W09 Ratings

[thirdtickket]

Makes me sad that the glory days of KNIX are long gone....! I was proud to be a small part of it back in the day. Starting in the 80's we were #1 for years. Best years of my radio career was working for Michael, Larry and Buck. It was a class operation.

 

[sidew]

Anyone know how KNIX does in money? My experience in radio is investors don't care about ratings they care about revenue.

 

[davideduardo]

too bad you can't sell rush's numbers. no nat'l advertiser will go near him. the doors to a radio station are only open to make coin...not have big ratings you can't convert

But, since 2/3 of the market revenue is not national, KFYI gets good local revenues from that show and others... enought to be #9 in billing last year in the market. While they only have about a 0.75 power ratio, that's pretty good for an AM talker that is consistently beaten by an FM in the sales demos.

 

[CHRRR]

David, my always incorrect, friend....

80% of the market revenue is agency purchased. "2/3rd's not Nat'l"? who cares about that?

McD's can buy KTAR and they can't buy KFYI.

9th place in rev for the #1 station 25-54 is pathetic. KTAR has HISTORICALLY (am and fm) been "maybe" top 10 25-54 and ALWAYS #1 or 2 in rev (am and fm).

who in their right mind would think kfyi does "pretty good" in rev?

come correct david or don't come at all!!

 

[CHRRR]

and another mistake David...

.75 ("kfyi's power ratio")...this may be a good number when you have a cop pull you over after a nite of drinking boones farm...but for the #1 25-54 station power ratio...IT'S PATHETIC...


...like most of your "guesses" on this board

 

[davideduardo]

80% of the market revenue is agency purchased. "2/3rd's not Nat'l"? who cares about that?

McD's can buy KTAR and they can't buy KFYI.

9th place in rev for the #1 station 25-54 is pathetic. KTAR has HISTORICALLY (am and fm) been "maybe" top 10 25-54 and ALWAYS #1 or 2 in rev (am and fm).

who in their right mind would think kfyi does "pretty good" in rev?

come correct david or don't come at all!!

KFYI has very erratic ratings, and agencies buy on multibook averages.

Going back for 7 books, the rank was 4th in summer of 07, then 6th, 4th, 14th, 14th, 3rd and , finally, second after KHOT in the Winter book... (not first)

So in the 2008 period, the station barely averaged 10th in 25-54, and they are 9th in revenue. That is pretty good.

Even were they #1, it would take several books there for the reveniue to catch up, due to averaging that now includes two 14th place books, and two better ones, 3rd and 2nd. Because of those bad books, the 08 revenue was lower than o6 and 07, as well.

 

[davideduardo]

Re: and another mistake David...

.75 ("kfyi's power ratio")...this may be a good number when you have a cop pull you over after a nite of drinking boones farm...but for the #1 25-54 station power ratio...IT'S PATHETIC...

Again, the station is not #1 25-54, it is #2 after KHOT. And the trailing average is barely 10th.

 

[The Crown King]

DAVID, CHRR BOY HAS YOU. "KHOT IS NUMBER 1"? SINCE WHEN DOES SPANISH RADIO COUNT IN ENGLISH ARB TO A MEDIA BUYER? KFYI IS NUMBER 1 25-54. AND #9 IN REVENUE IS AN EMBARASSMENT TO CLEAR CHANNEL. BONNEVILLE WHUPS THEIR TUSH. PARTICULARLY IN A POLITICAL YEAR??? 9TH IS WHAT YOU CALL "SUCCESS"? KTAR'S POWER RATIO IS A 1.6 DOMINATION.

YOU MUST BE IN THE I.T. DEPARTMENT AT YOUR STATION. CUZ YOU CLEARLY DON'T KNOW THE SALES SIDE. (ACTUALLY- THE ONLY PEOPLE STILL USING THE TERM "TRAILING AVERAGE" ARE FORMER APD'S...SO...YA KNOW)

 

[DrAkbar]

We interrupt this Battle of the Bladders with a thought from the Esteemed Middle Eastern Men of the Media: because of it's low overhead, can't KFWhyEye bring more to the bottom line than KT'R? Because KT'R is much more than a talk station, it has always and in all likelihood will continue to outbill KFWhyEye. Consider the amount of inventory KT'R has to sell 5a and 8:30am compared to KFWhyEye's. Then factor in all the sports programming still heard on 92~Three in spite of Sports Parking Lot 6~Twenty. And finally the overhead: KT'R's is staggering, while KFWhyEye's is pretty much bare bones. That's why the Nurse and I think ratios are interesting, but what you wind up with dollar wise at the end of the month is more interesting.

Could someone please show the King how to unclock his CAPS button?

 

[davideduardo]

DAVID, CHRR BOY HAS YOU.

STOP SCREAMING

"KHOT IS NUMBER 1"? SINCE WHEN DOES SPANISH RADIO COUNT IN ENGLISH ARB TO A MEDIA BUYER?

Since when did media buyers not want to reach a segment that is over 25% of the market?

KFYI IS NUMBER 1 25-54.

No, it is #2 in the book issued just this last week; during 2008 it had two books at 14th, ya' know...

AND #9 IN REVENUE IS AN EMBARASSMENT TO CLEAR CHANNEL.

No, actally, it is not. The station "averaged" about 9th in the market for the full year, and it billed commensurately, and it's power ratio was about 1 for the year.

BONNEVILLE WHUPS THEIR TUSH.

Not really. The billing difference between the two was about 10%. And Bonneville had a better 4-book average last year on 25-54 than KFYI, so that was logical.

PARTICULARLY IN A POLITICAL YEAR??? 9TH IS WHAT YOU CALL "SUCCESS"? KTAR'S POWER RATIO IS A 1.6 DOMINATION.

Based on the 4.5 fall book, the power ratio was a 1.3. Based on the whole year, it was about a .95.

YOU MUST BE IN THE I.T. DEPARTMENT AT YOUR STATION. CUZ YOU CLEARLY DON'T KNOW THE SALES SIDE.

I was GSM and NSM for a group in a market larger than Phoenix for nearly a decade with annual sales increases of 28% for the period...

(ACTUALLY- THE ONLY PEOPLE STILL USING THE TERM "TRAILING AVERAGE" ARE FORMER APD'S...SO...YA KNOW)

"Trailing average" is actually a financial term, as in "trailing cash flow" but I digress... the term I used was "multibook average" and most agency buys are compared to or bought from the multibook average for stations.

In any case, your biggest error is to think that last year's sales can be judged against this year's first book. Agency buys are planned considerably in advance, and the ones going out now and for the next few weeks if not months will be based on 2008 numbers, and, probably, a rolling average that includes one or more of the 14th place finishes for KTAR in 25-54.