Hy Lit started his career at WHAT for program director Charlie O’donnel (now the announcer for ‘Wheel of fortune’

under owner Dolly Banks.
(Excerpt from the forthcoming Hy Lit autobiography):
On a visit home for the holidays, I found myself in a basketball game in the gymnasium at West Philly High. It was the ‘Philadelphia Players’ against an assembled ‘radio industry' ball team. During that game Charlie O’Donnell (currently the announcer of Wheel of Fortune) fouled me with a slap, and remarked, excuse me. Later down court, when I returned the abrupt foul and promptly replied, "Ex-cuuuse Me", Charlie commented by saying “Hey, that’s quite a voice you have!". Subsequently after the game, we struck up a conversation. While ascertaining my status as a communications major at Miami University, Charlie indicated that he was the program director for 1340/WHAT, a rhythm and blues soul station, and that he had a time slot to fill Saturday morning. Would I be interested? Before I knew it the next day I was at the microphone.
My first record was Beyond the Blue Horizon, by Earl Bostic. I played it at Mickey Mouse speed, and then I opened the microphone, and said “Ahh sh-“. Charlie came rushing into the studio, and said, “You’re gonna be great!” Well the phones lit up. My first request was to dedicate a boss record called Tutti Frutti by the golden voice of the airwaves, Little Richard. So I got on the air, copying the hip style of the listener, and said “Here’s a boss record by Little Richard and dedicated to Baldy Bill, from Drexel Hill”. Little did I know that Baldy Bill was a school principal. I’d hear about this later on. As more requests came in I picked up on the listener’s crazy jargon, and slang, and sent it back out on the air with a rhyme.
I took over the 9 pm to 1 am time slot of a show called ‘The Rock ‘en Roll Kingdom’. I was the only white DJ on the station. Practically overnight, it seemed I became the hottest show on the radio. The listeners and I communicated. They called me the Bonnie Prince of Rock ‘n Roll.
I remember, during one of my first weeks, I scooted to the bathroom, and when the door locked behind me, I couldn’t get out. I realized the record was going to end, so I climbed out the bathroom window and raced to the front of the building. I ran in the front door and the guard on duty wouldn’t let me in. I told him I was Hy Lit. He said, “You ain’t Hy Lit; Hy Lit is on the air”. He wrestled me to the ground and I finally convinced him after telling him what happened to the bathroom door. Meanwhile, we were off the air. After I got back on, Charlie called and asked what happened, and I had to tell him. I was getting tired of telling everybody, so to clear the matter up I told the listeners on the air the story of the bathroom door. The listeners were hysterical.
Later, my first interview was with Billy Eckstine, a great blues singer. It was the fastest interview I ever had. My opening question was, “So where do you go from here”?
It was the early days when rock was young and ‘Rock ‘n Roll’ meant rhythm and blues. I noticed a lot of record promotion men were standing around with new records, begging for an airplay. And apparently, they were prepared to go to great lengths to facilitate that airplay exposure with a multitude of creative measures and incentives. In fact, my show became a venerable circus of record promotion men with all kinds of gifts and goodies vying for airplay favors on my coveted time slot. Rock was young, and I was breaking new records, left and right. It seemed anything and everything I played became an overnight hit. And the record stores were selling them out. Let me say this, I only chose the records that were bonafide hits. I never played any garbage, because I respected my listeners too much. So, on the air, when I said this was a hit, it was a hit. And the ratings bare that out. It was many a night, I said “If this ain’t a hit, I quit”.
It was a magical time for radio; the DJ was king and rock ‘n roll was cool. It seemed everyone in the city was listening, and they locked into ‘Hy Lit’s Rock ‘en Roll Kingdom’ for the latest and the greatest.
My first public appearance was at a record hop sponsored by a girl’s sorority. The place was packed. Soon, all my record hops were all sold out as I became the hottest thing in town. Then came my first stage show. It was at The Arena, at 46th and Market sts., next door to Dick Clark’s American Bandstand at WFIL-TV in West Philadelphia. The show had a caravan of early soul recording acts. When it came time to open the show, I walked on stage, and said “Hi everybody, my name is Hy Lit!” It was a black audience and they screamed, “Hey Whitey, get off the stage! Hy Lit is black, and you ain’t Hy Lit! I had a tough time convincing them and the boos the screams and the Jeers were the loudest I ever heard. A fellow DJ great, Georgie Woods, from soul radio rival, WDAS, walked on stage and quieted the audience down. He convinced the audience that this was in fact Hy Lit. So I introduced the acts and the sellout show was a big success.
After that, it seemed the name of ‘Hy Lit’ was everywhere. The newspapers were quick to point me out, the kid from South Philadelphia who had captured a tremendous integrated following with this new thing called Rock ‘n Roll.
After a number of months and taking the 9 pm-1 am time slot into a ratings rocket ride, I went to Dolly Banks, (owner of WHAT with her brother William Banks, **WWDB ) and requested a salary increase commensurate with my performance. Her less than hesitant reply was “Don’t get it from me. Get it from the record companies”. So I did.
**WHAT-FM would become WWDB for William & Dolly Banks after a frequency swap with 96.5/WDAS-FM.