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Trouble At Atlantic???????

Wow some really mean feelings towards Brett...I'm really surprised. I have known Brett for years. I worked before and after him on WAYV for years and really liked him. He was always nice and upbeat . I know several people that know him and they all always say nice things about Brett...I'm surprised their is sooo much venom spewing about him.

Sam , may i ask you a question? could you be more specific about your comments about Brett being a "wrecking ball" and his dealings with people. I know a lot of people at Atlantic and they have nothing but nice things to say about Brett...and Brett was only a part-time air talent at Equity so how much wrecking could he have tried to do there?
Many people have talked on this board about the Arbitron book being reissued what did Atlantic do to cause this?

I totally agree people talk mad smack under their screen names I wish people had to identify themselves in these boards.....
 
instigator said:
...and Brett was only a part-time air talent at Equity so how much wrecking could he have tried to do there?

I don't know what he is alleged to do as a wrecking ball at Equity, however I do believe he wasn't just a part time jock. I believe he worked in sales or promotions or something, so he didn't just come in once a week on weekends for a shift.

Many people have talked on this board about the Arbitron book being reissued what did Atlantic do to cause this?

According to Arbitron there were two books that were from "media-related households." The books heavily, and possibly only, benefited WMGM and another Atlantic FM that wasn't JSE. I want to say TKU, but am not sure if I'm correct. There is much more to the story that allegedly takes it from simply two diaries being turned in by Atlantic management/ownership friends or neighbors, somehow making it to Arbitron unbeknownst to Atlantic, to pre-meditated/calculated and actually having a hand in those diaries being "cooked" and sent to Arbitron
 
It's just unfortunate, but please go ahead and make assumptions and take shots about his downfall...
"He did not have the experience to run radio, he ran a hot dog store for crying out loud, BIG difference, get real"[/quote]


We all can argue why brett got fired but I have to agree with this quote Brett ran a uncessfull hot dog stand with zero gm experience in the radio world . Yes he worked hard no one can refute that ,but he didnt know what he was doing running a radio station and it caught up with him at the end. At equity his only job he held was a part time d.j that was it period. His mentor was gary and he did pull a lot of the staff from equity and brought them to Atlantic including paul and mike and keith. But I bet gary is laughing right now.





[/quote]
 
Who cares thank you for answering some of my questions...Sam Lit could you answer the rest about Brett being a "wrecking ball"
Anyone know how Atlantic got caught with the "tampered" arbitron diaries...were they turned in by someone??
 
instigator said:
Anyone know how Atlantic got caught with the "tampered" arbitron diaries...were they turned in by someone??

I know, yet it would only be alleged information from a third party, albeit reliable, still a third party. However, more importantly, I think it would be detrimental to divulge how they were caught as it would allow them, or others, to tweak what they did so as not to get caught next time.
 
Sam Lit...I reread your posts....I don't think you're talking about Brett. I'm not positive but I think you're talking about the former sales person for Equity not Brett..I do not pretend to know everything that went on and has gone on. However I do know a lot of people involved with Atlantic and the statements you made about hurting people in the business and offending everyone involved does not sound like Brett at all.


Did someone you are friends with work at Equity or Atlantic? You seem to have a lot of venom to spew at the situation...I'm not calling you out...I have read many of your posts and none have seemed angry until your thoughts on this subject.

By the way I worked with your dad a couple of times when Bryan Grayson was spinning for him...your dad was super friendly to me when I was first getting started in this business . I was really impressed with the way he held the crowd at appearances in the palm of his hand.
 
OK... my first post on this subject got removed by the board manager, so we're gonna try and make it family friendly this time... Let me admit right up front that I am friends with Brett DeNafo, so we don't have to guess about that... I think it is despicable the way that some people are so quick to try and cut Brett down... I don't know all of you, but just by playing simple odds I'd be willing to be that most of you are not and may never be as successful as Brett has been in his life, even over the course of your entire life you may never equal up to what he has done, and he's only in his early 30s... So to see people say that he doesn't know what he's doing is a bit like criticizing someone that's well out of your league... Probably none of you know that he spent over 2 years putting this deal together, and he's the reason all the other partners are in there. You also may not know that he worked 7 day work weeks, often 12 - 16 hour days, and that his compensation for this job is the lowest he's ever had in his adult life... he did the job because he loves it. Before you write something silly about Brett that truly shows that you don't know him, or what you are talking about you should really know the man first... His restaurants were successful, not because he's a "burger flipper" but because he's a business man that puts himself into his work. If anyone read my post that got removed I did single out a person, which I won't this time... This person has a famous father, whose name is how this person got his notoriety... I don't know him personally, but I get upset when someone who's only claim to anything is that he was born with a certain last name. Then this person takes the time to comment on someone who worked their way from nothing, overcoming ridiculous situations to get where he got... Trust me, I know this sounds like I'm gushing, but all of you do not know Brett, because if you really knew him you'd know that he's taken several pay cuts at Atlantic in order to spare many jobs... there are board-ops, part time jocks, promotions people and even the cleaning guy that have Brett to thank... he did without so that those people could hang in there during the tough times... Then the investors come in and remove Brett... we're not going to say much about this, except that they THINK they have some guys that are going to make it perfect, but they are going to find out that although these people might do it DIFFERENT, they will NOT do it better than Brett. Lastly... not one of you need cry for Mr. DeNafo... he's a successful man, who will be successful regardless of what life throws at him... some people are like that... and he still has his shares... so, really.... what really happened???? he took an early retirement, and can get involved with something else and STILL make a killing when the station sell??? gee, what a shame.... Again, I know this sounds like a eulogy, but I read most of your posts and I saw red... you people are more than likely not in the radio business and just watch from the outside... I've been with Brett when he made some of the decisions that he had to make... I've talked with him at 7am after he stood up all night long upset about having to let someone go that he didn't want to... He's not Gary Fisher, he's not some CEO of Clear Channel... the people at Atlantic are his family, and remain that way to him even now...
 
