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Will DFW ever have an Urban AC worth listening to?

B

bucwhyl

Banned
I listen to Urban AC radio stations around the country and I'm just blown away at how dull KRNB is compared to so many others. I hate to say it, but 105.7 is just plain boring. First and foremost, while I may sound like a broken record, "The Quietstorm" seven days a week... Really?... After a "overdose" of love songs, the metroplex hospitals should be full to capacity with pregnant women from all of that love-making... No themed weekends, no mixshows, no nothing, but regular rotation and... "The Quietstorm".... Lord help us!... ::)
 
The V was at one time, but when that tower fell, it was never the same. I think PPM has hurt urban formatted radio in this market. In Houston its great, but here....not!!!!!
 
salemjedi54 said:
The V was at one time, but when that tower fell, it was never the same. I think PPM has hurt urban formatted radio in this market. In Houston its great, but here....not!!!!!
Click to expand...

Remember that both the Urban and the Urban AC in Houston began their PPM lives with considerable underperformance. The folks at Radio One decided that maybe the issue was not the PPM but the programming, so they tightened up considerable, cut out the loose chatter, researched the playlists and implemented a lot of more subtle changes... and they returned to positions similar to what they had enjoyed in the diary survey.
 
DavidEduardo said:
salemjedi54 said:
The V was at one time, but when that tower fell, it was never the same. I think PPM has hurt urban formatted radio in this market. In Houston its great, but here....not!!!!!
Click to expand...

Remember that both the Urban and the Urban AC in Houston began their PPM lives with considerable underperformance. The folks at Radio One decided that maybe the issue was not the PPM but the programming, so they tightened up considerable, cut out the loose chatter, researched the playlists and implemented a lot of more subtle changes... and they returned to positions similar to what they had enjoyed in the diary survey.
Click to expand...

OK
 
V100 was the prime example of what a large market Urban AC should sound like. Strong signal, themed weekends, mixshows, etc. Boy, you never miss something until you don't have it...
 
bucwhyl said:
V100 was the prime example of what a large market Urban AC should sound like. Strong signal, themed weekends, mixshows, etc. Boy, you never miss something until you don't have it...
Click to expand...

The Classic Soul Sunday Brunch was my favorite.
 
DavidEduardo said:
salemjedi54 said:
The V was at one time, but when that tower fell, it was never the same.  I think PPM has hurt urban formatted radio in this market.  In Houston its great, but here....not!!!!!
Click to expand...

Remember that both the Urban and the Urban AC in Houston began their PPM lives with considerable underperformance. The folks at Radio One decided that maybe the issue was not the PPM but the programming, so they tightened up considerable, cut out the loose chatter, researched the playlists and implemented a lot of more subtle changes... and they returned to positions similar to what they had enjoyed in the diary survey.
Click to expand...

Buc, as someone who actually lives in Houston, I'm not drinking his kool-aid one bit. Urban stations down here don't sound all that great either, especially KBXX. Who would want to listen to J Cole's "Nobody's Perfect" for the 100th time in one day?? Seriously?? Anyway, I've listened to them for years and if you compare them to what they were about 5 or 6 years ago, they sounded much better back then. More wider playlists, longer mixshows on the weekends, all the way until 3am saturday nights, and not a lot of repeats during the day. Sadly those days are long gone. It seems they just got lazy, quality-wise. And they are the only game in town when it comes to hip-hop. At least KMJQ stepped up a little bit, music-wise, especially on the weekends.

The point is, buc, if I had to choose between Urban stations in DFW and Urban stations here, I'd switch with you if I had the chance  ;D When I was up there in the D recently, I've heard a lot of new music there that the Urbans down here never even looked into, like Trey Songz' "Fumble", and Marsha Ambrosius' "Alone Together". Great songs. Too bad you won't hear them on the radio down here. Now I agree with you about the Quietstorm every night on KRNB, which is crazy, but when it comes to quick music selections played on KKDA, KBFB, KSOC & KRNB, in my opinion you people have it made. At least y'all have choices.

