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What is up with indie 1031???

hamNcheese said:
I live about 3000 miles east of the 5 and can still hear Indie. They have this new thing called the world wide intraweb. or as the cool kids say the http//:www
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The problem is that there is no way to monetize that...

Listening out of the local market does not add to the local market's ratings.

Listening to any major market stream is not added to the "on air" signal's ratings, as they are not counted as a simulcast.

Indie's stream does not show in the local ratings. KROQ's does.
 
DavidEduardo said:
hamNcheese said:
I live about 3000 miles east of the 5 and can still hear Indie. They have this new thing called the world wide intraweb. or as the cool kids say the http//:www
Click to expand...

The problem is that there is no way to monetize that...

Listening out of the local market does not add to the local market's ratings.

Listening to any major market stream is not added to the "on air" signal's ratings, as they are not counted as a simulcast.

Indie's stream does not show in the local ratings. KROQ's does.
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yea but Indie has been working in Bizarro world for 5 years now. Logic does not apply.

PLEASE dont give me the line about how its doomed soon because of points a, b, and c...PLEASE!! IM FREAKING BEGGING YOU NOT TOO.

My only point was that you can hear it, its still there and thats that. Apparently they have been making enuff to keep it alive for this long.
 
hamNcheese said:
My only point was that you can hear it, its still there and thats that. Apparently they have been making enuff to keep it alive for this long.
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How do you know they are making money? Many groups have stations that do not make money, but that, today, they can not sell for anywhere near what they paid for. So, rather than taking a huge loss on a sale, they take a smaller loss on annual operations until such time that a sale would not be so negative.

It happens... I owned a station for 5 years that never made any money at all. I was in love with the format and did not want to change it.

And even if they were making some money in the past, they lost their JSA, as well as a pretty good manager.
 
DavidEduardo said:
hamNcheese said:
My only point was that you can hear it, its still there and thats that. Apparently they have been making enuff to keep it alive for this long.
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How do you know they are making money? Many groups have stations that do not make money, but that, today, they can not sell for anywhere near what they paid for. So, rather than taking a huge loss on a sale, they take a smaller loss on annual operations until such time that a sale would not be so negative.

It happens... I owned a station for 5 years that never made any money at all. I was in love with the format and did not want to change it.

And even if they were making some money in the past, they lost their JSA, as well as a pretty good manager.
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you couldnt just let it go could ya!
;)
 
hamNcheese said:
you couldnt just let it go could ya!
;)
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Not as long as you continue to post unrealistic suppositions about a market you are unfamiliar with.
 
David, correct me if I'm wrong. Indie 103.1 bills around 8 million a year which is about 6 million a year more then any other format ever billed on that station.
 
nyc101 said:
David, correct me if I'm wrong. Indie 103.1 bills around 8 million a year which is about 6 million a year more then any other format ever billed on that station.
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That is incorrect.
 
nyc101 said:
David, correct me if I'm wrong. Indie 103.1 bills around 8 million a year which is about 6 million a year more then any other format ever billed on that station.
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No, that is a couple of million more, but with inflation and costs factored in, it may actually be less. And this year, without the JSA now, it is not going to be anywhere near the amount it did in 07 and 08. Add in that the market is off maybe 10% to 11% and it is going to be bad for them.
 
Doctah said:
wasn't the KDLD JSA dropped several years ago?
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Yeah, the one with Clear. They had a sales agreement with 93.5 that produced almost all the increases in 06/07.
 
hamNcheese said:
DavidEduardo said:
hamNcheese said:
you couldnt just let it go could ya!
;)
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Not as long as you continue to post unrealistic suppositions about a market you are unfamiliar with.
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I just voiced a liking of the indie format.

as for knowledge of the market?

::)
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To Eduardo, any station that doesn't make money (preferably boatloads) is a failure. Period.

He is unable to evaluate things based on their artistic merit.

The idea that other people may not share his greedy, materialistic views really bothers him.

He has zero sympathy for anybody who has a passion for music or a great station.

He believes in pandering to the lowest common denominator in order to make a buck.

He would broadcast tapes of whales farting if he thought it would get a good rating in a good demo.


