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What's Next for WNEW?
- Thread starter disney fanatic
- Start date
That site was built with FrontPage...come on.
If CBS wants to possibly please the disenfranchised oldies listener - and at the same time - pull some 35-54 adults - they could put on Classic Hits... Maybe you call it "102-7 The River ... New York's Classic Hits"
Core artists like Fleetwood Mac, Doobie Brothers, Billy Joel, Elton John... Mostly 70's with some 60's...
Core artists like Fleetwood Mac, Doobie Brothers, Billy Joel, Elton John... Mostly 70's with some 60's...
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ciao99
Guest
Wasn't 'Blink' an attempt at AC on this frequency? Not gonna work. And the only people suggesting country for this station MUST be from out of town.
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ciao99
Guest
So then what was Blink? Hot AC? Or a glorified WPLJ?
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TowerBuzz
Guest
neo11 said:
formatically it was not a traditional AC but that was the audience they were trying to grab and they actually reported AC in R &R if memory serves.
Or if there is a rumor that WNEW should change its call letters, what can it be? :
Why would it be so absurd to switch WNEW to Country? It actually makes quite a bit of sense if you think about the NYC cluster that CBS Radio has. Free FM caters to males 18-35, Jack FM caters to the older male, the AM's all lean towards males as well, so with Country you still hold on to your more affluent, educated male, plus pick up a nice chunk of the soccer mom crowd. Nobody will ever take them on as a competitor, and more than likely the station would indeed pick some listeners up from WPLJ and Lite FM. You can argue Country does not play well in NYC, and that might be true, but it does exceptionally well in the NY/NJ/Connecticut/PA suburbs, and that is who you would sell this to and aim it at. If done right and made to sound like a Top 40 or Hot AC station this could be huge. I'd not rule it out to be frank. What does CBS really have to lose? They have tried and failed with all the other incarnations of this frequency. For you naysayers it seems that country does quite well in Boston, Providence, Hartford, Albany, Philadelphia, Allentown, Atlantic City, Ocean County NJ, Baltimore...no need to prove the point anymore.
WNEW would have nothing to lose. Country could be the answer. It may not be killer in the ratings, but it could do respectably well.
My guess is either Alternative (WBAB is active rock) or country. KROCK had a big audience when Stern was on, and former KROCK listeners are probably sick and tired of just an Internet stream and part-time rock on WFNY. Country can work only if its advertised to the other boroughs and tristate suburbs. And there are country music fans in NYC, somewhere, and CBS might want to cater to them as well. And oldies will probably NOT happen because of the fact why CBS-FM was flipped to Jack in the first place, the catering demographics CBS-FM had didn't work for them or their advertisers and the fact that the fans who want this on the air will be saying "It's just not the same, " after it flips. Even with this, I bet some CBS-FM fans have some hope right now that 102.7 flips to their format, not that I'm one of them. However, they might have to spend money to buy an HD Radio reciever or subscribe to Sirius in order to get their CBS-FM or something like it, it will probably take a miracle for CBS-FM to return. But, we'll see what happens. It's either Country or Alternative. I can't think of any other format to flip to, other than putting an AMer on the FM dial, which I doubt could work. 102.7 hasn't worked very well with any other format, from Hot Talk to now Mix so lets hope that CBS has thought of a plan to help this frequency get better ratings than with its other incarnations. I'm suprised it didn't change after it flipped from Hot Talk with the whole "Sex for Sam" incident which should have made CBS change the calls if they wanted to move the station in an entirely new direction.
WBAB is active rock? Sounds more like a classic rocker with some new cuts thrown in, by very established artists.
K-Rock had a big audience when Stern was on, but much of that audience tuned out outside of Stern's program. I still do think a rock station, programmed correctly, would work well (would probably do better than any of their current FM's even if it would remain in the middle of the pack overall).
There is absolutely no way oldies will happen.
As for country, it just won't fly, even if the audience is there (which I feel it isn't). NYC sticks get ad agency sales, and no ad agency in this town would want to touch a country station. That's the reality of the business.
Besides, if country is so viable in the suburbs, why did the Y-107 simulcast fail? All four sticks were out in the suburbs. Between the two in NJ, and Westchester and Eastern LI, the suburbs and even parts of the five boroughs were covered well, but the format and quadcast failed.
I still think a "Lite" format to compete with Lite FM is very likely for 102.7.
K-Rock had a big audience when Stern was on, but much of that audience tuned out outside of Stern's program. I still do think a rock station, programmed correctly, would work well (would probably do better than any of their current FM's even if it would remain in the middle of the pack overall).
There is absolutely no way oldies will happen.
As for country, it just won't fly, even if the audience is there (which I feel it isn't). NYC sticks get ad agency sales, and no ad agency in this town would want to touch a country station. That's the reality of the business.
Besides, if country is so viable in the suburbs, why did the Y-107 simulcast fail? All four sticks were out in the suburbs. Between the two in NJ, and Westchester and Eastern LI, the suburbs and even parts of the five boroughs were covered well, but the format and quadcast failed.
