Top 10 18-49 isn't good enough. You've gotta be top 5 or better. If you're the 6th most listened to station in a demo, why should an agency buy that station instead of stations 1-5?
I'd also like to note that the comment about radio formerly being about ratings and now being about billing is ignoring the point of ratings: ratings were invented to show listenership to sell more ads. It's been about the money since the 20's.
I'd also like to note that the comment about radio formerly being about ratings and now being about billing is ignoring the point of ratings: ratings were invented to show listenership to sell more ads. It's been about the money since the 20's.