Another issue he has going against him is that I get the sense he's prefers the comfort zone of an "amen choir" calling in, rather than taking on confrontational (but DEFINITELY more entertaining callers, like Boortz would do routinely). Cain is strictly Sunday-morning-after-church programming, and nothing more. M-F morning drive needs a FAR more energetic and multi-dimensional voice (or collection of voices). Cain is as politically predictable as a streetlight -- and yes, I too *LOATH* that bumper music he's using; smacks of Hannity knock-off.