Why Can't CBS-FM Be Like K-Earth 101?

[BACKnUSSR]

Here's another question: how many of you who may have frequented Baskin-Robbins as a child, parent, whatever, perhaps some 31 *ahem* years ago, do so now? And if not, why not?

I'm not offering an answer, because there can be any number of answers--but somewhere there, there's a metaphor for whether, or how, or to whom radio is "attractive" now vs then...

Adma, good point. The reality is there is no "then" in radio...it simply doesn't matter and doesnt impact the listener today. Radio must attract an audience each day, and basically keep reinventing itself to survive. No one watches ABC on Tuesday nights now due to the fact that "Happy Days" used to be on then. And no one listens to radio stations today because of what some stations were doing 20 or 30 years ago. If something worked they can try to "reinvent" it....but nothing is ever as it "used to be". Sorry.

 

[adma]

To speak for myself: as a 70s child, I found visits to Baskin-Robbins to be thrilling. Today, Baskin-Robbins outlets strike me as forlorn pimply-faced-Simpsons-teenager-at-the-counter Mass Market America affairs. Anything from Ben & Jerry's to more-or-less indy purveyors of exotic flavours and ices (and even, these days, the supermarket freezer) have superceded the thrill Baskin-Robbins used to pack versus the limited choices of yore. And I'd probably even think so if I were the same age now that I was then. Yet, in one way or another, Baskin-Robbins persists, and doesn't really "need" me in order to persist. (Though perhaps it should heed my impression of their outlets being "forlorn", etc...)