What's Next for WNEW?

[disney fanatic]

Mix 102.7 didn't sound like Mix 97.7. These stations were programmed differently.

And Mix 97.7 does play upbeat songs from Gloria Gaynor, Madonna, etc.

:

I know Kevin, there are two different formats under the "Mix" name. "Mix 102.7" in New York City has rhythmic AC and "Mix 97.7" in the Hudson Valley has hot AC. I hope if WNEW would be happy to go hot AC to compete against WPLJ, it would be their best shot.

 

[ansky212]

It'll be lite ac but an actual traditional lite ac. WLTW is not a lite ac, they image themselves that way but they are actualy a lot hipper and more rythmic than any lite ac. So my guess is WNEW will be an honest to God Dr's office, AC station; Think "Lady in Red" and "we've got tonight", Delialah music.

God, can't wait

:

What you are describing kind of sounds like "Magic 98.3" WMGQ in New Brunswick, NJ.

 

[kevinsealy]

Disney Fanatic:

You think WNEW should go Hot AC against WPLJ.

That would be a bad move. WPLJ is struggling with mediocre ratings. WNEW would fall out of the top 25 if they did so.




Thanks,
Kevin L. Sealy

 

[Brooklyndon]

the obvious hole in the market is modern rock, specifically the panic at the disco/death cab for cutie/shin rock that teanage girls love. Infinity has the early gen-x and late boomer families covered with jack, it has the 18-45 male covered (in theory at least) with Free Fm, that leaves Infinity with a hole in its coverage of 18-45 year old females. Mix was supposed to fill that hole when it was blink, with entertainment news etc, good concept poorly executed. ideally, Infinty would tap the expertise sitting over at MTV or VH1 and extend those brands onto the radio, and rock is hot on MTV and VH1 right now.

 

[JayD]

with all these shmucks trying to figure out what a 45 yr old women wants to listen to.. why not just got some women in there to program the station...lol

 

[radiolover78]

As the other Kevin said, Hot AC on 102.7 wouldn't be a good idea.

Likely format for 102.7: AC
Slim chance: Some form of rock
An even slimmer chance: country

 

[martymix1027]

I KNOW the format has been decided upon....remember for a time yesterday, a Fresh 102.7 logo was on their website...and it's just a matter of when they do it, not if. They let go of almost all the dj's....they would not dump dj's and then wonder what format to go to....this move had to have been planned a while ago....

 

[ansky212]

I saw a post on the NYRMB that the change would be happening on Jan 2. We'll see....

 

[disney fanatic]

Looks like the web address www.fresh1027.com is gone, but it does not say "Fresh New Country 102.7". It's not gonna happen.

 

[neo11]

Disney Fanatic:

You think WNEW should go Hot AC against WPLJ.

That would be a bad move. WPLJ is struggling with mediocre ratings. WNEW would fall out of the top 25 if they did so.

Thanks,
Kevin L. Sealy

Exactly. Plus, besides PLJ, there's another CBS station, Jack FM, which while not a traditional Hot AC, overlaps substantially with the music PLJ plays. Why would CBS Radio cannibalize that already small audience?

 

[Quattermass]

Turn 102.7 into a standards station hmmm...sort of like what STAR 97.5 was like in Phoenix until it went away recently but that idea was a good mix...could do it here...Sinatra, Manilow, Stewart, Kraal....it would be better than that Blink mess

 

[neo11]

Turn 102.7 into a standards station hmmm...sort of like what STAR 97.5 was like in Phoenix until it went away recently but that idea was a good mix...could do it here...Sinatra, Manilow, Stewart, Kraal....it would be better than that Blink mess

Geez, why does anyone think this is even a remote possibility? If oldies as a format has almost no chance of returning to the airwaves, especially by the company that pulled it off the air here in New York, why would they put on an even older skewing format???

 

[UncleBozzle]

Geez:
Maybe they should just turn the station off and broadcast nothing. I mean really every idea hashed out on this board is not "Viable". Alternative-According to folks on this board it will never happen. Country-The only people who support this theory, according to folks on this board, have to be from "out of town" and don't understand the demographics. Oldies- According to these folks "Never, because of CBS-FM's demise. Standards- See CBS-FM. At some point the reality will set in that like it or not one of these formats will be the choice. In a world where radio companies are competing for the same crumbs and sat radio you'll see that the once upon a time "poison pills" will be the format of choice. That is the reality. With narrow minded thoughts and the desire for the same formats over and over the end result is this, a stale dial of the same bland stations. Alternative, Standards, or Country...bet on one of the three. "Modern Rock-The Place Where Rock Lives", "Sunny 102.7", "Star 102.7", "NEW Country 102.7".....that's where the format wheel will go.

