WHY HAS 690 FAILED TO SHOW ?

[jonbruce]

A friend of mine visited the new 690 studios in Burbank last week to purchase a half hour block of air time for Sunday mornings ($850). He was very impressed by the facilities there, and the massive size of the local staff. Why has it not shown up in the Arbitrons for L.A. or even San Diego yet ?

 

[Bob_Hudson]

I guess that what works in Chile, Bolivia and Argentina may not work in California ;D

 

[RadeoEngineer]

XTRA has tried several times to be an L.A. station. Hasn't worked.

 

[OldGringo]

A friend of mine visited the new 690 studios in Burbank last week to purchase a half hour block of air time for Sunday mornings ($850). He was very impressed by the facilities there, and the massive size of the local staff. Why has it not shown up in the Arbitrons for L.A. or even San Diego yet ?

Most of the format is done in Mexico. US Hispanics, even in LA, have very little interest in programming from Mexico. But, more than that, the signal does not have a useful coverage of the LA Hispanic market. You need around 10 to 12 mv/m minimum in LA to overcome man made noise, and XETRA does not have that strength over even one of the hDHA areas.

In San Diego, the fact is that the programming is just not relevant to the US. I have listened to it as much as I could stand, and it is beautifully produced, but you can not polish a turd: the content is dreadful.

 

[doublecashkgb]

David Eduardo does not consult the station, that is the problem. Just ask him.

 

[OldGringo]

David Eduardo does not consult the station, that is the problem. Just ask him.

I do not consult ANY stations, so the point is irrelvant.

The station is getting no ratings. There is a reason. In LA, it is signal, because if it can not be listened to comfortably, no matter what it has on it will not work.

In San Diego County, the reason is very simple: the talkers that have existed for decades with Mexican programming seldom show in San Diego (exception is the amazingly good ghost story segment on XEKAM, which alone propels 950 into the book at times) because the talk about mostly Mexican politics and economic issues is irrelvant in the US to immigrants from Mexico.

XETRA has wonderful, expensive production. It has a great sound, nice promos, excellent news writing and delivery and content that has zero value in the USA. I refer you to the study done in El Paso by the University where they showed that there is actually rejection of the Mexican stations because immigrants are "angry" due to the failure of their country to provide a future for them.

There have been Mexican based talkers covering San Diego for decades. They ave never moved the meter on the US side, even when the same programming gets top 10 shares in major Mexican markets.

Oh, much of the XETRA "W Radio" programming comes from XEW in Mexico City, the legendary, heritage facility with 250,000 watts on 900 AM that started the Televisa dynasty. XEW is 24th in Mexico City ratings, with less than a 1 share. It is typically between 23rd and 31st based on the last 12 Arbitrends. So it can't get audience IN Mexico, either.

 

[Bob_Hudson]

...there is actually rejection of the Mexican stations because immigrants are "angry" due to the failure of their country to provide a future for them.

So true. The "immigration problem" exists because Mexico's government continues to fail its people and without the safety valve of northbound migration and the money sent home from the USA, Mexico would have collapsed, had another revolution, or both. US talk radio continues to treat illegal immigration as a US law enforcement issue, but it's totally at the mercy of what happens in Mexico.

 

[OldGringo]

...there is actually rejection of the Mexican stations because immigrants are "angry" due to the failure of their country to provide a future for them.

So true. The "immigration problem" exists because Mexico's government continues to fail its people and without the safety valve of northbound migration and the money sent home from the USA, Mexico would have collapsed, had another revolution, or both. US talk radio continues to treat illegal immigration as a US law enforcement issue, but it's totally at the mercy of what happens in Mexico.

While remittances are only 1.7% of the GNP of Mexico (shoe manufacturing puts more money in the economy) the fact that about 15% of the population has migrated definitely does reduce the overpopulation of the big cities. Most immigrants to the US are not starving, though. They just have subsistence level jobs, mostly in rural Mexico, and want something better they can not find in Mexico. The abig problem is that Mexico has a huge, and highly unproductive rural population.

