WHY IS THERE ONLY ONE RAP/HIP-HOP STATION IN COLUMBUS???????????????

[datfireman]

I was on Cleveland Ave once and heard Z... but yes, it will never compete. I think 103 will stay Spanish or eventually become an empty frequency within years. Now, I do think on the right frequency, a fresh new station could work. Power is the ONLY station for Hip-Hop in Columbus unless listeners experiment and try to pick up HOT 1029... Power beats WNCI because WNCI sounds horrible. Kids don't wanna hear Rob Thomas and Lifehouse when they're listening to the radio at night.... yes, WNCI may daypart those out, but they don't daypart Lil Wayne in either. WNCI needs to face the fact that CHR isn't what it used to be. It's heavily rhythmic-controlled now.

Jammin:

There are 2 varieties of CHR. One is mainstream, the other rhythmic. WNCI is a mainstream CHR which leans a bit toward A/C in the daytime.

Both formats can work very well. It's all dependent upon market conditions as to which direction you do.

And the world doesn't revolve around "kids". Few commercial buys are purchased toward "kids".

Power is a much better station than Hot 102-9.

Power is a much better station than Hot 102-9

not to rude but how do you know that? and what does CHR mean? like in the country and rock market they have new rock aka alternative rock and they have classic rock aka soft rock. same with country jazz and other genres.

example: there are people who like nickel back, nine inch nails, talyor swift, toby mcgrawer, but there are another crowd who likes hotes and oats the beach boys and other classic hits! the old folks are gonna want to hear the music they grew up on. and the young folks are gonna want to hear new shit.

So Why can't the hip hop/rap fans who hate commerical rap, hip-pop or auto tune have a station. you know there are just as many people who hate Lil Wanye Gucci Mane Beyonce T-pain and Souljah boy. the same amount of people who like them also hate them.

basically...... there divided into two market places or fanbases of alternative country and classic country.
Alterive rock and classic rock. new RnB and classic soul. AND even got a gospel station!

like there can be 300 million people who like them and there are 100 million who hate them. the 100 million audience like's classic underground or flashback (2000-2005) rap/hip hop. SO what about the 100 million who
like
dr.dre,
too short,
wu tang,
biggie,
2pac,
common,
bone thugs,
2 live crew,
no limit soilders
krs ONE!

I'm Pretty sure there will be a huge fan base for it. C'mon man it's three decade's worth of hits.

 

[datfireman]

C'mon man aren't you guys tired of them playing the same song 5 times a hour.

it's gotten so bad that i can't even call in or request a song and when i try to tell em. they tell me it's not in the regular rotation ( meaning that it's not the top 10 billboard hits). they say there live but i know there pre recorded and computerized aka computer generated!

back then they would have
artist interviews
mix shows and local talent showcase.


the ratings were superb! but now all of it's gone and it's just 24/7 music and commericals! back then i could request any song and they would play it.

I Heard the American blue chip investment and clear channel have tookin over the radio like a villian! it's like legalized payola! the top record compaines and the two names above ^ pay the radio station (under contract) to play there songs over a period of time!

like they pay them like 20,000 to 2,000,000 dollars to keep there record in rotation for 4 weeks to 3 months! they said payola was illegal but the record companies do it all the time AND GET AWAY WIT IT. I think it's a way to shut down local and independent artists. cause some ***** told me that the American blue chip investment and clear channel started mainstream payola cause that would be taking money out there greedy pockets!

he said by other artists getting airplay and promotion it would be getting in the way of there artists singles album and promotions! ending the free radio market!


I Think Power 107.5 and is scared like a little girl!

 

[chrisalcorn]

I agree with you dat, Power 107 needs to play a lot more hard-hitting hip-hop and not worry about offending some suburban soccer mom in her mini-van. We are so lucky here in central Ky to have WBTF107.9. They play all the latest hip-hop, also have the old-school hour every day from 12-1 that you can hear 2-live crew and other artists like them. They also do mix-shows and live talk with up and coming hip hop artists.They kick it hard whenever. We HAD a station just like power 107 once. It was WCKU 102.5. They played hip hop that had been out for weeks and called it new. They went under, tried SEVERAL different formats, and now is back doing the same old thing again trying to compete with WBTF. What a joke. WBTF is top notch, like WGZB in Louisville, and WIZF in Cinci. Power gets away with this crap because there is no other outlet for hip-hop other than WDHT. WDHT comes in good up there but it hard to get on some cheaper set-ups. I felt your pain dat but things will change if enough people complain and turn off WCKX. What the hell happened to WVKO AM or Miracle 106 anyway? Whenever I come up there, I know how you feel. After I lose WIZF, it's pretty much over for real hip-hop. No offense to WDHT, but they are getting like WCKX but not as bad.

