We aren't spending any more $$$ doing our digital conversion this way than if we opted for a less-capable facility. Face it . . . . new transmitters, antenna, digital hardware and software . . . . it's expense that every low power TV station is going to have to pony up eventually if they are going to be visible over the air post-conversion. We're simply using our available resources to maximize our potential viewership, something every TV station that's worth its salt does.
BTW, if you watched us, you would know that our current programming does not stop its reach or concern at the Reidsville city limits, or even the Rockingham county line. This week, we are showing 10 area Christmas parades, all local productions. We will do 90 minutes of local news each day covering our four-county coverage area. We will do 3 1/2 hours each day of in-studio talk shows, with both in-studio guests and telephone calls. We will also produce 7 1/2 hours of religious programming this week. All of this with a staff of 7 individuals.
We do this for two reasons . . . . we love what we do, and we DO make money doing it. The assumption that the expansion of the viewer base will give us room to expand both the staff and the bottom line. At least that's what we're aiming for.
Later . . . .
BTW, if you watched us, you would know that our current programming does not stop its reach or concern at the Reidsville city limits, or even the Rockingham county line. This week, we are showing 10 area Christmas parades, all local productions. We will do 90 minutes of local news each day covering our four-county coverage area. We will do 3 1/2 hours each day of in-studio talk shows, with both in-studio guests and telephone calls. We will also produce 7 1/2 hours of religious programming this week. All of this with a staff of 7 individuals.
We do this for two reasons . . . . we love what we do, and we DO make money doing it. The assumption that the expansion of the viewer base will give us room to expand both the staff and the bottom line. At least that's what we're aiming for.
Later . . . .