This is why he hates Indie and seems to openly wish for its demise, and enjoys mocking those who love it.
 
scooty430 said:
He would broadcast tapes of whales farting if he thought it would get a good rating in a good demo.
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STOP IT, you are killing me !!!! ;D ;D ;D ;D

Indie is great, hard to believe they're still around
 
DaveEduardo said:
...I owned a station for 5 years that never made any money at all. I was in love with the format and did not want to change it.
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Stop it right now!

Well, this should disprove the posters that claim you're a heartless SOB driven only by research. The things we learn about people here. ;)
 
scooty430 said:
To Eduardo, any station that doesn't make money (preferably boatloads) is a failure. Period.
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Correct. No commercial station can continue for long to lose money, as that is what allows the staiton's format to continue.

He is unable to evaluate things based on their artistic merit.
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Sure I am, an I have one it. I owned an FM that lost music for years, because I liked it and it served a small group of listeners. But my cluster in that market had 8 other stations, all of which made good profits, so I could, like a patron of the arts, sustain the station. That selom happents.

The idea that other people may not share his greedy, materialistic views really bothers him.
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Every business owner, 401-k participant, mutual fund or pension particpant, buyer of insurance, hopes the investment all of these and more represent will produce a profit. That is the system we are part of.

He has zero sympathy for anybody who has a passion for music or a great station.
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I have a passion for a great deal of music. It's just not the music you like, and that is the whole lession of this thread: no single kind of music is liked by anything approaching a majority. So there is no radio station that can cater to a large percentage of people in a market.

He believes in pandering to the lowest common denominator in order to make a buck.
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As an industry, we look for the largest vulnerable audience segment to serve. We do not look for the smallest one.

He would broadcast tapes of whales farting if he thought it would get a good rating in a good demo.
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Were that to become popular, someone would find this out and program it on a station to serve the large group of people who liked it. Same goes for music genres of any kind. Wider, deeper and more listeners beets narrow and esoteric and limited every day.


This is why he hates Indie and seems to openly wish for its demise, and enjoys mocking those who love it.
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Wrong. I hope it goes on forever, but logic, the economy and the state of Indies ratings indicate that this is not possible.
 
Doesnt Indie have a weekend whale farting show?? I believe so.
 
scooty430 said:
To Eduardo, any station that doesn't make money (preferably boatloads) is a failure. Period.

He is unable to evaluate things based on their artistic merit.

The idea that other people may not share his greedy, materialistic views really bothers him.

He has zero sympathy for anybody who has a passion for music or a great station.

He believes in pandering to the lowest common denominator in order to make a buck.
Click to expand...


In all fairness to Eduardo, most people who run commercial FM stations want very much to be profitable...it's the American way.

He's already stated that he is a fan of a different genre of music, so naturally he is not going to be a fan of Indie.

Re: people who don't share a materialistic view. Actually, MOST of the people I know are materialistic. That's a bad thing? Nope, we all want houses, cars, nice clothing and food to eat. I don't think wanting good things in life is wrong. So often we are trained and brainwashed into thinking that wanting to be rich is a bad thing. A book you MUST read is a book called "RICH DAD POOR DAD" by Robert T Kiyosaki. It talks about how people who grow up poor continue to be poor because they are trained and brainwashed NOT to want to be rich. When he was a kid, he asked the rich dad of a friend to teach him to be rich and found out that they really DO teach their kids differently than poor dads. Kids who have rich dads are trained to think rich. It's a fascinating read and makes you realize that you get brainwashed into thinking "money is the root of all evil." Earth to you = money IS what CONTROLS everything in our society! LIke it or not, money is something we all have to deal with, esp if you have to deal with the lack thereof. Right now, unemployment in LA is almost NINE percent. That is the nastiest number I have ever seen. That means there are a great quantity of people starving out there.

Whether Eduardo has sympathy or not for people in general is a fallacy in itself and bears no meaning to the conversation. He does try to express his opinion and in doing so may enlighten those who don't have the kind of broadcasting experience/background that he does. I find that very sympathetic as he is trying to make sure people don't wallow in ignorance.

And regarding pandering to the lowest common denominator, REALITY CHECK. Unfortunately, sometimes in order to make the numbers, one does have to let quality slip down to that common denominator. Many many people slip to that level in order to make ratings. I listen to KISS and that's all I can think of, but hell, you can't argue with those ratings!
 
BACKnUSSR said:
Doesnt Indie have a weekend whale farting show?? I believe so.
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Jonsey has played whale sounds at times as background while he is talking...one day he commented "I think that one just farted".
 
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