I still think a "Lite" format to compete with Lite FM is very likely for 102.7.
I would go "lighter than Lite" with the air personalities WLTW cut out of the budget. However CBS doesn't usually make the best format change decisions. At least they are finally trying to do something about having the lowest rated FM stations in NY.
This will be good for WKTU, they hung in there and will now get rewarded for it.
This will be good for WKTU, they hung in there and will now get rewarded for it.
There's a small chance the station will go Current Dance rather than its current format of Dance Classics.
Most likely it will either be some form of Rock (due to 102.7's heritage as a Rocker), some form of A/C, or some form of Spanish. It won't be Country, and it won't be a lighter than lite format.
If anything, it could launch as a true Rhythmic A/C calling itself Movin, and thus going head to head with KTU as a mix of both Dance Classics, and current Rhythmic hits. Don't believe me? look at the situation in L.A. between 104.3 K-Big and Movin 93.9. This is also the easiest transition for 102.7' to keep its current Mix audience.
Finally, there's a chance 102.7 will become a DIRECT competitor of Lite, as a Mainstream A/C.
Most likely it will either be some form of Rock (due to 102.7's heritage as a Rocker), some form of A/C, or some form of Spanish. It won't be Country, and it won't be a lighter than lite format.
If anything, it could launch as a true Rhythmic A/C calling itself Movin, and thus going head to head with KTU as a mix of both Dance Classics, and current Rhythmic hits. Don't believe me? look at the situation in L.A. between 104.3 K-Big and Movin 93.9. This is also the easiest transition for 102.7' to keep its current Mix audience.
Finally, there's a chance 102.7 will become a DIRECT competitor of Lite, as a Mainstream A/C.
If I recall correctly the 107.1 "quadcast" did very well. It met it's demise because the company that owned it went bankrupt as a whole. Spanish was a cheap format to program while they shopped the signals around to seperate buyers. Taking "Lite FM" on makes no sense in the grand concept of this cluster. It is a male oriented cluster, and to be honest the current female leaning format has not worked. Movin would be a bad format to transition to, and last I read the format actually is doing worse in LA than it's country predecessor. Country offers the best of every world to CBS, men, women, older men, older women, soccer moms. It is culturally acceptable to listen to country music in NY, so there is no doubt it would do better than anything else they could throw on that signal. It won't be Rock, you have Jack FM for that. Taking on Lite would cost tons of capital that won't yield incredible results. You can't take that station on even at it's most horrible sounding. You have to remember that the "crown jewel" in this cluster is 92.3 Free FM, which is why you have Jack. The safest, most intelligent business decision would be Country. Let's not forget that Kim Ashley was on the old Y-103.5 and perhaps even Y-107. She can also be heard on the Sirius Country Channels as well. Randy Davis mornings, Kim Ashley mid days, you might have the beginning of something quite good.
The 107.1 quadcast did not do "very well", and the only station that made money for that now bankrupt company is Energy 92.5 & 7 in Chicago (a Dance station).
Taking on Lite's lucative demos and revenue makes much more $en$e than doing Country, which bills terribly in NYC. I have no idea where you come up with this "safest most intelligent business decision", and I'm especially baffled as to where you come up with the notion that a lot of females in metro NYC listen to Country ??? ???
It's not a male oriented cluster as Jack FM is not a male oriented format, nor is the current Mix 102.7.
Jack FM is NOT a Rock station, but rather a Rock/Pop leaning AC hits station. Rock radio, whether Modern, Active, or Mainstream Rock sounds very different.
As for Movin, you might want to wait a couple more books to see how Rick Dees really does in morning drive. Rival 104.3 K-Big is doing better than ever from what I understand, so 102.7 might not want KTU to enjoy the same type of success.
Taking on Lite's lucative demos and revenue makes much more $en$e than doing Country, which bills terribly in NYC. I have no idea where you come up with this "safest most intelligent business decision", and I'm especially baffled as to where you come up with the notion that a lot of females in metro NYC listen to Country ??? ???
It's not a male oriented cluster as Jack FM is not a male oriented format, nor is the current Mix 102.7.
Jack FM is NOT a Rock station, but rather a Rock/Pop leaning AC hits station. Rock radio, whether Modern, Active, or Mainstream Rock sounds very different.
As for Movin, you might want to wait a couple more books to see how Rick Dees really does in morning drive. Rival 104.3 K-Big is doing better than ever from what I understand, so 102.7 might not want KTU to enjoy the same type of success.
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content
Guest
Whenever I hear the argument regarding New York not being able support a Contemporary rock station, the argument always goes back to NY's ethnic population. Yet, if I understand correctly, Los Angeles has a higher minority population and KROQ performs quite well. This leads me to believe that a properly executed 18-34 rock/alternative format should be viable in NYC.
What am I missing?
What am I missing?
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