AQH said:Grindlfan said:OK, I was referring to my own personal experience participating in one of the public survey/focus groups a few years ago held by a research company based out of the east side. This sampling of people was a joke, and in talking with the other participants they were not taking the survey seriously at all. It was only a way for them to collect $75 and eat some free food. I am sure this is only one ingredient in the recipe for screwing up the programming at a radio station, but the sooner you guys and gals stop paying those idiotic consultants and research groups to tell you what to play the better it will be for all of us. Or just stop playing music altogether and follow the example of TV and air paid infomercials incessantly. What you are doing now isn't much better than that anyway and is almost as painful.
And there you have it folks, this is the basis of why consultants and research (which by the way are two separate things entirely) are bad for radio.
Attending a focus group and the polling of some friends in Skagit County. THOSE are the two reference sources as to how some people on this board know exactly what's going on in radio today.
And people like you are the reason radio is losing listeners to ipods and satellites!