 

[One Who Knows]

C'mon man aren't you guys tired of them playing the same song 5 times a hour.

it's gotten so bad that i can't even call in or request a song and when i try to tell em. they tell me it's not in the regular rotation ( meaning that it's not the top 10 billboard hits). they say there live but i know there pre recorded and computerized aka computer generated!

back then they would have
artist interviews
mix shows and local talent showcase.


the ratings were superb! but now all of it's gone and it's just 24/7 music and commericals! back then i could request any song and they would play it.

I Heard the American blue chip investment and clear channel have tookin over the radio like a villian! it's like legalized payola! the top record compaines and the two names above ^ pay the radio station (under contract) to play there songs over a period of time!

like they pay them like 20,000 to 2,000,000 dollars to keep there record in rotation for 4 weeks to 3 months! they said payola was illegal but the record companies do it all the time AND GET AWAY WIT IT. I think it's a way to shut down local and independent artists. cause some ***** told me that the American blue chip investment and clear channel started mainstream payola cause that would be taking money out there greedy pockets!

he said by other artists getting airplay and promotion it would be getting in the way of there artists singles album and promotions! ending the free radio market!


I Think Power 107.5 and is scared like a little girl!

Hey...everyone:

Payola is definitely illegal...and the FCC will definitely come down on those who accept it.

If you have proof of such, you should be sending some info the FCC.

There is no such thing as "legal payola". If a record company is paying Clear Channel, Radio One or whoever for a certain amount of "spins", turn them in...

But, you must have evidence...or proof...not just "what somebody told me"...

 

[One Who Knows]

I was on Cleveland Ave once and heard Z... but yes, it will never compete. I think 103 will stay Spanish or eventually become an empty frequency within years. Now, I do think on the right frequency, a fresh new station could work. Power is the ONLY station for Hip-Hop in Columbus unless listeners experiment and try to pick up HOT 1029... Power beats WNCI because WNCI sounds horrible. Kids don't wanna hear Rob Thomas and Lifehouse when they're listening to the radio at night.... yes, WNCI may daypart those out, but they don't daypart Lil Wayne in either. WNCI needs to face the fact that CHR isn't what it used to be. It's heavily rhythmic-controlled now.

Jammin:

There are 2 varieties of CHR. One is mainstream, the other rhythmic. WNCI is a mainstream CHR which leans a bit toward A/C in the daytime.

Both formats can work very well. It's all dependent upon market conditions as to which direction you do.

And the world doesn't revolve around "kids". Few commercial buys are purchased toward "kids".

Power is a much better station than Hot 102-9.

Power is a much better station than Hot 102-9

not to rude but how do you know that? and what does CHR mean? like in the country and rock market they have new rock aka alternative rock and they have classic rock aka soft rock. same with country jazz and other genres.

example: there are people who like nickel back, nine inch nails, talyor swift, toby mcgrawer, but there are another crowd who likes hotes and oats the beach boys and other classic hits! the old folks are gonna want to hear the music they grew up on. and the young folks are gonna want to hear new shit.

So Why can't the hip hop/rap fans who hate commerical rap, hip-pop or auto tune have a station. you know there are just as many people who hate Lil Wanye Gucci Mane Beyonce T-pain and Souljah boy. the same amount of people who like them also hate them.

basically...... there divided into two market places or fanbases of alternative country and classic country.
Alterive rock and classic rock. new RnB and classic soul. AND even got a gospel station!

like there can be 300 million people who like them and there are 100 million who hate them. the 100 million audience like's classic underground or flashback (2000-2005) rap/hip hop. SO what about the 100 million who
like
dr.dre,
too short,
wu tang,
biggie,
2pac,
common,
bone thugs,
2 live crew,
no limit soilders
krs ONE!

I'm Pretty sure there will be a huge fan base for it. C'mon man it's three decade's worth of hits.

I'll take this question -

Power has succeeded over the years because, like it or not, they've stayed true to their target audience. But that audience is not teenagers.

Kevin's right. Every one of those artists you mention do not test well with anyone...young, middle age, old.

Why can't there be a station that doesn't play "commercial" music? Simple. Commercial music brings listeners which brings the advertising money that keeps the station on the air. Without advertisers, you have no station. You get radio for free (but for the cost of the receiver) in return for hearing the commercials. That's the way it works. Music that only appeals to a smaller, more select audience or "niche" audience will not bring high enough ratings to support a large market radio station. Of course, one option might be to put that type of station on an HD-2 channel...buy an HD Radio, and there would be your station.

No offense to Hot 102-9, but if they were owned by a company that would put some money into it, they could be better than they are. If anything, their present owners have cut staff there to, perhaps support its other property seemingly higher in the food chain there, Fly 92-9. (Of course, it's just a computer with a PD and one staffer as well.) Oh, well, though...at least they don't try to pull the trick Radio One did when they owned them. Talking about "Radio One - celebrating 25 years of service to the community!", when they'd only owned the station for about 2 years!

