WAAF vs. WBCN

[ciao99]

They're not wrong when you combo FNX and FEX which is how it works.

Wanna buy me a steak?

Nice try part II: Ain't no such station as "FEX" in the Arbitron listings.

If you look at the ratings on radioandrecords, it shows WFNX-FM/WFEX-FM. They're very inconsistant on which stations they do or don't list together.

Excellent point. So are WFEX and WFNX consistantly added together or only for this book?

 

[dumber than a box of hair]

WFEX Peterborough is in Hillsborough County which was added to the Boston
book years back so the simulcast programming of WFEX is added to the WFNX
numbers period.

Nice try part III: If you force the Arbitron software to display a only four-way comparison of WAAF, WBCN, WFNX and WFEX: WFEX contributes insignificantly to WFNX's ratings..either a 0.0 or 0.1, depending on the daypart, and certainly not enough to make any difference at all. Even in the meaningless 12+ beauty contest, WFEX pulls a grand total of a 0.1 share, not enough to help WFNX's 1.4 beat WBCN's 2.2 or WAAF's 2.0.

Last I heard, R&R is not the source of record for Arbitron ratings. Arbitron is.

 

[Eli Polonsky]

Last I heard, R&R is not the source of record for Arbitron ratings. Arbitron is.

Doesn't R&R simply publish the ratings that they get from Arbitron?

 

[dumber than a box of hair]

Doesn't R&R simply publish the ratings that they get from Arbitron?

Yes...and apparently they don't always get them right.

 

[FNXEd]

Nice you see that you chose your name appropriately...

Don’t you know, it’s all about Rating points, not Share points? Even without FEX, WFNX ties BCN and AAF with a .5 rating M-F 6a-7p. Ad buyers buy ratings, not shares. So now there’s a 3-way tie… quite a change from a year ago or even the last book.

I prefer the Ribeye, Medium Rare.

 

[dumber than a box of hair]

Nice you see that you chose your name appropriately...

Don’t you know, it’s all about Rating points, not Share points? Even without FEX, WFNX ties BCN and AAF with a .5 rating M-F 6a-7p. Ad buyers buy ratings, not shares. So now there’s a 3-way tie… quite a change from a year ago or even the last book.

I prefer the Ribeye, Medium Rare.

Nice try, part IV: NO one in the radio business cares about rating points. NO one. No one quotes them. No one buys time based on them. "Rating" is the percentage of radios, on OR off. "Share" is the percentage of radios ON (in use). No one cares about radios that aren't on. SHARE points are the battle.

If you had been in the business for more than about half an hour, you'd know that. But, you're not. You finally let us in on the secret. Thanks for playing.

Buy your own steak.

 

[ex radio pimp]

Nice you see that you chose your name appropriately...

Don’t you know, it’s all about Rating points, not Share points? Even without FEX, WFNX ties BCN and AAF with a .5 rating M-F 6a-7p. Ad buyers buy ratings, not shares. So now there’s a 3-way tie… quite a change from a year ago or even the last book.

I prefer the Ribeye, Medium Rare.

Nice try, part IV: NO one in the radio business cares about rating points. NO one. No one quotes them. No one buys time based on them. "Rating" is the percentage of radios, on OR off. "Share" is the percentage of radios ON (in use). No one cares about radios that aren't on. SHARE points are the battle.

If you had been in the business for more than about half an hour, you'd know that. But, you're not. You finally let us in on the secret. Thanks for playing.

Buy your own steak.

He doesn't even know who promised him the steak. Short attenton span morning show.

Nice try part V. You've made me form an alliance with "box of hair". Last week we were arguing. Today we are thanking you for playing. Stock up on Ramaan Noodles, steaks are not in your future.

 

[WBIMDJ]

Well, being that the 'FNX simulcast of WFEX is considered, does this mean the WAAF simulcast with WKAF is considered in that same Arbitron rating also?

 

[dumber than a box of hair]

Well, being that the 'FNX simulcast of WFEX is considered, does this mean the WAAF simulcast with WKAF is considered in that same Arbitron rating also?

You are entirely correct.

 

[radiodouble]

How does BCN and AAF do in the 25-54 demo?

14. bcn 15. aaf 16. fnx 17 river 18 bos 19 crb 20 espn 890

how the mighty have fallen...my, my, my....

 

[Signpost]

>> Buy your own steak.

Not easy to do on a WFNX salary.

 

[FNXEd]

Pimp and Dumber,

I am so happy you two have found each other.

Where to start? I could say anything about how the ratings really work for sales but you two will just scream at the top of your lungs about how wrong I am. We can agree to disagree and I will go to bed at night knowing that I am not wrong.

I know exactly who I was promised steak by. I was just trying to weasel my way into another one. Steaks are in my past, present (I am munching on a strip right now) and future.

As far as my time in the business goes I am sure a quick google search will dispel your misconception that I have only worked in the industry for a half hour. In fact, I worked four hours just this morning!

All I know is my name does not contain the words "ex" or "dumb" in it so I would have to say I might be a more credible source.

I am sure the two of you aren't bitter ex, or soon to be ex, radio people who do nothing but spit vitriol at those who enjoy the industry and manage to advance in it. We are probably just having a communication problem, right?


[EDIT]

[EDIT-offensive content]

 

[FNXEd]

[EDIT]

Oh, and I can afford steak on my paltry FNX salary.


