during drive time and play music during mid-day and evenings when BZ-AM does talk on either
Not as wild as you might think at first glance. WKXW Trenton (NJ 101.5) does N/T weekdays with music nights and weekends.
A simulcast with WBZ from, say, 5a-7p weekdays and some kind of music (except Urban AC ;D ;D) the rest of the time might do well and cost very little. I wonder if WBZA is available?