Stern IS NOT coming back to an FM signal near you..if Sirus XM dies or he doesn't like the terms on a new deal..Howard can always use his current website and sell subscriptions on his own, and live a nice life on his own terms..Rush Limbaugh would be the only other talent that could do the same if Clear Channel decides it can't afford him..
Wait, I'm confused...if Stern doesn't sign a deal with XM/Sirius, how could he sell his own subscriptions on satradio? They're the only game in town. If he doesn't sign with XM/Sirius, either he's web-only or he's going back to terrestrial radio...or he retires. Or he goes TV-only, which I suppose is a viable alternative, actually. Although...does Stern still HAVE a TV show? He was on E! for ages but wasn't that killed off a few years back?
Good argument, but if you're WEEI, why wait?
Admittedly, the last time I talked to anyone with direct knowledge about this was over two years ago...but I've heard that WMKK actually has very good ROI. It's mostly because it costs so little to operate...but any way you sliced it, the station brought in solid ad revenue. That's revenue likely lost if the format changes, and there wouldn't be a corresponding increase in ad revenue from a WEEI simulcast. Not enough of an increase, anyways. Now things may have changed...in fact, I'd be surprised if they haven't given the malaise in ad revenue these days. So maybe it WOULD make more sense to kill off "Mike" and go for a WEEI simulcast...I don't know for sure.
But I wouldn't be surprised if there's enough of question mark that it makes sense for Entercom to wait a bit and see if the new 98.5 Sports format actually does take away listeners from WEEI...there's no guarantee it will; even with a superior coverage signal AND having FM quality over AM, it's entirely possible 98.5 could flop hard if the content isn't good.
As for WAAF, I don't think Entercom invested all the cash in buying WKAF to change formats so (relatively) soon. Not when there's a decent chance WAAF could really cash in on WBCN's demise. However, if a year from now, WAAF ratings are down and WFNX is up? That's another story. The wrinkle then would be whether to go whole-hog and move both 107.3 and 97.7 to WEEI simulcast, or just 97.7? My instinct would be to just move 97.7 since moving both makes 850AM suddenly very redundant, and Entercom Boston is left with another so-so Class B AM signal that they don't seem to know what to do with (sound familiar WRKO fans?).