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What now for 103.9?

IIRC, though Cumulus has built a site for WFAS in the Bronx, they have never officially stated they will be moving WFAS to it. While it is certainly possible the move will take place in the near future, it also seems possible Cumulus reconsidered, and decided to leave WFAS in Westchester County.
Wouldn't it be weird to hire a PD with a background in A/C music just before changing the station to alternative rock?
 
Barry said:
Wouldn't it be weird to hire a PD with a background in A/C music just before changing the station to alternative rock?
Click to expand...

Why not ask the hires of FM News (literally) 1-2 weeks before they all were sacked last year...
Unfortunately, it's what can you do for me today, so sadly no it wouldn't be weird at all. I'm sure the investment of 1 for a need today is a fraction of the cost of years of a buildout and future earnings potential.
Regardless of the format rumors and calls I always figured WFAS wouldn't survive in it's current form when it moved.
 
BTW, the construction permit for the 103.9 Bronx, NY signal doesn't expire until July 27, 2014. So there's plenty of time before a move has to be made.

When listening to WVIP 93.5, usually near top-of-hour they mention that they are now reaching 4 million more potential listeners from their new transmitter location (same as the projected WFAS-FM). They then ask for advertisers to inquire along with anyone who'd like to buy time for one of their brokered slots. I have heard ads with phone numbers in Bronx, Brooklyn + Queens, even before the transmitter move from Yonkers to the Bronx. So while Westchester based, WVIP also branches out into the Caribbean neighborhoods in the boroughs.
 
who cares about call letters anymore? It's PPM time, folks. You can "call" you station anything you want on the air. You could keep the WFAS-FM call letters and call the thing WRXP. Doesnt matter.

Years ago, even before PPM, WWMX in Baltimore called itself "W-M-I-X" on the air. They just buried the call letters between 2 spots at :50 past the hour.
 
Re: WRXP to 103.9?

Jeffrey said:
What a waste. 103.9 isn't a New York City station.
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First "wasted frequency" in the area since the former WFME, eh, Jeffrey?
 
Anyone notice that 103.9 doesn't have RDS....They did for awhile but it's been off for quite some time...Surprised since pretty much every commercial station uses it these days.
 
One thing I noticed is the pirate on 103.9 in Newark has been off the air for at least a week now. Now I can actually listen to WFAS.
 
XCountry285 said:
any updates on this?
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XC, you're not going to see some updates on this for likely some time (weeks, month or two at least maybe) as Cumulus locally is focused on Nash-FM at this point. They still have a year and a half or so on their CP to move, and WFAS is serving it's purpose currently...they aren't exactly (and don't need to be) in a hurry. If what is rumored is what's ultimately planned, I'm sure they would like the dust to settle a bit since they just bastardized the WRXP calls anyway.
 
on the flip side the calls are still on peoples minds, so perhaps they would be well served to save them sooner then later.
 
It appears that WFAS-FM changed their voice guy again and at the top of hour ID they now say "playing music for Westchester, Rockland, and The Bronx". Also for the past month or so they have been calling themselves "FAS-FM" dropping the W from the name....The music pretty much remains the same and still no RDS.
 
Why does speculation about 103.9/WRXP/alt-rock always seem to ignore the presence of adult-alternative WXPK, which covers almost the same area (with a slightly better signal, I'd say)?

Granted Cumulus could go with a harder-edged rock mix, but there would be some competitive overlap.
 
The music mix on an AAA station such as WXPK sounds very different from what is played on an alternative rock outlet, such as Cumulus' WRRV.
Perhaps Cumulus will switch WFAS to alternative or some form of modern rock once Nash FM and the national Nash Country brand is established. That project may be using much of Cumulus' programming resources at this time.
 
GSP163 said:
It appears that WFAS-FM changed their voice guy again and at the top of hour ID they now say "playing music for Westchester, Rockland, and The Bronx". Also for the past month or so they have been calling themselves "FAS-FM" dropping the W from the name....The music pretty much remains the same and still no RDS.
Click to expand...


So it seems like they don't change things anytime soon...
 
DanM said:
Why does speculation about 103.9/WRXP/alt-rock always seem to ignore the presence of adult-alternative WXPK, which covers almost the same area (with a slightly better signal, I'd say)?

Granted Cumulus could go with a harder-edged rock mix, but there would be some competitive overlap.
Click to expand...

I'm assuming you mean currently? Because 107.1 is a pretty awful signal filled with close neighbors and pirates; one of the primary reasons it's struggled over the years. That part is a shame because the Peak is solid station on its own. However AAA does not mean direct competition since you have maybe 25% crossover? You also can't look at it that way - it's about positioning. When the move-in occurs Cumulus will, regardless of size or proximity, take advantage of it being a NYC station vs a suburb station like HUD, XPK and where FAS currently is.

Barry said:
The music mix on an AAA station such as WXPK sounds very different from what is played on an alternative rock outlet, such as Cumulus' WRRV.
Perhaps Cumulus will switch WFAS to alternative or some form of modern rock once Nash FM and the national Nash Country brand is established. That project may be using much of Cumulus' programming resources at this time.
Click to expand...

As usual Barry gets it. Cumulus is in no need to hurry, yet.
 
The 103.9 pirate in Newark has been off the air for at least a month now, so 103.9 is actually listenable in northern NJ (Essex county area).
 
Yes I was able to get WFAS-FM listenable down the NJ Turnpike till about Woodbridge before it filled with static.....South of there and WPPZ (Jenkintown) slowly starts to take over which has a suprising far reach for a Class A.
 
Yes, here from Southern Brooklyn, there is no pirate on 103.9 and you can recieve WFAS ok, with static, and an overlap with two stations. I know there is a classic rock station on 103.9 in LI (forgot the calls), and I am guessing WPPZ is the other. I remeber one day last year when the 97.5 pirate was off on a Saturday, and I recieved WPEN FM in stereo with no static. My SONY is a regular SONY Home System with a regular antenna, so I am guessing that the SONY itself is powerful. Neverthless, 103.9 is an OK signal, about the same as 107.1. I get The Breeze well, but the Peak comes in at times.
 
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