I wonder if Shamrock in Reno has a good idea in "martini radio". Sinatra, Martin, Buble, Nora Jones et al. Maybe even Harry Connick Jr.
Reno is a much smaller market and if it works there why not try it here? Sure the demos would be older but with the right sales dept. they just might be able to make money.
KJUL years ago was close to that and had good numbers but because of demos they diluted the format. I guess they didn't know how to sell it.
They might even pickup some younger poeple who are sick and tried of the same "hits" over and over again all across the dial.
Jerry Gordon (still truckin')
