What a pity - once again they have to try and capitalize on an already well established brand in this part of Connecticut (channel "9", UPN9, and now My9).
Can't say I'm surprised, only that I had hoped WCTX would more accurately identify themself as My59.
Maybe they'll choose the same exact logo as WWOR, so that when the Yankees games are being simulcasted, viewers will think it's being totally produced by WCTX.