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What Formats Missing From Your Market?

Remember this phrase: "This station is for flanking, to keep lowering their ranking."

As long as the other country stations are alive, WEZL can't scoop up those random few country shares and they probably can't be ranked #1 overall. It actually serves both Cumulus and Apex to leave those stations in place as long as they can.
 
Apex and Cumulus have those stations so they can keep their urban stations, the two most popular in town for at least a decade (Z-93 over 2 decades), tops in the market.

If they weren't there, WEZL would have a ten share at least. 92.5 and 96.9 do well on their own. 96.9 has close to 16K FB likes, and 92.5 has about 5K. 96.9 does well with the younger country listeners (especially the teenagers), while 92.5 does better with adults. 103.5 does well everywhere because of their personalities.
 
upstate29651 said:
Ken said:
Charleston:

Classic Hits

Has it. 101.7.

G
Not the same thing. A format that happens to include some classic hits is not classic hits.

Does Charleston have oldies? That is a different format entirely.

Except for whatever signal people can get from Hilton Head or Georgetown (which probably isn't much) the market is also missing standards. And the classic country station switched some time ago as well.
 
Ken said:
Myrtle Beach:

AC and Rhythmic/CHR
Try 93.5 for AC.

I would add classic country, since WLSC doesn't have much of a signal and I'm not even sure the format is still on that station or whether it is full-time.
 
awp69 said:
GoldenAvenger said:
Greenville: Anything that's worth a damn.

Other than Oldies, it seems like most formats are in the GSP market. Now, whether a particular station covers the format well, that's a different story (MY 102.5 is dismal as a Hot AC, for example).
I understand standards is only a part-time format on 910, so I'd add that. WHLC also covers only part of the market, and I'm not even sure it qualifies for that category.
 
vchimpanzee said:
Ken said:
Myrtle Beach:

AC and Rhythmic/CHR
Try 93.5 for AC.

I would add classic country, since WLSC doesn't have much of a signal and I'm not even sure the format is still on that station or whether it is full-time.

93.5 signal is awful isn't a full market signal. 93.5 is just like 93.7 and 93.9 don't serve a purpose.
 
Ken said:
vchimpanzee said:
Ken said:
Myrtle Beach:

AC and Rhythmic/CHR
Try 93.5 for AC.

I would add classic country, since WLSC doesn't have much of a signal and I'm not even sure the format is still on that station or whether it is full-time.

93.5 signal is awful isn't a full market signal. 93.5 is just like 93.7 and 93.9 don't serve a purpose.
Yeah, that's always been a problem. But how is it musically?
 
New product from Classic Rock artists? Well,...it's really all they know how to do. You wouldn't want them to start teaching first grade. Recently, I read where Black Sabbath has the #1 album in the UK; entitled "13". Call it a reunion LP, if you deem it necessary, but original drummer, Bill Ward, in not in this fold. So, how important is product such as this to Classic Rock, AOR, and New Rock stations. I gave it a listen, and it falls somewhere between their second album, "Paranoid", and "Master of Reality", their third. Certainly little or no airplay, here in the GSP market. However, Internationally, how in the Flyin' Fudgecake does...or has "13" reached this level? As we know, Sharon Osbourne, is the brain behind the promotion. Not far behind, and on the climb, is Deep Purple's latest, "Now What". Scott Gorham's second post-Thin Lizzy band, The Black Star Riders is also attracting major attention. I have listed three, but there is much more, and with all this fresh product, is there a new format or do the present ones learn to benefit. Consultants hate new product because they don't any control over it.
....."Oh,...you better not play that....it hasn't been tested!". While the labels are screaming....Play It!
So, to the Board, where say ye...we stand with new product....from any artist?
 
^^ Unfortunately, it seems like it's DOA if you're taking about any old men having a "reunion" regardless of whether it's any good or not. Hell, Depeche Mode is a good 20 years younger and it's latest single was pretty much a failure with few stations giving it the time of day (yeah it was on the alternative charts - for like a week).
 
Yes I didn't say we were gonna get a jazz but an alternative would be nice, my dial goes from Magic to WKRI sometimes but when that buddy of Scooters come on at 4:00 it's back to magic and Rock 101 thru the day, and scoot poor I don't care what you think about what I listen to, actually I have never heard of you and I guess reason why your not in radio now is size of the door, now back to the music and Earth whence their coverage
 
jpdjsc: As usual, you deduce incorrectly, therefor you type the incorrect. It's just your normal Flub.
Listen to Jazz, if you choose. However, in this market, aside from Satellite, an all Jazz format fails. It is easily understandable for most, as lengthy, pointless saxophone solos are about as welcome as a Consultant at a ratings victory party.
Currently, Shag Club DJ, Pat Patterson, hosts a Beach Music show 4p-7p, on WKRI. I do not know the man, and his reference to "Scooter", is someone else...that I also do not know. I realize that you have never heard of anything, regarding my Broadcast reputation. I loose no sleep over that, as you could never aid me in any area. Those "Important" in both Radio & TV, know me well, and I stay in contact with a majority of them, on a regular basis. Whether Smooth or Lumpy,...there is nothing Jazz...about me!

As for the original topic,...the GSP market needs a good Standard AC...or overhaul WSPA to that point. Also, a correctly Programmed AOR,...not a Classic Rock.
 
I thank you for the e mail letting me know that there is a large group of listeners down in your area listening to us on WLRE on clear days/nights. Your suggestion is not bad but I would have to think hard about putting a translator down in that area with three 100K country stations covering your area out of Charleston. If I did this chances are one of the two lower rated stations would just put more classic country into their format. Tell everybody down there thanks for listening to us and I will think about it, also you can ask me on the discussion board instead of e mail that way everybody can read it.
 
Answer: Toward the end on my Air-stint, The Mike & Scooter Radio Show was generally #3 A25-54, three tenths away from #2 Love & Hudson, with Ellis &(Chris)James holding steady at #1. Everyone in the business had respect for JB&B, and everyone knew that their management had targeted the GSP for the team's first affliliate. The campain had begun much earlier, with our GM, Charlie Cohn declining each time they sweetened the deal. When ABS lost Charlie to another cluster in Asbury Park, the new GM, Bob Bellin, sold Mike & I down the river like barge of homade booze. Our on-air contract had ended, and that was it. Mike went with Charlie to Jersey, and I stayed to begin our in-house promotions for our new addition. Our last show was 1/5/93, and Robert David (Maddog) Mackney, held court until all the equipment was on-line, about the second or third week in February.
During the last week of January, Ken Carson was brought in as the new PD, and Lee Rogers became our Production Director.
As for Mike & I, we had a good run. #2 & #1 would have been obtainable, but we were always hindered by a Short, Shallow, Allegedly Auditorium Tested, Consultant Approved, playlist, and that, evenually, creates punch-out. I have always had both respect, and a simply envy, regarding JB&B,...as they answer to no one, but themselves!
 
No, the great thing about this board is...we have you, Freqdev...to show us all, periodically, how to post incorrectly!

We, collectively, owe you a diet peach wine cooler, and a MP3 player full of Jazz!
 
Scooter Lesley said:
Listen to Jazz, if you choose. However, in this market, aside from Satellite, an all Jazz format fails. It is easily understandable for most, as lengthy, pointless saxophone solos are about as welcome as a Consultant at a ratings victory party.
Jazz is not just saxophone. I can't stand Kenny G but there are good sax players out there. I once found concert footage where Kenny G's backup musicians were playing real, actual jazz, not smooth jazz, and it was great. But smooth jazz also has guitars (jazz is the only purpose for the guitar, in my opinion) and pianos.
 
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