 

[mteran5]

Speaking of W radio 690 they where granted new call letters, XEWR, now it
seems they went back to XETRA.

I did some research and those call letters XEWR went to some other station
in ciudad juares instead.

 

[OldGringo]

Speaking of W radio 690 they where granted new call letters, XEWR, now it
seems they went back to XETRA.

I did some research and those call letters XEWR went to some other station
in ciudad juares instead.

Those calls have been used in Juárez for about 4 decades.

 

[mteran5]

Speaking of W radio 690 they where granted new call letters, XEWR, now it
seems they went back to XETRA.

I did some research and those call letters XEWR went to some other station
in ciudad juares instead.

Those calls have been used in Juárez for about 4 decades.

I guess the (SCT) in mexico did a mistake by giving W radio 690 those call
letters.

 

[OldGringo]

Speaking of W radio 690 they where granted new call letters, XEWR, now it
seems they went back to XETRA.

I did some research and those call letters XEWR went to some other station
in ciudad juares instead.

Those calls have been used in Juárez for about 4 decades.

No doubt! That would not be the first time, either.

I guess the (SCT) in mexico did a mistake by giving W radio 690 those call
letters.

It rivals the FCC grant of "K" call letters in Michagan in the 90's.

 

[zumahans]

Not in the San Diego market

I fail to understand why this subject is even being mentioned here. XETRA is "not in the San Diego market" - according to Arbitron expert and formerly disgraced Radio Recuerdo-Davido expert THE OLD GRINGO.

Over at http://www.radio-info.com/smf/index...lies=20;sesc=032888caa8b09c13c2ef0fd7f37ec677 , David Eduardo has made it clear that XETRA and XEPRS are not in the San Diego market.

Although the above thread, posted in the Washington-Baltimore board and entitled "Wasted 50kw signals," may have escaped California radio fans, it does raise the questions:

Is XEPRS in the San Diego market? It's the fourth-highest billing station in San Diego, but that's not enough to make it a San Diego station, he says. And David Eduardo says I am stupid for having missed the fact that its transmitter is down in Frijoles Refritos, Baha Haha, and that it has an X before the press.

And, if he is correct, then 91X and all the other TJ stations are also not San Diego market stations? What In The Wide World of Sports is going on here (sorry, channeling Akbar)?

And I guess that would make San Diego the largest market in the nation without a Fox TV affiliate.

I moved this over here because the Washingtonians-Baltimoreans are no doubt completely baffled, and are undeserving of El Pluperfecto's insight on this.

 

[OldGringo]

Re: Not in the San Diego market

I fail to understand why this subject is even being mentioned here. XETRA is "not in the San Diego market" - according to Arbitron expert and formerly disgraced Radio Recuerdo-Davido expert THE OLD GRINGO.

Over at http://www.radio-info.com/smf/index...lies=20;sesc=032888caa8b09c13c2ef0fd7f37ec677 , David Eduardo has made it clear that XETRA and XEPRS are not in the San Diego market.

Although the above thread, posted in the Washington-Baltimore board and entitled "Wasted 50kw signals," may have escaped California radio fans, it does raise the questions:

Is XEPRS in the San Diego market? It's the fourth-highest billing station in San Diego, but that's not enough to make it a San Diego station, he says. And David Eduardo says I am stupid for having missed the fact that its transmitter is down in Frijoles Refritos, Baha Haha, and that it has an X before the press.

And, if he is correct, then 91X and all the other TJ stations are also not San Diego market stations? What In The Wide World of Sports is going on here (sorry, channeling Akbar)?

And I guess that would make San Diego the largest market in the nation without a Fox TV affiliate.

I moved this over here because the Washingtonians-Baltimoreans are no doubt completely baffled, and are undeserving of El Pluperfecto's insight on this.

Why are your having a tought time understanding out of market signals selling in other, richer, markets? MAny of the Tijuana, MEXICO, stations prefer to underserve or not serve at all the Tijuana market and go after the dollars $$$$ in the San Diego market.

