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WBAP will be simulcasting on 93.3 FM

WBAP, like other right-wing talk stations, will still bill well as long as Republican super PAC's bring in the cash for ads.
While I'd guess some GOP money goes to conservative talk stations, they are not living off political ads. They make money the old fashioned way... their audience responds to the advertising. And as a spoken-word format, the station can run many more commercials than a music station.

WBAP is also seen as a source of news, weather and traffic. OK, not as much as KRLD or KERA-FM. But enough that many people will tune in for the info and stick around for conservative talk.
 
One last thought and I’m bowing out of this conversation…

If there’s nothing anyone can do to prevent the exodus of listeners to personalized digital formats, what’s the point of keeping music on FM radio? Why don’t we just flip everything to conservative talk, sports and religious formats and move on? It seems like this is the direction we’re heading and no one wants to seem to innovate and come up with exciting and fresh new ideas, so let’s just flip everything and be done with it.

For Cumulus:

93.3 KLIF-FM News & Information
96.3/96.7 The Ticket
99.5 WBAP-FM

For Audacy:

98.7 The Bet
100.3 KRLD
103.7 CBS Sports Radio (full time)
105.3 The Fan
107.5 KRLD 2

For iHeart:

92.5 Black Information Network
97.1 The Freak
102.1 Talk Radio 1190/102.1
102.9 Fox Sports Radio
106.1 - Another talk format?

For Salem:

94.9/660 The Answer
100.7 The Word

There we go! Done!!! No one has to think about anything ever again. Of course, this won’t happen…but I hope everyone understands my frustration about not questioning the current state of terrestrial radio and accepting the way things are. It’s a fact that we can improve radio, not just my opinion.
Where is CHR Pop?
 
I heard on the WBAP Morning News this morning about some "exciting news" that will be shared on Wednesday at 8:20 AM. Looks like this is happening unless they are pulling a head fake with some other event announcement?
 
Probably because those rumors are true now:
Looks like at least for the off-air brand, "820 AM" gets primary billing over "93.3 FM".

They have had that Texas flag logo as long as I can remember, even through the 96.7 simulcast years. I am not sure how I feel about the new one. Seems kind of generic.
 
Looks like at least for the off-air brand, "820 AM" gets primary billing over "93.3 FM".

They have had that Texas flag logo as long as I can remember, even through the 96.7 simulcast years. I am not sure how I feel about the new one. Seems kind of generic.
IIRC, the Lone Star logo came to be in 1979-80, and replaced this generic one, which itself replaced the "Country Gold" gold miner logo just a few years prior.
1704209542233.jpeg
 
IIRC, the Lone Star logo came to be in 1979-80, and replaced this generic one, which itself replaced the "Country Gold" gold miner logo just a few years prior.
View attachment 6357
Thanks for putting a time stamp on it.

I turn 40 later this month, so the flag logo is literally the only thing I have known. WBAP has been part of my life since I was very young because my folks were daily listeners. I'm not an all-day-listener, but I still sample it throughout the week.
 
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