One last thought and I’m bowing out of this conversation…
If there’s nothing anyone can do to prevent the exodus of listeners to personalized digital formats, what’s the point of keeping music on FM radio? Why don’t we just flip everything to conservative talk, sports and religious formats and move on? It seems like this is the direction we’re heading and no one wants to seem to innovate and come up with exciting and fresh new ideas, so let’s just flip everything and be done with it.
For Cumulus:
93.3 KLIF-FM News & Information
96.3/96.7 The Ticket
99.5 WBAP-FM
For Audacy:
98.7 The Bet
100.3 KRLD
103.7 CBS Sports Radio (full time)
105.3 The Fan
107.5 KRLD 2
For iHeart:
92.5 Black Information Network
97.1 The Freak
102.1 Talk Radio 1190/102.1
102.9 Fox Sports Radio
106.1 - Another talk format?
For Salem:
94.9/660 The Answer
100.7 The Word
There we go! Done!!! No one has to think about anything ever again. Of course, this won’t happen…but I hope everyone understands my frustration about not questioning the current state of terrestrial radio and accepting the way things are. It’s a fact that we can improve radio, not just my opinion.