By the way, don't feel too bad. The "old folks" (think people in their 50's and 60's) can't get a station they like, either.
Once you get past age 55, advertisers consider you dead, and not worthy of their advertising. So all of the oldies stations (which appeal to a large number of older people still) have all but dropped off the dial, too.

 

[lovejamminoldies]

When Z103 was "The Most Hip-Hop & R&B", I loved it. It was much better programmed than 1075.... 1075 is Rhythmic CHR, no matter if they claim Urban or not. I do think Power sounds better than 1029 in most ways.... Power does target their audience, and does play the hits. WNCI is Mainstream CHR but it leans Hot AC at times.... THAT'S NOT WHAT IS WORKING FOR CHR.... WNCI can lean Hot AC all they want and watch Power come ahead.

 

[dj_kandre]

I agree 100,000%. Power 107-5 is almost unlistenable and it's a shame thet have NO competition. I grew in NW Louisiana and was surrounded by great urban stations and i'm a huge fan of good urban radio (hip-hop as well as R&B and old school) I've been in Columbus on and off on a regular since @ 1992 and its been bad. I remember when I first came here Power 106.3 was an extremely weak signal from London, OH. and they played little to no hip-hop. Hot 105-Hot 107 played some but it was watered down suburban rap and the same pre-recorded mix shows every fri and sat night. when Power 1st moved to 107.5, it had come a long way and was a lot better music wise so were the DJ's and the deliver. i thought finally they're doing something here. still when i'd go home i'd here all sorts of music i never heard here being played was on station down there. sometimes 6 months later they'd play them here and most times they wouldn't. But since then 107.5 has gone downhill in my opinion and downhill big tyme. no competion really hurts. i travel often for work etc. and its past embarrassing when i get close enough to another cities urban station and how they sound compared to here. now i do understand Power 107 is now CHR-Rhy but still, they need to do much better. thats the format and music that I and most people I know listen to and they all feel the same way about it. We need something new and better. Z-103 had a horrible siganl and the presentation wasnt good at all but i did like the playlist a lot better than Power. I think a good urban station can play the current new as well as the old as well. thats how it always was growing up with. KMJJ, KDKS (and later KBTT) in Shreveport, K-104 and 100.3 Jamz in Dallas, Majic 102 (later 102 Jamz) and 97-9 tha Boxx in Houston all great stations that are still kicking today (even though some have gone Urban AC.) I'd love to have at leave one station here in Columbus with a good signal, good jocks (that actually interact with the listeners), a good rotation and for crying out loud a live mix show and from the looks of this board, i'm sure i'm not the only one. 8)

 

[dawg4life]

I feel your pain, I truly do.

All that I can say is that this is just how it is here in Columbus for some strange unknown f-ing reason. There has been so many people complaining and bitching about the same thing here for years but nothing ever changes.

I don't get, I just learned how to deal with it.

 

[gr8oldies]

Same with every other market. That's what we do on R-I, complain. New York board posters say their radio sucks. So does LA. So does every one in every market.

 

[Nu_Roo_2]

Same with every other market. That's what we do on R-I, complain. New York board posters say their radio sucks. So does LA. So does every one in every market.

Sure there is some truth to that, but it's obvious that the unusually small number of city-grade signals here (relative to market size) --> less competition --> complacency and inertia, instead of a need to invest brainpower (and maybe some $'s) in innovation, improvement and optimization. As long he or she is armed with a big signal(s), Columbus is paradise for the lazy-brain radio exec...no doubt including a lot of people who *could* rise to the task of optimizing if they didn't enjoy the luxury of being in the lazyboy-recliner of radio markets.

 

[One Who Knows]

When Z103 was "The Most Hip-Hop & R&B", I loved it. It was much better programmed than 1075.... 1075 is Rhythmic CHR, no matter if they claim Urban or not. I do think Power sounds better than 1029 in most ways.... Power does target their audience, and does play the hits. WNCI is Mainstream CHR but it leans Hot AC at times.... THAT'S NOT WHAT IS WORKING FOR CHR.... WNCI can lean Hot AC all they want and watch Power come ahead.

Jammin:

For God's sake, get a clue! WNCI is a cash cow. 8-10 million a year or more. The 12 plus numbers you read are radio's "beauty contest". Not one advertiser buys radio from it. The demos are what tell the tale. And WNCI is rock solid in demo. Maybe off a bit here or there in an occasional book, but nowhere near critical condition or where people are going to stop advertising.

Mainstream CHR leaned Hot A/C works for them. What kids think of it, except perhaps from 7 pm to midnight is irrelevant. You're not going to waste 175,000 watts on a demo no one buys.

