Yawn, iPod time, LOL. But seriously, for the stations that are playing nothing but Christmas for a month and a half or so, that's a good chunk of time. Don't they get backlash from the music/record industry as they are failing to play new (hit) product? The stations that don't go all Christmas till close to Christmas eve, or mix regular tunes with Christmas tunes the whole time must be more respected by the record companies. I realize there's new Christmas releases every year (can hardly tell when the same 100 songs from the 40's on are always played), but does that really compete with the amount of new contemporary releases? Don't the stations who play at least some new product have an advantage when the all Christmas stations go back to their regular format, as listeners will be "in the groove" already of the not so Christmas station, grooving to the new hits the others are missing.