As I said before, the faxt that the Tijuana stations have call letters that all have an "X" at the beginning might be some indication that they are not San Diego stations and are not, in fact, US stations. However, since their signals are not stopped at the border, the can program for and sell in San Diego.

This is no different than the old WHFS in Annapoolis "pretending" to be a washington, DC, station (even if the signal is poor in some areas) because it has enough signal to do so. we have come to call these "out of market but peering in" signals "rimshots" since the serve from a location peripheral to the market.

I know such a concept is foreign to you, since you want to oversimplify. But you are no stranger to failing to identify one market from another or from interpreting even FCC rules right. To show how you play loose with fact, a week ago, you stated that it was permitted to include the band of a station in a station ID. 73.1150 does not show this as permitted, despite your claim to the contrary. In fact, any station saiying, for example, "WAAA, AM, Anytown" is in violation of the rules.

So, since you don't "get it" it is no surprise that you don't understand that a Tijuana, Mexico, station is not "in" but "adjacent to" the San Diego market. In fact, for ratings, Tijuana is a totally separate market.

 

[zumahans]

Re: Not in the San Diego market

---->Why are your having a tought time understanding out of market signals selling in other, richer, markets?

We're not talking about Tijuana being part of the San Diego market.

We're talking about XEPRS being a part of the San Diego market. You said "XEPRS is not part of the San Diego market.".

---->MAny of the Tijuana, MEXICO, stations

As opposed to Tijuana, Brazil? Thank you for the emphasis.

-----> they can program for and sell in San Diego.

Which makes them a part of the San Diego market.

---->I know such a concept is foreign to you, since you want to oversimplify. But you are no stranger to failing to identify one market from another or from interpreting even FCC rules right. To show how you play loose with fact, a week ago, you stated that it was permitted to include the band of a station in a station ID. 73.1150 does not show this as permitted, despite your claim to the contrary. In fact, any station saiying, for example, "WAAA, AM, Anytown" is in violation of the rules.

AM and FM combos have done this for years. "KUPD AM and FM Tempe-Phoenix," "KBUZ AM and FM Mesa-Phoenix", etc. were used for years back in the 70s when Uncle Charlie would cite you for failing to identify correctly at the drop of a hat. It was perfectly allowable, never citable, no problemo.

----->So, since you don't "get it" it is no surprise that you don't understand that a Tijuana, Mexico, station is not "in" but "adjacent to" the San Diego market.

XEPRS is not in Tijuana, David, it's in Rosarito. A technical correction, since you apparently are not aware that Rosarito is a separate municipality from Tijuana.

 

[zumahans]

Como se dice "annapoolis"?

I think I once dated a girl named Anna Poolis back in Tucson. Or maybe Nogales?

 

[OldGringo]

Re: Not in the San Diego market

---->Why are your having a tought time understanding out of market signals selling in other, richer, markets?

We're not talking about Tijuana being part of the San Diego market.

We're talking about XEPRS being a part of the San Diego market. You said "XEPRS is not part of the San Diego market.".

---->MAny of the Tijuana, MEXICO, stations

As opposed to Tijuana, Brazil? Thank you for the emphasis.

-----> they can program for and sell in San Diego.

Which makes them a part of the San Diego market.

---->I know such a concept is foreign to you, since you want to oversimplify. But you are no stranger to failing to identify one market from another or from interpreting even FCC rules right. To show how you play loose with fact, a week ago, you stated that it was permitted to include the band of a station in a station ID. 73.1150 does not show this as permitted, despite your claim to the contrary. In fact, any station saiying, for example, "WAAA, AM, Anytown" is in violation of the rules.

AM and FM combos have done this for years. "KUPD AM and FM Tempe-Phoenix," "KBUZ AM and FM Mesa-Phoenix", etc. were used for years back in the 70s when Uncle Charlie would cite you for failing to identify correctly at the drop of a hat. It was perfectly allowable, never citable, no problemo.