 

[One Who Knows]

Same with every other market. That's what we do on R-I, complain. New York board posters say their radio sucks. So does LA. So does every one in every market.

Sure there is some truth to that, but it's obvious that the unusually small number of city-grade signals here (relative to market size) --> less competition --> complacency and inertia, instead of a need to invest brainpower (and maybe some $'s) in innovation, improvement and optimization. As long he or she is armed with a big signal(s), Columbus is paradise for the lazy-brain radio exec...no doubt including a lot of people who *could* rise to the task of optimizing if they didn't enjoy the luxury of being in the lazyboy-recliner of radio markets.

Before you can invest $$$$, you have to be making $$$$. That doesn't happen in a recession. I see only one or two companies investing in the research that leads to innovation.

Of course, if you're only considering programming "by the seat of your pants" innovation, most likely, you'll fail more times than you will succeed. But, every once in a while...

 

[datfireman]

I agree with you dat, Power 107 needs to play a lot more hard-hitting hip-hop and not worry about offending some suburban soccer mom in her mini-van. We are so lucky here in central Ky to have WBTF107.9. They play all the latest hip-hop, also have the old-school hour every day from 12-1 that you can hear 2-live crew and other artists like them. They also do mix-shows and live talk with up and coming hip hop artists.They kick it hard whenever. We HAD a station just like power 107 once. It was WCKU 102.5. They played hip hop that had been out for weeks and called it new. They went under, tried SEVERAL different formats, and now is back doing the same old thing again trying to compete with WBTF. What a joke. WBTF is top notch, like WGZB in Louisville, and WIZF in Cinci. Power gets away with this crap because there is no other outlet for hip-hop other than WDHT. WDHT comes in good up there but it hard to get on some cheaper set-ups. I felt your pain dat but things will change if enough people complain and turn off WCKX. What the hell happened to WVKO AM or Miracle 106 anyway? Whenever I come up there, I know how you feel. After I lose WIZF, it's pretty much over for real hip-hop. No offense to WDHT, but they are getting like WCKX but not as bad.

I agree with you dat, Power 107 needs to play a lot more hard-hitting hip-hop and not worry about offending some suburban soccer mom in her mini-van. We are so lucky here in central Ky to have WBTF107.9. They play all the latest hip-hop, also have the old-school hour every day from 12-1 that you can hear 2-live crew and other artists like them.


LOL!!! agree 1 million percent!!!!!!! YOU TOOK the words right out of my mouth! hell ****ing yeah! i just came from columbus ga and was headed back to columbus ohio. and we was riding through louisville and the KY/OH border (the cops are so on people ass there)


anyways I Was Surprise the Kentucky radio stations were off the chain. the hip hop station was da shit! and the classic soul and RnB station was flames! it was a mixture of new/old I thought Kentucky was all about country music and blues. but DAMN i was wrong? i guess i'll never judge a book by it's cover again!

 

[datfireman]

C'mon man aren't you guys tired of them playing the same song 5 times a hour.

it's gotten so bad that i can't even call in or request a song and when i try to tell em. they tell me it's not in the regular rotation ( meaning that it's not the top 10 billboard hits). they say there live but i know there pre recorded and computerized aka computer generated!

back then they would have
artist interviews
mix shows and local talent showcase.


the ratings were superb! but now all of it's gone and it's just 24/7 music and commericals! back then i could request any song and they would play it.

I Heard the American blue chip investment and clear channel have tookin over the radio like a villian! it's like legalized payola! the top record compaines and the two names above ^ pay the radio station (under contract) to play there songs over a period of time!

like they pay them like 20,000 to 2,000,000 dollars to keep there record in rotation for 4 weeks to 3 months! they said payola was illegal but the record companies do it all the time AND GET AWAY WIT IT. I think it's a way to shut down local and independent artists. cause some ***** told me that the American blue chip investment and clear channel started mainstream payola cause that would be taking money out there greedy pockets!

he said by other artists getting airplay and promotion it would be getting in the way of there artists singles album and promotions! ending the free radio market!


I Think Power 107.5 and is scared like a little girl!

Hey...everyone:

Payola is definitely illegal...and the FCC will definitely come down on those who accept it.

If you have proof of such, you should be sending some info the FCC.

There is no such thing as "legal payola". If a record company is paying Clear Channel, Radio One or whoever for a certain amount of "spins", turn them in...

But, you must have evidence...or proof...not just "what somebody told me"...

