words2you said:
Radio has a real challenge in the future. These big broadcast companies are going to have some real tough times trying to adapt quickly enough to meet the changes. As everyone knows who worked for a large company, change comes very slow.
Do you guys think that radio may be a dieing medium?
Is Radio a dieing medium? NO!
All you have to do is check the facts:
1) The preliminaries from RADAR 96 show that radio reaches 235 MILLION listeners each week in the United States, UP from last year's 232 million. The complete report was released TODAY at the arbitron website.
2) The FCC's latest reckoning shows that there are now 13,977 licensed radio stations in the United States, UP 14% from ten years ago. (see FCC website).
Is Radio dieing - NO! Instead of insinuating it IS going to die, why not look at the FACTS! And why not blame OPERATORS for NOT giving listeners what they want - INSTEAD of blaming the DELIVERY METHOD?
MP3's can only hold songs you have installed in them. People want to hear songs before purchasing them. Radio is free - it is a companion. It always will be as long as it's free.
The MP3 argument can be shot down by the simple comparison of HBO and HBO On Demand. How many times have you watched PARTS of shows on premiums channels over and over, but have yet to go watch the movie from start to finish with your On Demand? There may be some movies you did this with, but in general, even though you can read a review of all the movies, it's easier to just surf, check out bits and pieces, and keep on surfing the channels.
Radio connects a person with a community. Radio plays songs you wouldn't normally put into your MP3 player, but still enjoy hearing.
Is Radio dieing, NO - It's GROWING.
It's just unfortunate only an elite few are allowed to spew forth crap. Blame THEM, NOT the medium.