----->So, since you don't "get it" it is no surprise that you don't understand that a Tijuana, Mexico, station is not "in" but "adjacent to" the San Diego market.

XEPRS is not in Tijuana, David, it's in Rosarito. A technical correction, since you apparently are not aware that Rosarito is a separate municipality from Tijuana.

Rosarito and Tijuana are part of the Mexican market of Tijuana (per both Arbitron and INRA) so a Rosarito station is home to the Tijuana market, jiust as a Long Beach or West Covina or Anaheim station is home to the LA market. I recognize you are hairsplitting, but when you are a "below the line" station vs. an "Above the line" one, it does matter... even to time buyers.

Tijuana is not part of the San Diego market, however. XETRA, XETRA-FM, XHOCL, XEPRS, XHTZ, XHLTN, XHRM, XESPN and many other Tijuana market stations choose to be rimshots rather than serving the home market... which is separate... because they believe there is more money in San Diego. But none of them are in San Diego, licensed to san Diego or a part of the market's array of radio stations. They are, again, rimshots.

Oh, and I know of several stations cited for adding "AM" to an AM station call from the very 70's you spoke of. The proper ID is "KBBB and KBBB-FM, Yourtown". There are no stations licensed with a suffix of "AM" so mentioning it is illegal. And some FMs have "-FM" on the call, and others do not. Adding "-FM" to a call that does not include it was also cited often. Usually, no fine was levied, since corrective action was all the FCC wanted... same as they often requested for stations not IDing in the +/- 2 minute ID window in the 70's.

 

[zumahans]

Splitting hairs, David?

Why is it splitting hairs when you make a mistake?

You just cannot admit you made a mistake, can you?

I can: KSL is 760 miles from me, not 1,000.
Rosarito does not have an a at the end.

Now it's time for you to smile and admit, you just corrected someone (in the DCBaltimore board) for saying XEPRS was in Tijuana, and then made the same, simple, harmless mistake in this thread.

And by the way, try telling XPRS, the San Diego Padres, all the clients who buy time on Double X, and the people listening to San Diego sports while in their San Diego-purchased cars, while driving home in San Diego, that XPRS is not in the San Diego market.

More splitting hairs, but inaccuratlely, in your case. Gotcha cold, Gabacho Viejo.

 

[OldGringo]

Splitting hairs, David?

Why is it splitting hairs when you make a mistake?

You just cannot admit you made a mistake, can you?

I can: KSL is 760 miles from me, not 1,000.
Rosarito does not have an a at the end.

Now it's time for you to smile and admit, you just corrected someone (in the DCBaltimore board) for saying XEPRS was in Tijuana, and then made the same, simple, harmless mistake in this thread.

And by the way, try telling XPRS, the San Diego Padres, all the clients who buy time on Double X, and the people listening to San Diego sports while in their San Diego-purchased cars, while driving home in San Diego, that XPRS is not in the San Diego market.

More splitting hairs, but inaccuratlely, in your case. Gotcha cold, Gabacho Viejo.

What in the world does KSL have to do with this?

XEPRS is in the Mexican Tijuana market, per both Arbitron (which begins measuring there soon) and INRA. Just as KRCD is in the LA market.

Whatever you say, XEPRS (it has an "E" in it as all Mexican AMs do after the "X") is not in the San Diego Market. It is serving, or attempting to serve San Diego from outside the market. In fact, it has a deficient signal in San Diego so it has to use another rimshot, this one an FM, to complete coverage of most of the market.

This is about markets, as all my examples show. Many of the San Diego stations are not licensed to San Diego, either. They are licensed to cities or towns part of the SD market. Tijuana, Rosarito, Playa de Tijuana, Tecate, etc. are not part of San Diego, but are part of the defined Tijuana market.

 

[zumahans]

David,

If stations transmitting from Mexico cannot be in the San Diego market, then is San Diego the largest U.S. television market withiout a Fox affiliate?

Just wondering.