Currently WNSH is doing as well as Alt 92.3, so that can't be too bad. As I said, if Entercom had a format idea that was better, they would have put it on 102.7. There isn't a real big format hole in NYC, just a bunch of niches. The country demos are very good, much younger than a lot of the other Entercom stations in NY, so the question is do you take a smaller audience with better demos? They could flip to soft AC, but that would cannibalize 102.7, and add more older listeners to a cluster that's already trending pretty old. If they can bring an outdoor country festival to NY, as they have in Chicago, Detroit, and some of their other major markets, they can build some NTR opportunities that aren't available in other formats. Country acts are already selling out MetLife Stadium, so the market is there.
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This should be interesting -- NASH-FM
- Thread starter AMRocks
- Start date
Currently WNSH is doing as well as Alt 92.3, so that can't be too bad. As I said, if Entercom had a format idea that was better, they would have put it on 102.7. There isn't a real big format hole in NYC, just a bunch of niches. The country demos are very good, much younger than a lot of the other Entercom stations in NY, so the question is do you take a smaller audience with better demos? They could flip to soft AC, but that would cannibalize 102.7, and add more older listeners to a cluster that's already trending pretty old. If they can bring an outdoor country festival to NY, as they have in Chicago, Detroit, and some of their other major markets, they can build some NTR opportunities that aren't available in other formats. Country acts are already selling out MetLife Stadium, so the market is there.
Country acts sell out but many travel from.out of market to attend concerts. You can bet many drive from PA to MetLife for example. Doesn't mean radio listenership is there and certainly not many from.the city proper. That said I agree about no major lack of formats in NYC. Classic hip hop/urban comes to mind but are demos too.old? I often wonder why CBS killed Amp. They did better than Alt, cume was higher and certainly had good demos. Maybe I'm missing something.
It doesn't matter where they come from if the radio station is partners in the concert and makes money from the event. Other radio companies like Townsquare and iHeart are making millions from concert events they own. Entercom has been doing it with country festivals in Chicago and Detroit. Radio needs to find other revenue streams besides spots on the air. No growth there.
I am still wondering whether Entercom's application to shift the signal of WNSH further east is an indication that Country is not in their long term plans for the station.
All Access reports that the move would result in "the DOVER-MORRISTOWN area falling outside the new signal's 70 dBu coverage." That appears to be significant, because Nash has some of their best ratings there. And M/S/U is part of the New York Metro ratings.
All Access reports that the move would result in "the DOVER-MORRISTOWN area falling outside the new signal's 70 dBu coverage." That appears to be significant, because Nash has some of their best ratings there. And M/S/U is part of the New York Metro ratings.
Call me crazy, but I really think that a WINS-FM might be a possibility for the future. This move will take at least two years. They could have applied to because someone is looking to the future. If you get a CP, that does not mean it actually has to be built.
L
lawman
Guest
I was always under the impression that at one time many NYC FM signals were located on their AM counterpart towers in the meadows. They operated with more power 50kw or so to penetrate Midtown, example the 6 bay still on one of the WLIB towers, which was once WBLS. In time it was discovered moving the FM signals to the Empire provided much better coverage. So why would NASH want to move to that dead zone area.
The Morristown area still will have a 65 dbu signal, so there is not any real loss in coverage in that relatively small market-in-a-market. The total MSA has 19 million people and Morris County just 0.5 million.
WNSH gets less than 10% of its AQH listening there.
Remember when $110-million would buy only 1 station?
http://articles.latimes.com/1993-06-17/business/fi-4108_1_radio-station
http://articles.latimes.com/1993-06-17/business/fi-4108_1_radio-station
A few years later, at the peak of consolidation, the a multi-station purchase by Radio One valued the LA station they bought at $400 million.
What were they smoking? Since it was in LA, I'll assume it must have been the good stuff!
I can guess that Entercom might either rebrand NASH FM 94.7 as either Country 94.7, 94.7 WYNY or Buzzin 94.7.
FYI the Buzzin' station in Minneapolis just rebranded as The Wolf. There are several Entercom country stations that call themselves The Wolf.
If they keep the format, they can give it any name for which there is no legal claim.
With country increasingly being an 18-34 and 18-49 format, with strong female appeal, there is no heritage value in WYNY and "Buzzin'" is a rather male sounding name.
For that matter, they could call it "Groundhog 94.7" and if the music and formatics are right, they would do just as well.
What would be EMF's target demo if they programmed 95.5? Is there a national demo they seek? Does the target spot vary from market to market?
Ratings numbers can mean 'either this or that' depending how useful they are to the station. And I'm presuming EMF subscribes and enjoys seeing WKLV show up so often. But since the format is listener-supported, how is the average listener or donor supposed to know about how well the message is reaching? *Is* the average PPM carrier even supposed to count in that regard?
And if the listener's 'vote' and donation indeed is vital, once more : what's the desired demo?
Ratings numbers can mean 'either this or that' depending how useful they are to the station. And I'm presuming EMF subscribes and enjoys seeing WKLV show up so often. But since the format is listener-supported, how is the average listener or donor supposed to know about how well the message is reaching? *Is* the average PPM carrier even supposed to count in that regard?
And if the listener's 'vote' and donation indeed is vital, once more : what's the desired demo?
Christians of all ages, so long as they're physically and legally capable of giving money.
Trying to apply ratings "logic" to this equation does not compute. Ratings are irrelevant. Supporter's dollars are. A religious station with a 1.0 with those listeners making regular donations can be much more successful than the 1.0 rating might indicate.
Also, you have to remember that the cost to operate a radio station with no overhead, other than licensing and transmission related costs, is significantly less than one with a local presence (personalities, sales and admin staff, office space, etc.) Plus there are no shareholders...that's significant. The math is much different.
Also, you have to remember that the cost to operate a radio station with no overhead, other than licensing and transmission related costs, is significantly less than one with a local presence (personalities, sales and admin staff, office space, etc.) Plus there are no shareholders...that's significant. The math is much different.
J
Joylovepulse967
Guest
96.7 will Air1 Radio
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