[EDIT-reference to deleted content]

 

[Neanderpaul]

And it is at this point that the thread degenerates.

Once you resort to personal attacks, your position in any debate is tenuous.

If WFNX is doing well, good for them. I certainly don't think anyone in Boston would ever consider them a more viable sell than either WBCN or WAAF. But again, I'm not in sales, so I'll refrain from attempting to present any sort of educated opinion.

I personally have always found WFNX to be the smaller stepchild of Boston radio. Yeah, often times they played more adventurous music, and offered a nice alternative (no pun intended) to what the big boys were doing. But, I never really considered them to be somewhere that could compete with any of the other stations in the market simply based upon reach. Everywhere I went in the region I could get the other stations' programming on my car stereo.

WFNX actually experiences occasional static IN Lynn.

So, based solely upon that, were I a business, I'd have a hard time believing that any rating point "victory" in Arbitron would be something that'd cause me to spend my ad dollars there.

One man's opinion. I'm comfortable enough to know it might be misguided.

 

[chrish]

Oh really! you know WFNX experiences static problems in Lynn since April 2006
from your listening post in Indiana???
WFNX puts a 3.16 mv/m city grade signal over Lynn, with the nulls on the south side of the patteren protecting Providence and Falmouth that signal is reinforced to the North and I have never noted any problem as far as Newburyport and
well into coastal NH.

 

[FNXEd]

Neanderpaul,

You may or may not be referring to me but just so you know I wasn't trying to get into a pissing match (well, maybe a little).

I was being told I was wrong on a subject I am absolutely right about.

As far as the edits go I didn't use profanity but made reference to a questionable organization that is mentioned frequently on The Daily Show and South Park. I didn't realize that the Admins would strike it from the record. Nor did I realize that they would strike my reference to the edited comment.

Hopefully they don't edit this one as well. I am just trying to explain why my posts look like they have been stabbed repeatedly.

I really just like to come on here and state my case plainly with a bit of sarcasm. It seems to get most of the radio nerds riled up.

Sorry, but I don't take myself as seriously as many on this board take themselves.

/off for steak
//not really. probably ordering in
///i am not thin

 

[dumber than a box of hair]

I could say anything about how the ratings really work for sales but you two will just scream at the top of your lungs about how wrong I am. We can agree to disagree and I will go to bed at night knowing that I am not wrong.

Everyone's entitled to their fantasies...but posting as someone who not only works in radio, but has done so for almost 40 years, in every aspect of the business from sales to engineering: You can post the same tripe until you're blue in the face...but you're still wrong.

All I know is my name does not contain the words "ex" or "dumb" in it so I would have to say I might be a more credible source.

I am sure the two of you aren't bitter ex, or soon to be ex, radio people who do nothing but spit vitriol at those who enjoy the industry and manage to advance in it.

If "vitriol" means that we post factual information, and debunk the myths spouted by those who think they know something, we'd be pleased to spit more vitriol anytime of the day or night.

 

[Neanderpaul]

Oh really! you know WFNX experiences static problems in Lynn since April 2006
from your listening post in Indiana???

Actually, I know it experiences static problems in Wyoma Square. Where I owned a home up until just recently.

Truth hurts. But it's still the truth.

PS. Kansas City is in Missouri. There's another one in Kansas too. Just FYI...

 

[Neanderpaul]

Neanderpaul,

You may or may not be referring to me but just so you know I wasn't trying to get into a pissing match (well, maybe a little).

I was being told I was wrong on a subject I am absolutely right about.

As far as the edits go I didn't use profanity but made reference to a questionable organization that is mentioned frequently on The Daily Show and South Park. I didn't realize that the Admins would strike it from the record. Nor did I realize that they would strike my reference to the edited comment.

Hopefully they don't edit this one as well. I am just trying to explain why my posts look like they have been stabbed repeatedly.

I really just like to come on here and state my case plainly with a bit of sarcasm. It seems to get most of the radio nerds riled up.

Sorry, but I don't take myself as seriously as many on this board take themselves.

/off for steak
//not really. probably ordering in
///i am not thin

I get it completely. The usual route these debates take is someone makes it personal, or tries to somehow take the discussion into a tangential direction by attacking a poster. Sometimes they like to pull experience. Other times it's about geographic location. Anything to deflect the true focus of the discussion. Once we start seeing moderators editing, it's usually only a few posts later that the thread ends up in take it outside.

Nothing personal at all. Just a recognition of the historical pattern of this forum.

No offense intended.

I still stand by my original assertion. Which is that, even with a marginal statistical victory in ratings, which seems to be highly debatable here, I'd still think my ad dollars were better placed on a signal like WBCN or WAAF. Based upon the true fact that they have greater overall reach, and higher cume.

Again, I'm not in sales. But, I do think, and someone can correct me if I'm wrong, but aren't reach, frequency and cume the formula for showing why someone should spend their dollars with you instead of the other guy?

If so, it would seem that, marginal, debatable statistical victory aside, I'd probably prefer to spend with that station which offered the best combination of the aforementioned three facets, and cost.

Not being privvy to rate cards, I'd assume that they're in ratio with the strengths of each station.

 

[WLYNWAZNgm]

That is part of the equation - the biggest part for potential advertisers is the CPM - cost per thousand.
Which station reaches the most actual potential customers, per dollar spent in advertising. Depending on the product, or service, one station can be more effective than another. It is akin to a rifle rather than a shotgun approach...