 

[moshewx]

Hey UncleBozzle,

Could not agree with you more. You made more sense than a lot of other posts!

 

[LMFAO]

While Uncle Bozzie's got some great points, we all "know" that Alternative, AC, Country etc will all fail.

So, I suggest CBS pioneer canine/feline programming and broadcast only in frequencies within the range of 16000 Hz to 22000 Hz. This strategy will create a mass appeal format, as pets and their owners will all listen to the radio together creating strong results in all of the key demos. Afterall, who doesn't have a kitty cat or a dog? ;D
(This message has been brought to you by Neuticals, the patented revolutionary testicular implant procedure for pets.)

 

[davideduardo]

Oldies- According to these folks "Never, because of CBS-FM's demise. Standards- See CBS-FM. At some point the reality will set in that like it or not one of these formats will be the choice.

This assumes that someone invents a way to make standards listeners become under 65 and most oldies listeners move backwards out of the 55+ demo,

Almost all business in NY is transactional, based on demos and efficiency in delivering them. It is very unlikely that standards will see life on any FM that is not already int he format. Oldies, as "classic hits" has potential, but only if more 70's based... otherwise the demos are unsalable in NY.

 

[neo11]

I'd swear I posted a response earlier but I don't see it. Anyhow, why would a company that took oldies off the air, in a city where ad agencies won't buy older-skewing formats, put an even older format on the air in standards?

Wasn't standards even taken off the air recently in Palm Beach, a community with a high percentage of senior citizens?

Same applies to country...ad agencies won't touch that format and that's what matters in commercial radio, especially in market #1.

 

[Jeffrey]

Geez:
Maybe they should just turn the station off and broadcast nothing. I mean really every idea hashed out on this board is not "Viable". Alternative-According to folks on this board it will never happen. Country-The only people who support this theory, according to folks on this board, have to be from "out of town" and don't understand the demographics. Oldies- According to these folks "Never, because of CBS-FM's demise. Standards- See CBS-FM.

Actually you make a great point. None of the formats above mentioned are viable hence the reason 102.7 has been floundering for years. If any of these formats are what they switch to they will do no better than they are now.
A viable niche urban format might pull in more than a 1.5 and make some money but in the end I wish 102.7 alot of luck...they will need it whatever the format change of New York's jinxed frequency.

 

[UncleBozzle]

I couldn't agree with you more Jeff. If you have to be the cursed signal in NYC and have to resort to a format that is less viable than those of your competitors wouldn't you be better off taking a bit of a chance and play something entirely different than the others? In the current incarnation MIX battles with KTU and to some extent Kiss and Z-100. In the previous format known as Blink it was playing similar music to WPLJ and Z-100. They should finally give it up, show some desire and strength and either pick Country, Alternative Rock, or Standards/MOR. Maybe they will do no better, but maybe they will do alot better. The point is choose a format, execute it well, and plug away with it. No matter what format is picked from the ones that currently create a hole in NYC they would be able to own that niche. I'd rather get a 2.0 in the ratings consistently, knowing I can always count on that listener base, rather than get a 1.5 and fight for my life against other stations.

 

[fang39]

Oldies- According to these folks "Never, because of CBS-FM's demise. Standards- See CBS-FM. At some point the reality will set in that like it or not one of these formats will be the choice.

This assumes that someone invents a way to make standards listeners become under 65 and most oldies listeners move backwards out of the 55+ demo,

Almost all business in NY is transactional, based on demos and efficiency in delivering them. It is very unlikely that standards will see life on any FM that is not already int he format. Oldies, as "classic hits" has potential, but only if more 70's based... otherwise the demos are unsalable in NY.

Mr. Eduardo, could it be you have softened your position about Oldies/Classic Hits performing in this market? If I were on the board at CBS, I would be looking for the head of the consultant(s) who convinced me that dumping a format that produced a consistent 3+ rating for Jack, was a great idea!