101.1 has been home to a number of decent radio stations over the years - problem is there will never be competitive in the ratings in either of the markets they serve. Signal issues to the west of the Triad and east of the Triangle put the dial position in a no-win ratings position.
That said, however, Bill Whitley has done a nice job combining his cume from both markets and giving his sales people a story to tell. They should do will in revenue, but if you expect them to ever have dominant ratings, forget it.
Frankly, they should turn off the stereo pilot during the talk hours and get a little boost in some of their signal deficient areas or the metro.
That said, however, Bill Whitley has done a nice job combining his cume from both markets and giving his sales people a story to tell. They should do will in revenue, but if you expect them to ever have dominant ratings, forget it.
Frankly, they should turn off the stereo pilot during the talk hours and get a little boost in some of their signal deficient areas or the metro.