Okay check this out then........................

http://www.salon.com/ent/feature/2001/03/14/payola/index.html

 

[alans613]

datfireman...Sorry, but the station you suggested way back at the beginning of this thread would never work. With the PPM on the horizon, it would be a massive failure. Power 107 plays the hits. Like i've heard over and over, if you don't like it, go dust off the ol' iPod and program your own station to suit your own tastes...or invest in XM/Sirius.
Hard-hitting hip hop? On terrestrial radio? Are you guys for real? Once again, that's what The Flow on XM/Sirius is for!
lovejamminoldies...WNCI has ALWAYS been an Adult CHR(CHR stands for Contemporary Hit Radio by the way). If they're doing good in the demos and making good coin then why change? Power and 'NCI have flip-flopped places in the 12+ ratings many times, so to say Power is "pulling ahead of" WNCI is just ludicrous dude! I do agree with you that they should perhaps daypart some of the artists that have an older fanbase like Rob Thomas and Lifehouse. The last time I listened to 'NCI at night they sounded like they were pretty young-leaning to me.
Also...KevinFodor should be the one to confirm this, but if memory serves me right that WXST actually changed their call letters to WJHT for a brief period in late April, 2001, which is when the rumor mill started buzzing about a switch to Rhythmic CHR. I'm guessing they were going to call it "Hot 107.9" but it never ended up happening, and then the WXST calls were brought back a couple of weeks later.

 

[One Who Knows]

C'mon man aren't you guys tired of them playing the same song 5 times a hour.

it's gotten so bad that i can't even call in or request a song and when i try to tell em. they tell me it's not in the regular rotation ( meaning that it's not the top 10 billboard hits). they say there live but i know there pre recorded and computerized aka computer generated!

back then they would have
artist interviews
mix shows and local talent showcase.


the ratings were superb! but now all of it's gone and it's just 24/7 music and commericals! back then i could request any song and they would play it.

I Heard the American blue chip investment and clear channel have tookin over the radio like a villian! it's like legalized payola! the top record compaines and the two names above ^ pay the radio station (under contract) to play there songs over a period of time!

like they pay them like 20,000 to 2,000,000 dollars to keep there record in rotation for 4 weeks to 3 months! they said payola was illegal but the record companies do it all the time AND GET AWAY WIT IT. I think it's a way to shut down local and independent artists. cause some ***** told me that the American blue chip investment and clear channel started mainstream payola cause that would be taking money out there greedy pockets!

he said by other artists getting airplay and promotion it would be getting in the way of there artists singles album and promotions! ending the free radio market!


I Think Power 107.5 and is scared like a little girl!

Hey...everyone:

Payola is definitely illegal...and the FCC will definitely come down on those who accept it.

If you have proof of such, you should be sending some info the FCC.

There is no such thing as "legal payola". If a record company is paying Clear Channel, Radio One or whoever for a certain amount of "spins", turn them in...

But, you must have evidence...or proof...not just "what somebody told me"...

Okay check this out then........................

http://www.salon.com/ent/feature/2001/03/14/payola/index.html

Okay...here's the problems with the article you linked to:

First - It's 8 years old! It's describing radio as it was in 2001. It's accurate for how things were then. Indie promoters were being paid $1000 per "add" by the record labels. And yes, some of that money was filtered to radio stations - most of which for the "legal" purchase of spins, most of which were on the overnight shift at some stations that decided to take the advertising money. All of those paid "spins" had to be identified at the end of the song as, "That was (artist) with (song)...available now on (record label) records!" They were, in effect, 4 minute long commercials.

Some of that Indie money also went to stations in the form of promotional items...station T-shirts to give away, etc.

Guess what? It was all outlawed by, I think, 2003 or so. (The deal the article talks about with Clear Channel, if it actually happened probably didn't last long, either.)

The group of stations for which I currently work ban the vast majority of its' stations (if not all of them) from being reporters to trade publications. This despite the fact that some of our music stations are #1 in their respective markets. We do not communicate on any sort of a regular basis with the record labels, though we occasionally get a call from them on a concert promotion here or there. Why? Some of our stations are so big, the record companies need us more than we need them. We take no phone calls, we do not accept visits from record reps to talk about "adds". And we're a pretty big company. The company for which I work have stations in all formats, yes, including Urban Contemporary.

Obviously, though I don't speak for every broadcast company. But that Salon article was talking about a day in which radio stations were trying to come up with more ways to make money. The idea of paying for spins, properly identified as a "song-length" commercials and logged, as required, on the station program log seemed to be a legally acceptable idea back then.

It may have actually technically been legal...but I think most broadcast companies caught a whiff of distain from the FCC, and I haven't seen or heard about a whole lot of broadcasters trying to do it for a lonnnnnnnnnnng time now.

Remember: Years-old articles on the internet do not necessarily give you the "correct" story for radio as it sits today. You need to rely on more than an 8 year old online magazine article to make the kinds of allegations you were making in your post.

