The publicity around the firing of Kevin Ryder didn't do them much good.
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What is kroq gonna do?
- Thread starter hotpatrick2004
- Start date
The publicity around the firing of Kevin Ryder didn't do them much good.
What harm could it do? The station had been in free fall for a year since the Bean left. And they had been losing in music dayparts for several years at the time.
Any time you rebuild anything, from a radio station to a baseball team, it takes time. It was something they had to do.
CBS LA went through the exact same thing when they rebuilt The Wave. Now it's a big winner. Give it a year.
Huh?
Alt is still 10% below its January and February level of actual 12+ AQH listeners, and even more below the July to December 2019 average.
In 25-54, KYSR had 30% more AQH listeners in February than in July.
Late to this thread, but wouldn't foreign owners be just as interested in making MORE money if people at the labels explained that working better at promotion of rock and other artists would pay off?
In some industries, companies saved money via deferred maintenance of equipment and facilities. In the short run, it apparently paid off. In the long run, however, it didn't pay off. I'm not sure if it exactly correlates to the discussion here, but it looks like too many in the industry have their eye on the wrong ball. If developing new artists isn't important, and increasing numbers of artists begin to bypass the industry (I know of a few artists who no longer even consider seeking any kind of record deal -- they find it unnecessary to make a net profit), where will that leave radio, and the record labels?
I don't know. Right now, the profit center for record labels is streaming. It's the reason why record labels have turned a corner from losing money to making money. Radio promotion was built around record sales. That's not as much of a profit center any more. So record labels have changed, and now radio stations are changing.
And as I said, Alt had been beating KROQ for years in the music dayparts. When half the morning show left, even that daypart started losing.
For all practical purposes, KROQ has changed format. Comparison with Alt is no longer really significant.
If I recall correctly, it was trending nationwide on Twitter and people were blowing up KROQ's socials and whatnot. Lasted for several days too.
Whether that actually impacted the ratings, who knows. Just a lot of bad PR with the entire situation.
On what grounds, David, do you conclude that comparison to Alt "is no longer really significant" ?!!!
If anything, the recent programming changes were intended to make KROQ more competitive vis-a-vis Alt 98.7. It was the fact Alt 98.7 was winning in the music dayparts that compelled KROQ to make the programming changes it elected to make.
If anything, the recent programming changes were intended to make KROQ more competitive vis-a-vis Alt 98.7. It was the fact Alt 98.7 was winning in the music dayparts that compelled KROQ to make the programming changes it elected to make.
No, the new format at KROQ is intended to create a separate niche, given that Alt is a subdivided genre with definite and incompatible silos within it.
KROQ had been losing from 10 AM on for years. It was only sustained overall by the morning show. When the show split, they lost the cume magnet, and mornings collapsed and the rest of the day lost even more. So they looked for a different format within the rock genre.
A few die-hards did not matter. They knew the old format was dead, so they did not care about the bad publicity. In fact, it might have gotten some people to see what was happening.
And nobody pays attention to the ratings during this pandemic, anyway. A perfect time to modify the format for a new approach.
I remember when this station used to be world famous. I guess that shows my age, eh?
How could it have been world famous back in the day when there was no internet, no streaming, and the only people who could hear it were those within range of its signal? Famous among American radio professionals? Maybe, although those working in R&B, talk, country or ethnic formats probably were only marginally aware of it. American radio geeks? Perhaps some who happened to also be fans of non-mainstream rock, but if they couldn't hear the station itself, why would they be fans of it? The rest of the world? How about no?
It was a marketing phrase...that's all. Like World Famous Ray's Pizza.
I gathered that from b-turner's response. We have a cheeseburger place in these parts that calls itself World Famous Ted's -- same deal, although it does have some regional renown. Years ago, a friend of the restaurant's owner went on a world tour -- Europe, Asia, Australia -- and sent back photos of himself wearing a Ted's jacket in front of well-known locations. So you had the restaurant's name at the Great Wall, overlooking the Sydney Opera House, across from Parliament, at the base of the Eiffel Tower. The photos were displayed at the restaurant with a framed collage with the title "World Famous Ted's," which, I guess, it had become, at least to a greater extent than KROQ!
At one point KROQ played a lot of imports and broke UK bands in the US, so in that sense, to international musicians and those associated with them, KROQ did have some degree of "world fame." Not terribly relevant in the internet age, but made sense at the time.
I wasn't a radio professional and knew about KROQ in the early 1980's. It was mentioned in the music press. I think one of the DJs of the time, Rodney Bingenheimer, might have also had a national show -- not so sure, but seem to remember something like that on the local wave FM station. I used to read Creem, RollingStone, Trouser Press, or any other of the myriads of music mags that were a staple for rock aficionados back in the day, and I'm certain he (and KROQ) was mentioned, and or pictured, from time to time in any one of them.
But "world famous" sounds so much better than "known in some places where people follow alternative rock closely".
The second positioner just does not have that radio zing to it...
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