Apparently Content we are missing the point...lol. In my thought on switching to Country we should apparently look at old billing numbers for a station that has been gone for many years. The last incarnation of country in NYC didn't bill well some here say. Your thought on Alternative Rock is a valid one as well, yet they will say that because K-Rock was not executed properly that type of station will never come back. It's easier I guess to fight over the crumbs left over from an already eaten pie than to have a piece of the pie that is all yours and will always be yours. Lighter than Lite would flop in a major way, losing CBS even more than it already has. I hear you Content, Alternative Rock makes sense for WNEW, but if it is not that than why not country? Maybe Citadel will follow our lead when they take over WPLJ....then CBS will have missed the boat again.
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What's Next for WNEW?
- Thread starter disney fanatic
- Start date
I think Modern Rock might work, but what you might be missing is...the history of 92.7 FM out of Long Island. WLIR was one of the first Modern Rock stations in the country, yet it never attained the kind of ratings 106.7 K-Rock got in the early to mid 80s, or KROQ's huge showing since the mid 90s. In the 90s 92.7 was known as WDRE, and in the mid 90s faced some competition from Z-100 and then 92.3 K-Rock. Still, its ratings in the Nassau-Suffolk book should have been higher. It was even networked to other cities.
Since Long Island is NYC's version of Orange County in California (where K-Rock does exceptionally well), and since a local Modern Rocker has never done as well as expected in Nassau-Suffolk, NYC stations might be reluctant to launch a full blown/true-blue Modern Rock station on a metro-wide signal.
Since Long Island is NYC's version of Orange County in California (where K-Rock does exceptionally well), and since a local Modern Rocker has never done as well as expected in Nassau-Suffolk, NYC stations might be reluctant to launch a full blown/true-blue Modern Rock station on a metro-wide signal.
UncleBozzle said:
here we go again....making comparisons with cities with complete different demographics to NYC.
...so you're saying even though country has been tried many times in this market and failed they should do it yet again...?
Finally on my last point I will quoted poster "Ciao" who said:
"And the only people suggesting country for this station MUST be from out of town."
C
content
Guest
Thanks for your thoughts. I certainly understand a reluctance to launch a format which has a history of less than stellar ratings. However, the strategic approach and execution of these stations has frequently come into question.
So, if we can set aside specific 'format' definitions for a moment, it seems to me that NY does not have a format for 18-34 rock/alternative minded persons. Not sure exactly what the formatic boundries would be, but I have to believe the market has enough of this demo to be viable.
So, if we can set aside specific 'format' definitions for a moment, it seems to me that NY does not have a format for 18-34 rock/alternative minded persons. Not sure exactly what the formatic boundries would be, but I have to believe the market has enough of this demo to be viable.
L.A. has a higher population of "Hispanics" ( of which at least 80 percent are of Mexican origin, and I think the rest are mainly from other parts of Central America like Nicaragua and Honduras, as well as South America), and a higher population of Asians (especially Japanese, Fillipino, and Korean, but also Chinese, Indian, and Vietnamese).
I agree that a Modern Rocker can work if executed properly. The thing is, "executed properly" doesn't seem to be something CBS Radio is all that good at these days when you look at their "stellar" ratings success wih Free FM, Jack, and Mix :-\
I agree that a Modern Rocker can work if executed properly. The thing is, "executed properly" doesn't seem to be something CBS Radio is all that good at these days when you look at their "stellar" ratings success wih Free FM, Jack, and Mix :-\
CHRles said:
The largest Asian population in LA is Korean, followed by Chinese, Thai, Vietnamese, Indian, Filipino, Cambodian and Japanese.
The LA Hispanic population is 92% Mexican and Mexican American. It is 4% Salvadoran, and Honduran and Guatemalan are about 2%. There are hardly any Nicaraguans in LA, and the total from all other countries outside of Mexico, El Salvador and Honduras is about 2% in total.
The real difference is that the percentage of Spoanish dominant in LA is much higher than NY, where the Puerto Rican migration stopped in the late 60's and the second and third generation Newyoricans don't speak much or any Spanish.
