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Why don't smooth jazz stations just pull their streams instead of flipping?

Those who consistently put out a product consumers enjoy will thrive and attract new patrons who have discriminating taste who can distinguish the good from the bad. We all know what a syndicated Smooth Jazz product controlling the airwaves playing the same garbage in cities throughout the nation has done to the genre. It has burried two of its flagship carriers, and more will fall, you can take that one to the bank.

......

Chris,

Once again, you nailed it. CONSISTENCY is the key. BA....consistently BAD, and killing the format on radio. Consistent and cookie cutter are two different things. The BS on the net is a result of (as Questor said) is the result of monkeys who have the money, time, and enough internet savy to throw up their own toy. This is not to say they do not have any value....just not enough to carry the water of the cause. BA is silly enough to think that drawing in a P2 or a P3 for cume sake (at the expense of the P1) is worth it. Guess what? Smooth Jazz will NEVER consistently hold a top 3 cume spot in most markets 12+. The kids like LIL WAYNE etc., and they want to hear it ad infinitum until they burn out in 3-5 weeks. In the desired SJ demos, people are more discerning. A fiercely loyal 3-4 share is what you get with the SJ genre in general when you do it right, and you hang around in the top 10-15, but that doesn't cut it when you paid 12 time multiple for the stick. Fortunately, the big boys are in trouble, and they are taking baths on these stations as they sell them. I was told by a good friend with solid business acumen, that a recession is a good thing, because it kills the garbage, trims the fat, and allows the innovative, hard working, and sensible folk to rise to the top. How true!

Soldier
smoothjazz1480.com
 
A couple of points here and there that I've learned in the business and the format. Research, common sense and experience can teach you a few things. (1) Choice kills! Yes it does. Doesn't mean that we don't need choice. It only means that that we will stop in our tracks if there are to many things to decide from. Deciding between A and B is a lot easier than deciding between A through Z. But as I see it right now, there's not enough choice with contemporary instrumental based offerings so bring it on. The market place will decide how much is enough and unless we get out there to offer the new ideas, we will still not have enough so I can't see that we are at the point where there are so many things on our plate that more should not be invited. In fact we are really just getting started again and I'm looking forward to options. (2) Variety means different things to different people. Listeners always say they want variety in a stations playlist and what they mean is that they want THEIR variety, not yours. So it should make you take a good listen when someone says "I love the variety of songs you play". I'm constantly asking people who comment on my show "just what do you mean"? Just what is it that they are saying to you? Don't look at it from your perspective but look at it from theirs. Whole different world! Be very carefull with variety. (3) One of the best things I've ever heard was from the late, great Bill Gavin (of the Gavin Report) who said there were only two kinds of program directors who were successful. The first one could pick the hits, plain and simple, and if you are one of those give yourself a pat on the back. The second one couldn't pick a hit if his life depended on it but was smart enough to hire or get the advice of one of those who could. If you have "ears", use them. If you don't, use those who do. And don't be afraid to take chances. The faster I fail is the fastest way to get to where I want to be (Think about that). I'll hit a few and miss a few but I've got to continue to stretch the borders. But I trust my ears and my vision. Don't have a vision of how you want to succeed? Need one! The smart programmers ask questions all the time and don't be afraid to do that. Don't assume you know anything. In fact I approach everyday as a new opportunity to learn something. Also quit worrying about what has happened. Work on what you can do to make it go forward.
 
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