Up_N_Down_The_Dial said:
If anyone read my post that got removed I did single out a person, which I won't this time... This person has a famous father, whose name is how this person got his notoriety... I don't know him personally, but I get upset when someone who's only claim to anything is that he was born with a certain last name.

Ignorance is bliss.
 
Up_N_Down_The_Dial said:
and he still has his shares... so, really.... what really happened????  he took an early retirement, and can get involved with something else and STILL make a killing when the station sell??? 

Which will be worth nothing when Atlantic is forced to reorganize the debt load because of a one man wrecking ball that wrecked the value of that radio group. Not just in resale value, but in current billing. Which is what will force the reorganization and the write down of the debt. Those stations are not worth but a fraction of the original over inflated price tag. I think I hear that debt load sucking sound now. It has that distinct sound of a fool.
 
Some of us are far more successful...just because you sell some root beer doesn't make you a radio pioneer.
Some of us know people who work and worked for Brett who got fired by Brett who had families, bills, etc.
Some of us (like Sam Lit) have forgotten more than Brett will ever know about radio and business.
Some of us know that Brett has been sneaking around these boards for years starting threads only to log on under a different name just to keep the thread going. Yes some of us DO know him.

I do want to say this though, I will never put someone down for following a dream...but be prepared when that dream comes true.

Sure he had a dream gazing in a radio station window when he was a kid. There is a reason he never made further jumps from his little shift at a local station...he didn't have "it". Running Root Beer stores does not qualify someone to run a radio cluster. You can not blame the people who put up the BIG MONEY for this group to buy this group for coming in and removing Brett from "power".

He removed just about anyone who worked for Access just to bring in his "buds". If sales were up like some "friends of his" on here have stated, then why did he take a pay cut himself, fire the top sales guy, make cuts everywhere else??? I will tell you, he spent way too much and made way too many changes way too soon without experience. The comany was tanking quickly. Not to mention allowing the thing with arbitron to happen under his watch. That is why the BIG MONEY folks came down and did what they did. As far as a replacement not doing a better job. They have someone better already, someone with experience and a proven track record. I do not know this person, but Google is a wonderful thing.

He didn't take early retirement, he was removed but he has is shares..."nothing from nothing is nothing" Good luck to Brett in the future but maybe radio is not his thing.
 
sethjamz said:
Some of us are far more successful...just because you sell some root beer doesn't make you a radio pioneer.
Some of us know people who work and worked for Brett who got fired by Brett who had families, bills, etc.
Some of us (like Sam Lit) have forgotten more than Brett will ever know about radio and business.
Some of us know that Brett has been sneaking around these boards for years starting threads only to log on under a different name just to keep the thread going. Yes some of us DO know him.

I do want to say this though, I will never put someone down for following a dream...but be prepared when that dream comes true.

Sure he had a dream gazing in a radio station window when he was a kid. There is a reason he never made further jumps from his little shift at a local station...he didn't have "it". Running Root Beer stores does not qualify someone to run a radio cluster. You can not blame the people who put up the BIG MONEY for this group to buy this group for coming in and removing Brett from "power".

He removed just about anyone who worked for Access just to bring in his "buds". If sales were up like some "friends of his" on here have stated, then why did he take a pay cut himself, fire the top sales guy, make cuts everywhere else??? I will tell you, he spent way too much and made way too many changes way too soon without experience. The comany was tanking quickly. Not to mention allowing the thing with arbitron to happen under his watch. That is why the BIG MONEY folks came down and did what they did. As far as a replacement not doing a better job. They have someone better already, someone with experience and a proven track record. I do not know this person, but Google is a wonderful thing.

He didn't take early retirement, he was removed but he has is shares..."nothing from nothing is nothing" Good luck to Brett in the future but maybe radio is not his thing.

Wow Sam... you and I agree on something... Ignorance IS bliss... and you really shouldn't be so mad that Brett wouldn't take Blavat off the air and put you on... Blavat is all class... and very entertaining... you should check out his show sometime...
 