 

[datfireman]

I was on Cleveland Ave once and heard Z... but yes, it will never compete. I think 103 will stay Spanish or eventually become an empty frequency within years. Now, I do think on the right frequency, a fresh new station could work. Power is the ONLY station for Hip-Hop in Columbus unless listeners experiment and try to pick up HOT 1029... Power beats WNCI because WNCI sounds horrible. Kids don't wanna hear Rob Thomas and Lifehouse when they're listening to the radio at night.... yes, WNCI may daypart those out, but they don't daypart Lil Wayne in either. WNCI needs to face the fact that CHR isn't what it used to be. It's heavily rhythmic-controlled now.

Jammin:

There are 2 varieties of CHR. One is mainstream, the other rhythmic. WNCI is a mainstream CHR which leans a bit toward A/C in the daytime.

Both formats can work very well. It's all dependent upon market conditions as to which direction you do.

And the world doesn't revolve around "kids". Few commercial buys are purchased toward "kids".

Power is a much better station than Hot 102-9.

Power is a much better station than Hot 102-9

not to rude but how do you know that? and what does CHR mean? like in the country and rock market they have new rock aka alternative rock and they have classic rock aka soft rock. same with country jazz and other genres.

example: there are people who like nickel back, nine inch nails, talyor swift, toby mcgrawer, but there are another crowd who likes hotes and oats the beach boys and other classic hits! the old folks are gonna want to hear the music they grew up on. and the young folks are gonna want to hear new shit.

So Why can't the hip hop/rap fans who hate commerical rap, hip-pop or auto tune have a station. you know there are just as many people who hate Lil Wanye Gucci Mane Beyonce T-pain and Souljah boy. the same amount of people who like them also hate them.

basically...... there divided into two market places or fanbases of alternative country and classic country.
Alterive rock and classic rock. new RnB and classic soul. AND even got a gospel station!

like there can be 300 million people who like them and there are 100 million who hate them. the 100 million audience like's classic underground or flashback (2000-2005) rap/hip hop. SO what about the 100 million who
like
dr.dre,
too short,
wu tang,
biggie,
2pac,
common,
bone thugs,
2 live crew,
no limit soilders
krs ONE!

I'm Pretty sure there will be a huge fan base for it. C'mon man it's three decade's worth of hits.

I'll take this question -

Power has succeeded over the years because, like it or not, they've stayed true to their target audience. But that audience is not teenagers.

Kevin's right. Every one of those artists you mention do not test well with anyone...young, middle age, old.

Why can't there be a station that doesn't play "commercial" music? Simple. Commercial music brings listeners which brings the advertising money that keeps the station on the air. Without advertisers, you have no station. You get radio for free (but for the cost of the receiver) in return for hearing the commercials. That's the way it works. Music that only appeals to a smaller, more select audience or "niche" audience will not bring high enough ratings to support a large market radio station. Of course, one option might be to put that type of station on an HD-2 channel...buy an HD Radio, and there would be your station.

No offense to Hot 102-9, but if they were owned by a company that would put some money into it, they could be better than they are. If anything, their present owners have cut staff there to, perhaps support its other property seemingly higher in the food chain there, Fly 92-9. (Of course, it's just a computer with a PD and one staffer as well.) Oh, well, though...at least they don't try to pull the trick Radio One did when they owned them. Talking about "Radio One - celebrating 25 years of service to the community!", when they'd only owned the station for about 2 years!

By the way, don't feel too bad. The "old folks" (think people in their 50's and 60's) can't get a station they like, either.
Once you get past age 55, advertisers consider you dead, and not worthy of their advertising. So all of the oldies stations (which appeal to a large number of older people still) have all but dropped off the dial, too.

Power has succeeded over the years because, like it or not, they've stayed true to their target audience. But that audience is not teenagers.[/quote]


that's a joke! people 35-55 don't know who the new boyz are? don't know who gucci mane is? and don't know who Oj da juice man is! most of the songs on the power 107.5 ARE FOR KIDS AND LITTLE GROUPIE TEENAGE GIRLS N BOIS! ACTUALLY SIR THEY ARE LOSING MORE LISTENERS THAN GAINING. and the response above are showing that. why? instead of power 107.5 targeting 5-19 year old. they need to bring the mix shows, artists interviews, and underground music back why?

they will actually be gaining listeners and buyers. why? think about IT! first
1980-2006! that's three and a half decades worth of music/music listeners! ya know how jay-z said he an 80's baby! well guess what music is going to like and have "musical flash backs" on....

definition term: "musically flash back are when you hear a song and say,hey dat used to be the jam or song back in the day, they don't make music like this no mo! damn i miss those tames!" LOL! BUT i'm SERIOUS AS HELL TOO!

