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WAVE Goodbye
- Thread starter 1sttimecaller
- Start date
hdsucks said:
Let's see. LA. KFI. KIIS. KHHT. KOST. And KYSR that needs work. New York. WLTW. WHTZ WAXQ WKTU. WWPR.
I could go on, but Clear is a pretty good operator in terms of percentage of successful stations. Like ever group, it has some stations up, some down, some flat. And they are pretty good at fixing the bad ones.
hdsucks said:
gee, hdsucks...at least you don't come across as bitter for not being
hired to work for CC. not even a little.
KROQ's sub-par signal is hurting them in the PPM world.
It is not unthinkable that CBS is looking at moving Kroq to 94.7
to capitalize on the massive power and signal.
You scoff?
It is not unthinkable that CBS is looking at moving Kroq to 94.7
to capitalize on the massive power and signal.
You scoff?
Relocating kroq would be the worst mistake to ever happen in socal radio and the country you do not detrsoy a generation plus at 106.7!!!
Sure you do! GO CBS GO! Move it now! It'll be the best thing CBS ever did!
Buckethead said:
Since the only direct competitor is also on a non-Wilson signal, they have time to think this one through. While the KTWV signal increases the 64 dbu persons covered by about 50% over that of the Verdugo signal, a large part of that is in the "not particularly useful" Riverside / San Bernardino market or in the "no man's land unrated area around Ontario and Fontana.
Why would they move a station that has been successful at 106.7 for a quarter of a century to gain listeners in an area that isn't even part of the market? That makes no sense, whatsoever.
Even if they were to attempt to gain listeners in the IE, the demographics in the area are more suited for alternative stations like X103.9 that lean active rock.
Plus, they'd have to tell Kevin & Bean to quit it with all the 909 jokes.
Even if they were to attempt to gain listeners in the IE, the demographics in the area are more suited for alternative stations like X103.9 that lean active rock.
Plus, they'd have to tell Kevin & Bean to quit it with all the 909 jokes.
justpassingthough said:
Now, that would be a major disaster. ;D
The real gain would be deeper OC coverage. When KROQ "began" the whole "South of Anahiem" population was much, much less. And that Irvine area is huge, and the hills and obstructions in the general Irvine to SJ Capistrano sector make KROQ less than a great signal.
DavidEduardo said:
True, KROQ would pick up a better signal in South Orange County. They already do really well here, consistently being the #1 or #2 FM in OC.
I grew up in the area south of the 55, though, and their signal is, for the most part, easily listenable. Sure, there are areas like Aliso Viejo, and far south county like Dana Point and San Clemente, where they are difficult to receive. These areas are a struggle for any of the LA FMs, including the Wilson signals, too. They tend to get the SD stations better. So there really isn't much of a gain.
KROQ would be better off focusing their efforts on music and their audience then worrying much about their signal.
I do not think cbs is stupid enough to do that, move kroq .I could not even fathem a worse move!!!
Often, a cluster will keep a legacy format on its heritage dial position and opt to give the superior signal to a newly launched format. Note how Clear Channel launched My FM on 104.3, its strongest signal in this market a couple years back.Buckethead said:
Stations like KROQ have achieved significant success in spite of their signal as well as due to it. Remember that KROQ is a full market signal, and does not have the limitations that the Class A stations have in this market. Relocating KROQ to a slightly superior 94.7, or even to a significantly better 93.1, would sentence the new format to residing on the lesser 106.7 as vs. having it launch on 94.7. And, it could in hindsight become viewed as a Jump the Shark moment given the tight branding that has always existed between 106.7 and the "K-ROCK" brand.
Having said the above, I am a fan of the Wave and hope it stays with us for years. IMO, CBS has 5 strong FM stations in this market at the moment, and should focus its tweaking on KFWB - which I think needs a local PM drive program in place of the syndicated Roger Hedgecock. With Tom Leykis on the CBS payroll already, I'd like to see him host an issues oriented show (not syndicated). Of course, I understand this will probably not happen as that would saddle KFWB with the line item of his budget busting salary, whereas right now it is not being attributed to any single station.
The wave is good for actors to chill on the way to auditions!!!
Inside Radio has an article today on the disappearance of Smooth Jazz.
gcreedle239 said:
Clear Channel recently dumped Smooth Jazz on 103.7/KKSF in San Francisco for a Classic Rock format they're calling "The Band."
It appears to have been a smart move. Even though there are other stations in the market with similar classic rock formats, the ratings have improved for 103.7.
Smooth Jazz didn't die altogether. CC picked up a syndicated format called "The Smoothest Place on the Planet" for KISQ-FM HD2. In my opinion, it sounds better than the old KKSF, which had been voice-tracked for the last few years, anyway. Of course, you need an HD radio...
Lkeller said:
Unless somethig changes quickly, Smooth Jazz will easily outlive HD radio.
michael hagerty said:
Which would really be too bad, in my opinion. I wasn't particularly interested in HD radio, but the CD player in my car died, and a replacement with HD was only $20 more than the equivalent unit without HD.
I've checked out XM/Sirius on-line and in rental cars. It's superior, but I don't commute to work by car so I can't justify the extra money, given my alreadly healthy monthly expenses for entertainment (you know: cable TV, high speed internet, NetFlix, going to concerts).
HD is free, I get many more music choices, and they're commercial free so far. At least in the Bay Area, HD has become a refuge for fringe formats...or no longer commercially viable formats that some people still want to hear. Aside from Smooth Jazz, CBS picked up the Dance format for MOViN HD2 when the local dance station flipped formats. I personally don't like Dance music, but I'm glad it's there. We also get 50s-60s Oldies on KOIT HD2, a second classical stream, Classic Country, and Classic Hits (70s), among others.
I'm hoping more people will pick up on HD2, and it will morph into a viable money-maker - kind of like the FM band in the 60s.
Lkeller said:
With the limited bandwith allocated to the HD signals and hilly terrain of the Bay Area, I would think it is one of the locations that would present a great challenge to HD. Gotta believe the signals would frustratingly go in and out as one drives around town.
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