WHAT TO DO WITH KZON

[davideduardo]

Re: Dead formats

>
> That said, there are plenty of dead or nearly dead niche
> formats (I'm thinking Jammin' Oldies and FM Talk) that were
> supposed to sweep the nation much like "alternative"
> eventually did.

Jammin' oldies was developed for assimilated 25-44 Hispanic females. Even in LA, they made the mistake of broadening it and making it to white... yet in San Antonio, done correctly, it is 25-54 champ. The problem was trying to make the format something it was never intended to be.

 

[davideduardo]

Re: STOP SCREAMING

> CHILL SHOULD BE RIGHT UP THERE WITH KYOT AND WOULD SHARE THE
> SAME LISTENERS.

All caps is considered rude and the equivalent of yelling at people. Please stop.

 

[davideduardo]

Re: size does not matter... population does.

>
> > DON'T FORGET..
>
> PHOENIX IS THE FIFTH LARGEST CITY IN THE US AND..

It is the 15th market, not the 5th. Advertisers do not care about cities and suburbs and boundries. They look at market population.

You are, in other words, forgetting about Scottsdale, Chandler, tempe, Mesa, Peoria, Glendale, Cave Creek, etc., etc., etc.

 

[davideduardo]

Re: Definition of Metro for PHOENIX

>
> 10 YEARS !!
>
> I THINK IT'S TIME FOR ANOTHER OMB REVIEW TO RE-DEFINE OUR
> MARKET SIZE; WITH CITIES LIKE SURPRISE BEING THE FASTEST
> GROWING IN THE NATION AND ALL.

When necessary, Arbitron uses the annual Census updates (projections) to change market ranks based on large population changes. They just did this for the Fall book, with a couple of markets making big moves, like Las Vegas up 5 or 5 positions. Phoenix is 15th. Comparable markets, like Puerto Rico (14th) and San Diego (13th) grow also.
>
> THANKS FOR THE IN-DEPTH ANSWER MR C
>

 

[CHILL]

Re: STOP SCREAMING

> > CHILL SHOULD BE RIGHT UP THERE WITH KYOT AND WOULD SHARE
> THE
> > SAME LISTENERS.
>
> All caps is considered rude and the equivalent of yelling at
> people. Please stop.
>



if i start typing all lowercase, will i be asked to speak up ?

 

[mr_carlson]

Speaking of a good argument

> > CHILL SHOULD BE RIGHT UP THERE WITH KYOT AND WOULD SHARE
> THE
> > SAME LISTENERS.
>
> All caps is considered rude and the equivalent of yelling at
> people. Please stop.

Welcome back David

 

[davideduardo]

Re: STOP SCREAMING

> > > CHILL SHOULD BE RIGHT UP THERE WITH KYOT AND WOULD SHARE
>
> > THE
> > > SAME LISTENERS.
> >
> > All caps is considered rude and the equivalent of yelling
> at
> > people. Please stop.
> >
>
>
>
> if i start typing all lowercase, will i be asked to speak up
> ?

Yes, definitely. Or you will be confused with e.e.cummings.