.... Jay-z and Nas's idol's are 80's rappers. 2000-2003 artists like cash money,Three 6 Mafia and H.C.P., kanye west, D-block and dipset. their idol's were 90's rappers. and new school artists 2004-2010 were in insprired by the early 2000's artists.

so you got the 1980-1990 fans, the 1990-2000 fans, the 1990-2006 fans and the 2007-2010 fanbase.


30 YEARS WORTH OF MUSIC, OVER FOUR FAN BASES OF LISTENERS, AND BUYERS.INSTEAD OF one fan base of listern and 1 months worth of music. cause you know it's top 10 then the next months it's a new set.LOL! at this dude?


tell me expert, the largest amount of consumers who buy albums, singles, movies, and DVD'S are between the 25-50 age range and the 35-90 age range. example: most of our grand parents and parents don't no nuthin bout lime wire, i pod's, illegal downloading and hacking! some of em are even against it.


So the other amount of consumers download, crack software, download and bootleg movies. (myself included except hacking). I'm even hearing you can download ps2, Nintendo game cube and Microsoft xbox games now. they are the 5-18 age range and the 13-24 age range. YES my friend check you tube and it will shock you too see 7-12 years old's making tutorials on shit people in college go to school for!

 

[Nu_Roo_2]

Same with every other market. That's what we do on R-I, complain. New York board posters say their radio sucks. So does LA. So does every one in every market.

Sure there is some truth to that, but it's obvious that the unusually small number of city-grade signals here (relative to market size) --> less competition  --> complacency and inertia, instead of a need to invest brainpower (and maybe some $s) in innovation, improvement and optimization.  As long he or she is armed with a big signal(s), Columbus is paradise for the lazy-brain radio exec...no doubt including a lot of people who *could* rise to the task of optimizing if they didn't enjoy the luxury of being in the lazyboy-recliner of radio markets.

Before you can invest $, you have to be making $.  That doesn't happen in a recession.  I see only one or two companies investing in the research that leads to innovation.

That's why I said "maybe" some $s.  E.g., 93.3 could be Premium Choice Classic Hits instead of Premium Choice AC for minimal investment.  The spending on, say, re-tooling promotions a bit wouldn't be very great.  And if there's any case where you can take a chance without format research, it's a very-mainstream format like Classic Hits that is being proven, re-proven, and re-proven again on good signals in markets of all stripes, especially with the PPM.  Besides, how much of a chance can you be taking when your numbers are already anemic, save perhaps a bit of a Christmas music boost (and even THAT would not have to be given up with Classic Hits).  It's not as if CC would be tinkering with a cash cow here, not by a long stretch, or threatening to cannibalize one of the cash cows in their stable.

So things aren't as black and white as you make them sound. Bottom line, not many $s would be needed.  And how do you explain the fact that there have still been plenty of format changes nationally in the last six months -- even if less than before -- among owners that are hurting (who isn't?)?

The economy is not carte blanche for continued management intertia and laziness.  In fact, in the case of an under-performing station that could be changed easily and economically to a a solidly-proven successful mainstream format that's stuck on a hugely non-viable ultra-rimshot here, the LazyBoy Recliner inaction is all the more indefensible.   IOW, easy and substantial upside potential great for a station like 93.3 (which I'm using just as a prime example, BTW), coupled with minimal downside risk in the unlikely event that the new format performed even worse.

 

[datfireman]

Columbus/Re: WHY IS THERE ONLY ONE RAP/HIP-HOP STATION IN COLUMBUS???????????????

I was on Cleveland Ave once and heard Z... but yes, it will never compete. I think 103 will stay Spanish or eventually become an empty frequency within years. Now, I do think on the right frequency, a fresh new station could work. Power is the ONLY station for Hip-Hop in Columbus unless listeners experiment and try to pick up HOT 1029... Power beats WNCI because WNCI sounds horrible. Kids don't wanna hear Rob Thomas and Lifehouse when they're listening to the radio at night.... yes, WNCI may daypart those out, but they don't daypart Lil Wayne in either. WNCI needs to face the fact that CHR isn't what it used to be. It's heavily rhythmic-controlled now.

Jammin:

There are 2 varieties of CHR. One is mainstream, the other rhythmic. WNCI is a mainstream CHR which leans a bit toward A/C in the daytime.

Both formats can work very well. It's all dependent upon market conditions as to which direction you do.

And the world doesn't revolve around "kids". Few commercial buys are purchased toward "kids".

Power is a much better station than Hot 102-9.

Power is a much better station than Hot 102-9

not to rude but how do you know that? and what does CHR mean? like in the country and rock market they have new rock aka alternative rock and they have classic rock aka soft rock. same with country jazz and other genres.

example: there are people who like nickel back, nine inch nails, talyor swift, toby mcgrawer, but there are another crowd who likes hotes and oats the beach boys and other classic hits! the old folks are gonna want to hear the music they grew up on. and the young folks are gonna want to hear new shit.

