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Who will do X-mas this year?
- Thread starter CCAlumni
- Start date
See The Lia Show.Stuart Greenberg said:
Lia is to country what Delilah is to Soft AC. Well...without the scotch.
She used to be on Kix 101.1, then on 99.9...I'm just hoping that a station that streams online picks it up--- and this is where the Curtis stations fall WAAAAAAAAAAAAAY behind (none of them stream). Both Capitol stations stream, not to mention the vast majority of CC stations--- including all the local (Raleigh and Greensboro) ones.Q96 WEQR Fan said:
I'm just hoping that a station that streams online picks it up--- and this is where the Curtis stations fall WAAAAAAAAAAAAAY behind (none of them stream). Both Capitol stations stream, not to mention the vast majority of CC stations--- including all the local (Raleigh and Greensboro) ones.
[/quote]
The Curtis Group concentrates on traditional radio broadcasting and making money. Both of which they do very well.
With the restrictions on what ads can air (union issue), and no benefit from Arbitron, there's no real payoff to streaming, other than a providing a service to out of town or out of reach listeners.
When there's money to be made from streaming, Curtis will be all over it.
[/quote]
The Curtis Group concentrates on traditional radio broadcasting and making money. Both of which they do very well.
With the restrictions on what ads can air (union issue), and no benefit from Arbitron, there's no real payoff to streaming, other than a providing a service to out of town or out of reach listeners.
When there's money to be made from streaming, Curtis will be all over it.
So why does he stream the State Government Radio product? There must be some advantage.
Frankly, I think it would really benefit the AM stations in the Curtis group. They can pick up listeners in buildings they don't have a shot at today.
While it may not help with Arbitron, it will make the local commercials more effective. They have the software to replace national spots with promos, or more local commercials. Would require very little effort.
The would have to cover some of the syndicated programs, but they could re-air the morning news and local shows in those dead periods.
If an internet listener just writes down the calls in a diary, what happens? I know Arbitron asks if it is Internet listening, but my guess is the diary keeper is not that accurate about it. And how will they remember if they were listening on the Internet or on the radio! Believe me, I have looked at enough diaries to know most of them are truly clueless about it.
Not meaning to demean the listener - just a fact of life that the radio ain't the most important thing in their lives! (with the except of a few who lurk here! :~)
Frankly, I think it would really benefit the AM stations in the Curtis group. They can pick up listeners in buildings they don't have a shot at today.
While it may not help with Arbitron, it will make the local commercials more effective. They have the software to replace national spots with promos, or more local commercials. Would require very little effort.
The would have to cover some of the syndicated programs, but they could re-air the morning news and local shows in those dead periods.
If an internet listener just writes down the calls in a diary, what happens? I know Arbitron asks if it is Internet listening, but my guess is the diary keeper is not that accurate about it. And how will they remember if they were listening on the Internet or on the radio! Believe me, I have looked at enough diaries to know most of them are truly clueless about it.
Not meaning to demean the listener - just a fact of life that the radio ain't the most important thing in their lives! (with the except of a few who lurk here! :~)
What about here (whichever station picks it up)? Sunny 93.9 used to start cranking out the Christmas tunes the day after Halloween, for the most part, although one year it sounded like Sunny and WMAG were simulcasting each other playing the same song at the same time. ???alex4490 said:
M
MaskMan
Guest
After looking at today's ratings, I bet WMAG can't wait to put that Christmas music on! ;D
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