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WAVE Goodbye

1

1sttimecaller

The Wave will begin stunting with Christmas music as soon as November 9th, no later than November 13th and will launch a new format on December 26th. Jhani Kaye will assume PD duties of the new format.
 
This is sad, I'm not suprised, but this is really sad....**rubs 97.1 FM Talk shirt for good luck**

Any domains registered?
 
radiojomo said:
I could say KIIS FM is flipping to country but nothing is valid until we see the evidence.
Click to expand...
Let's just research ourselves...how can you tell if a domain has been registered by CBS? I've already been "testing"...
 
Hmm, too early to say I told you so. We'll wait & see, but it comes as no surprise if it does happen. Why not, Kaye knows KOST inside and out, knows the mistakes that CC has made the KOST programming staff commit and he will most likely have the resources and staff(many of whom have no doubt come from KOST)and the ability to program without some outsider telling him what to do. The Wave, or whatever they call it will be tightly scripted and formatted and he will take a lot of time preparing to make the move. I predict that if this happens the numbers will be fragmented and KOST could be overtaken within a year if CC keeps using the same playbook.

I feel bad for the KOST people who I KNOW have been frustrated by the dumb moves that CC has forced them to make.

Question is, will CC get out of the way and let the few people left at KOST do what's needed to combat this new challenge?
They know what's wrong, but have been under the thumb of some really dumb folks who should let Stella Prado do what's right instead of keeping the hand-cuffs on her...
 
Well then - my prediction was way off. If this is the case - will Kim Amidon and Mike Saclaredis (Sorry - I know I cannot spell) come back? That would be cool.
 
If the rumors are true, and KTWV ends up going after KOST, do you think the execs in the Clear Channel building will regret firing the open shot by sending KYSR after KROQ?

Until that point, we had a Cold war stalemate in LA radio. Now, it appears, the gloves are off...
 
angelbec said:
Well then - my prediction was way off. If this is the case - will Kim Amidon and Mike Saclaredis (Sorry - I know I cannot spell) come back? That would be cool.
Click to expand...

Well, probably not Mike Sakellarides, since he is now in the (unconventional) 8 AM to 1 PM slot at at KGIL-AM "Retro 1260."
 
Well, I was expecting Hot AC due to the lower demos but Mainstream AC could work, too. They might walk that line in between Hot and Mainstream AC and take listeners away from both KBIG and KOST, without cannibalizing the other CBS FM's. Should be a good AC battle if it proves to be true.
 
justpassingthough said:
Do you think the execs in the Clear Channel building will regret firing the open shot by sending KYSR after KROQ?
Click to expand...
KBIG was a disaster in its Rhythmic Gold AC days, and by basically switching KYSR's format to KBIG and creating a new Alternative format on KYSR, saved the CC cluster. How would CC regret that?
 
radiojomo said:
justpassingthough said:
Do you think the execs in the Clear Channel building will regret firing the open shot by sending KYSR after KROQ?
Click to expand...
KBIG was a disaster in its Rhythmic Gold AC days, and by basically switching KYSR's format to KBIG and creating a new Alternative format on KYSR, saved the CC cluster. How would CC regret that?
Click to expand...

Comparing billing year over year would be impossible given the economic climate. However, if the rumors about KTWV turn out to be true and CBS switches to AC, along with the AMP flip, the "wall of women" that CC prided themselves on has been damaged.

With three formats going head to head between CBS and CC, it would seem likely that billing would suffer in the long run, as buyers don't need the redundancy of similar audiences.

The competition was bound to happen, but CC got the ball rolling.
 
radiojomo said:
justpassingthough said:
Do you think the execs in the Clear Channel building will regret firing the open shot by sending KYSR after KROQ?
Click to expand...
KBIG was a disaster in its Rhythmic Gold AC days, and by basically switching KYSR's format to KBIG and creating a new Alternative format on KYSR, saved the CC cluster. How would CC regret that?
Click to expand...
CC doesn't give a s*** about 98.7, it's showing that with CC NOT flipping it, with it being in 21st place...CC literally has no idea what they could put on that frequency. Maybe they should actually create an FM station targeted towards males...Sports Talk, FM Talk, or just even take all those female-friendly artists out of their playlist and attach some balls to it...
 
I'm an outsider looking at this, but it doesn't shock me that CBS LA is looking at taking on the wall of women that CC developed out of consolidation. I don't think it would be too hard to AC up an NAC format and start to welcome women to the format with fine tuning. In studying two other NAC (not the Wave) stations in the past in markets where I worked, I noticed a strong male presence and a whopping level of 35-64 demo. However that's not the place to be if you are trying to get more on the buys that agencies clearly dictate to be feminine.

Let's face it, K-Earth and AMP is designed for women, so why not the Wave?
 
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