Sam Lit said:
Up_N_Down_The_Dial said:
Wow Sam... you and I agree on something... Ignorance IS bliss... and you really shouldn't be so mad that Brett wouldn't take Blavat off the air and put you on... Blavat is all class... and very entertaining... you should check out his show sometime...

Apparently you and your boy are imbedded in fantasy too.

Whatever you say Sam...
 
Come on guys we are losing touch on the major issues here why Atlanitc is in trouble and why Brett got fired these are the fact:
1) We all can say Brett is a great guy and a very hard worker that is a given fact.
2) We all can say that Brett did a great job putting this Atlantic deal together and he should be complimented on this.
3) Some have stated that Brett doesnt belong on the radio well he does a great job on air and was offered full time jobs as an on air talent which is a fact but since he was in the resturant biz he didnt have the time.
4) Sadly thou and im not knocking Brett but he was way above his head running a radio station since he had no experience in doing so that is a fact. If anyone can prove different show me the facts. I dont blame Brett for the downfall I blame the stupid investors letting a kid with no radio manangement experience manage there investments.
5) some have stated Brett was a sucessfull in the resturant business thats not the truth since most of his resturants he ran have folded or he had to sell them. Reason being that he spent more then he made which i hear happened at Atlantic too.

I do have some questions to ask : Does Brett have any management power at all in running the radio station right now or is he completly out of the pic.
Is he allowed on air at atlantic or to work with sales Thats where I think Brett would really fit in the best or is this the end for brett with radio which would be a shame . ???
 
So sick of the posters here telling us what a great guy he is. REALLY?
He lied, he cheated, he made promises he couldn't keep...geez, sounds like a bad marriage.

We CAN NOT all agree Brett is a great guy!!! He destroyed what Howard Green built (not ACCESS) for reasons all ready stated.
He DID NOT do a great job putting this deal together. Yes he put it together, but snow balled his way through it.
He DOES NOT belong on the air. His formatics were bad and he used way to many crutches. That's just to start.
You CAN NOT blame the investors solely, there were made to believe by Brett that he was the man to run this company.
NONE (with all due respect to PK & MF) of the working owners has the experience to run a cluster like that.
This was purely a "kid in a candy store" who was allowed to run freely for a while.
If the investors and new GM are smart, they will keep him away from the store (building).

You want a real story about a guy who had nothing and made an empire from scratch? Read about the late Howard Green.

Some of us have the real story.
THESE ARE FACTS, not my uneducated opinion.
 
Ok, this is typical of this board: people confusing opinion for fact. So, let's get back to the original thoughts of the thread.

Brett was removed from his position at Atlantic by the investors. That's it.

Sorry if you like him, love him, are related to him, or ARE him, the above is what is so.

The people who make the financial decisions decided that Brett was a detriment to the company's bottom line. What is their evidence?
1. Lower ratings for flagship station and others

2. Loss of revenue (although I'm not privy to that, I'm only hearing that from outside sources, yet it would easily be a reason money people would want someone out

3. The Arbitron "media-affiliated" book scandal. He either was a part of it, or allowed it to happen under his watch. Either one is unacceptable. The worst punishment would be a de-listing which is complete financial death for a station. The "slap on the hand" punishment would be a bad rep amongst local and national advertisers.

All of the other stuff is complete and utter hearsay and/or opinion.

Do I have knowledge of him and his management team bad mouthing competitors? Alleged, but not 1st hand. However, in those cases where there is smoke there is usually fire. In other words, what vested interest would an advertiser have in telling someone from a competing station that another company/station was bad mouthing them. However, again, it's opinion.

Do I know he was mean to people? Yeah, I do. However, I can't tell you if it was or wasn't justified. And, like anyone in life, he had supporters and was probably nice to people, too.

Is/was he more successful than everyone on the board. Uh, no. I won't get into that. That's just short-sightedness on the user's part.

Would he be a great full-time air talent? Come on. We're talking about Atlantic and Cape May County. Please. Maybe he would be good for this market, I don't know, never heard him. But really, in the days of voice tracking and liner jocking, what's that really mean anyway?

Bottom line: he was removed by people who's money was invested in him doing his job better than they felt he should have been doing it, whether financially and/or ethically. That's it.
 
Who Cares said:
Bottom line: he was removed by people who's money was invested in him doing his job better than they felt he should have been doing it, whether financially and/or ethically. That's it.

It should have read: "...doing his job better than they felt he WAS doing it..."
 
my only question is i know who brett is. I know who some of you posting too. But who the hell is Sam Lit? He seems to know everything, which usually means they nothing absolutely nothing.
 
This message is for Sam Lit...on page three i asked you a few questions. You have not answered any of them...However "Up and Down" continues to insult you and you are quick to reply....Should i insult you and then ask so you reply? ??? Just kidding but i think my questions were valid can you take a moment to look them over and answer me?
 
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