[/quote]I agree that a Modern Rocker can work if executed properly. The thing is, "executed properly" doesn't seem to be something CBS Radio is all that good at these days when you look at their "stellar" ratings success wih Free FM, Jack, and Mix :-\
[/quote]
Yet the most successful modern rock / alternative rock station in the world, KROQ, is a CBS property.
I've always wondered why New York is not a very good Rock town.
As legendary as WNEW was, their numbers were never close to L.A.'s KMET or KROQ. WPLJ did ok, but again never as good as the L.A. or Chicago rock stations.
As legendary as WNEW was, their numbers were never close to L.A.'s KMET or KROQ. WPLJ did ok, but again never as good as the L.A. or Chicago rock stations.
I have lived in los angeles up until recently and i can tell you i would love to see(at 102.7) a alt station like www.indie1031.com in new york the station was written up in rolling stone last year as one of the top 5 alt stations in the country. It is an awesome station and it is owned by entravisions a hispanic broadcasting(go figure) company but if not a true alt station like that then one like 91x in sandiego a former clear channel station a another well programmed alt station.Kroq has something specail to it and they play very little active rock.You never here stained or nickelback once in a while metallica.It doesn't get good numbers but it does get good press and its signal is not very good.Why not try do it right and you never know!!!
hotpatrick2004 said:
KROQ is basically a CHR of alternative. Never hear Staind or Nickelback? Maybe not now, since they're no longer "cool" or "hip" to play but both Staind and Nickelback have played the station's Acoustic Christmas' and Weenie Roasts. Indie 103.1 probably only works in L.A. since most people there need to feel enlightened and have mass-media outlets feed them the "hippest" music (the station is also Clear-Channel owned).
New York would probably benefit from either a true Active Rocker or an alternative station that doesn't service frrat boys but one that balances the current crop of emo/punk acts like My Chemical Romance, AFI and Fall Out Boy with psuedo-indie acts like Muse, Death Cab and The Shins. Doubt it'll happen though...
C
content
Guest
From my perception of New York's music sensibilities, I would think that a "Rock" leaning Alternative, which serves a mainstream 18-34 rock audience broadly and serves the hits of each Alt Rock genre would have the best opportunity to succeed.
While Industry insiders appreciate station's like Indie, their music position is to far to the left of mainstream to attract a large audience. In LA, it works as a disadvantage signal serving as an alternative to KROQ in the zips where that programming would have most appeal.
While Industry insiders appreciate station's like Indie, their music position is to far to the left of mainstream to attract a large audience. In LA, it works as a disadvantage signal serving as an alternative to KROQ in the zips where that programming would have most appeal.
C
content
Guest
Yes, K-Rock could be called a rock-leaning alternative, or they could be called active rock depending on your definition. However, because they (sort of) fit the description, does not mean the format was balanced and executed as well as it could have been.
content said:
They were active rock from late 98-early 01 (still reported as alternative) They would play "retro rock" and then ocassionaly slide in Beastie Boys, Beck, Mighty Mighty Bosstones. Towards the end of their alternative years, I actually started enjoying them more. They would play My Chemical Romance, Garbage, Yeah Yeah Yeahs, Morrisey, and those flashback weekends with 90's and 80's music were great.
Indie 1031 in los angeles is owned operated and sold by entravision when they first went on the air 3 years ago this month clear channel did handle all the advertising but i forget why but clear channel had to stop and now entravision sells the station also.Funny thing i believe the only reason it flipped to indie was because 103.1 use to be a dance station more techno dance calling itself the party station well it was hurting there beloved kiss fm at 102.7 before kiis went more rhythmic. At least that is what people believe why it flipped.Nothing on that frequency seems to get good numbers i am just thankful indie has survived!!! ;D
p_herring said:
Not only did they sound at their best then, when they got off the frat boy kick, but it was beginning to even create a buzz among younger demos. A rock station like that may never make it to #1 or even Top 10 in NYC, but it would have solid young demos (18-35) looking for an alternative to Z100 or the hip-hop stations.
CHRles said:David, I stand corrected. Are those figures for metro L.A., or just for the city?
And I agree with Marko's last statement there
That's the LA Arbitron MSA: LA and Orange counties.
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