https://tvnewscheck.com/article/top-news/243248/mark-pedowitz-named-cw-chairman-ceo/
CBS has named a new leader for CW management. This may be some of the results of the CBS/Viacom deal though
CBS has named a new leader for CW management. This may be some of the results of the CBS/Viacom deal though
Mark Pedowitz on Friday was elevated to the role of chairman and chief executive officer of The CW Network, a joint venture between Warner Bros. Entertainment and ViacomCBS. Pedowitz will oversee all creative and business aspects of the network.
Since joining the network as president in 2011, Pedowitz has spearheaded several moves for The CW, including building and broadening the network’s audience, bolstering its primetime schedule with more original programming and setting a digital and social strategy.
In one of his most recent initiatives for The CW, Pedowitz has charted a new course for the network’s streaming strategy by securing full in-season digital rights to all new CW scripted series going forward, so viewers will now be able to catch up from the beginning of the season on CWTV.com or The CW app.
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