So Why can't the hip hop/rap fans who hate commerical rap, hip-pop or auto tune have a station. you know there are just as many people who hate Lil Wanye Gucci Mane Beyonce T-pain and Souljah boy. the same amount of people who like them also hate them.

basically...... there divided into two market places or fanbases of alternative country and classic country.
Alterive rock and classic rock. new RnB and classic soul. AND even got a gospel station!

like there can be 300 million people who like them and there are 100 million who hate them. the 100 million audience like's classic underground or flashback (2000-2005) rap/hip hop. SO what about the 100 million who
like
dr.dre,
too short,
wu tang,
biggie,
2pac,
common,
bone thugs,
2 live crew,
no limit soilders
krs ONE!

I'm Pretty sure there will be a huge fan base for it. C'mon man it's three decade's worth of hits.

I'll take this question -

Power has succeeded over the years because, like it or not, they've stayed true to their target audience. But that audience is not teenagers.

Kevin's right. Every one of those artists you mention do not test well with anyone...young, middle age, old.

Why can't there be a station that doesn't play "commercial" music? Simple. Commercial music brings listeners which brings the advertising money that keeps the station on the air. Without advertisers, you have no station. You get radio for free (but for the cost of the receiver) in return for hearing the commercials. That's the way it works. Music that only appeals to a smaller, more select audience or "niche" audience will not bring high enough ratings to support a large market radio station. Of course, one option might be to put that type of station on an HD-2 channel...buy an HD Radio, and there would be your station.

No offense to Hot 102-9, but if they were owned by a company that would put some money into it, they could be better than they are. If anything, their present owners have cut staff there to, perhaps support its other property seemingly higher in the food chain there, Fly 92-9. (Of course, it's just a computer with a PD and one staffer as well.) Oh, well, though...at least they don't try to pull the trick Radio One did when they owned them. Talking about "Radio One - celebrating 25 years of service to the community!", when they'd only owned the station for about 2 years!

By the way, don't feel too bad. The "old folks" (think people in their 50's and 60's) can't get a station they like, either.
Once you get past age 55, advertisers consider you dead, and not worthy of their advertising. So all of the oldies stations (which appeal to a large number of older people still) have all but dropped off the dial, too.

By the way, don't feel too bad. The "old folks" (think people in their 50's and 60's) can't get a station they like, either.


have you done any research on columbus radio station? How dare you insult my Intellgents!
CHECK THIS OUT


http://www.ontheradio.net/metro/Columbus_OH.aspx


THEN comeback.......... SIR, yes SIR! SHAME ON A *****! lol!
wait...... now ask yourself how many urban/hip-hop stations are there? and how many oldies and rock/country station are on there. my friend!






Every one of those artists you mention do not test well with anyone...young, middle age, old.

How stupid can you be???????????? not to be offensive. BUT SERIOUSLY................

if that was the case they wouldn't still be world wide celebrities. they still wouldn't be able to do shows and get anywhere from $1,000 a show to $2,000,000 a show. MC hammer is considered washed up by lil wanye and gucci mane $#@!riders and he stills does national wide and overseas touring. they might not be alica keys, lil wanye and jay-z status but they still have a descent marketable fan base!
and guess what....... the kids/teenage market loves the old school/underground hip hop/rnb scene

you say: How muther ****er?

me: lists of songs that young crowd/commerical audience still likes...................

MC Hammer - can't touch this

sir-mix-a-lot - big butts

2 live crew - me so horny

Run-DMC ft/ Aerosmith : Walk This Way

Lox ft. DMX and Lil’ Kim : Money, Power, Respect (not well known but this song introduced the yung people to the phrase)


Summertime - DJ Jazzy Jeff & The Fresh Prince

will smith - men in black
fresh prince theme song

bad boy
and death row.

all of these both the new and the old audience like! perhap's the only way to settle this is if we have poll and let the fans on radio-info decide. do anybody know how to make a poll!

 

[lovejamminoldies]

Well, now since everyone's calling me out.

First of all, I do know what CHR stands for. I program a Rhythmic-leaning CHR called HitzRadio.com
Give it a listen and maybe you'll see just how well I know it.

If Power leans hard-hitting hip-hop, it will drop in ratings. The RHY/CHR are pulling in the numbers, sure! I'm willing to bet WNCI listeners listen to Power and I bet it's on a lot of presets. I know 12+ isn't the "money demo" but does it really good that a 175,000 watt heritage CHR is losing to a crappy Rhythmic CHR??? Must be the music!!

I don't think Power should go Urban at all. I DO think there should be another alternative to Hip-Hop in Columbus.

I know that $$$$ is king, but certain stations have presentation and sound good for a reason. Money is king, but ratings do matter. ???