awp69 said:
It'll be interesting to see how this shakes down. As well as WORD does, I think their local on-air talent leaves much to be desired. Especially Bob McClain, the former PD who was sadly mistaken to think he could really fill the shoes of Ralph Bristol (as much as I may have disagreed with him on a political level, he was still a much better talk host).
Actually, Bob is still the PD. I honestly don't think he is a good talk show host at all. He seems like a pretty decent person, but I don't think he is cut out for talk radio, much less in a drive time. Ralph Bristol did quite a good job - he's in Nashville now.
Russ and Lisa are worse. Russ Cassell comes across as argumentative, hateful, and condescending. I absolutely do not know how he stays on the air (and judging from some Facebook posts I've seen, this isn't just my opinion). I quite honestly do not know how someone could listen to him for 4 hours. Jeez. I guess I can't really judge Lisa Rollins seeing what she has to put up with.
WVOC in Columbia and WSC/WTMA in Charleston are better talkers. WORD really leaves a lot to be desired.
Switching to 94.5, and sort of answering my own question, apparently Mike Gallagher's late wife is from Greenville so that is how he has all of these "connections." However, I couldn't stomach more than a few minutes of his show that I sampled yesterday. We get it. We know you're glad to be in Greenville and we know how big and awesome this station is and that they're centering it around you. It sounded to me like WMUU is using him and his "connections" to sign advertisers. As I've said, though, I don't find his show very interesting and have found it to be overhyped. I'm not really in to news/talk or politics in general, but I'd take Laura Ingraham on 106.3 any day.
Agree that they could hit 106.3 from an advertising standpoint - but I don't see many people listening to this station. They're just the same boring, vanilla Salem talkers that they put on their O&O's in so many other markets. And, those stations don't typically do that well from what I've seen. Now if they had a local presence in even AM drive, I could see them being a serious threat.