Sorry for the long post. Just keeping it real from a regular listener's perspective.
 
Ric, I don't disagree with you at all. To tell you the truth, I only have a problem with the programming choices of KRNB. I have never heard a major market Urban AC sound like this. Even when they had mixshows, they sounded like jammin oldies that used to be played on the old Magic 102 here. They didn't even fit the format. KRNB hasn't sounded that great since 2001 when Al Payne programmed it.
 
bucwhyl said:
Ric, I don't disagree with you at all. To tell you the truth, I only have a problem with the programming choices of KRNB. I have never heard a major market Urban AC sound like this. Even when they had mixshows, they sounded like jammin oldies that used to be played on the old Magic 102 here. They didn't even fit the format. KRNB hasn't sounded that great since 2001 when Al Payne programmed it.
Click to expand...

When Joe Soto and Lynn Haze did afternoons, that's when KRNB sounded the best to me. I loved Joe Soto.
 
bucwhyl said:
I listen to Urban AC radio stations around the country and I'm just blown away at how dull KRNB is compared to so many others. I hate to say it, but 105.7 is just plain boring.
Click to expand...

Boring but apparently successful. :)

The Holiday 2012 PPM numbers show KRNB as the highest rated Urban in the market, eclipsing sister KKDA-FM by a fraction. KRNB got a 3.6 and K104 clocked in with 3.5. KBFB got a 3.0 and KSOC trails at 2.3. All numbers are the essentially meaningless 12+ but I've got to think that the adult appealing format of KRNB probably did pretty well in the 25-54 slice for Service.
 
KRNB is one of the worst sounding major market stations I've heard. I mean weren't they getting beat by KSOC a couple months ago? That should tell you how pathetic things have gotten. K104 is not much better, playing the same crap 100+ times a week! I can't believe some people actually consider George Cook a quality program director. What a joke!
 
Service is winning, but look at their competition. PPM is not the problem, it's the idiots who don't know how to react to PPM!
 
Bob E. Nelson said:
bucwhyl said:
I listen to Urban AC radio stations around the country and I'm just blown away at how dull KRNB is compared to so many others. I hate to say it, but 105.7 is just plain boring.
Click to expand...

Boring but apparently successful. :)

The Holiday 2012 PPM numbers show KRNB as the highest rated Urban in the market, eclipsing sister KKDA-FM by a fraction. KRNB got a 3.6 and K104 clocked in with 3.5. KBFB got a 3.0 and KSOC trails at 2.3. All numbers are the essentially meaningless 12+ but I've got to think that the adult appealing format of KRNB probably did pretty well in the 25-54 slice for Service.
Click to expand...

One of two things, KRNB is the only choice in town, because KSOC is considered Urban Oldies, or the people of the metroplex are dull and boring like the station that they listen to...
 
If KRNB was programming their station the way they should, KSOC would be a non-factor. It is difficult to program an Oldies station without it becoming repetitive and burnt out very quickly. It is pretty pathetic if you're getting beaten by an Oldies station.
 
Da Mac QC said:
If KRNB was programming their station the way they should, KSOC would be a non-factor. It is difficult to program an Oldies station without it becoming repetitive and burnt out very quickly. It is pretty pathetic if you're getting beaten by an Oldies station.
Click to expand...

QC, I'm amazed, but the latest PPMs came out yesterday, and for the first time, KRNB has beat out every other Urban station in the metroplex. KSOC is a way distant dead last....
 
bucwhyl said:
Da Mac QC said:
If KRNB was programming their station the way they should, KSOC would be a non-factor. It is difficult to program an Oldies station without it becoming repetitive and burnt out very quickly. It is pretty pathetic if you're getting beaten by an Oldies station.
Click to expand...

QC, I'm amazed, but the latest PPMs came out yesterday, and for the first time, KRNB has beat out every other Urban station in the metroplex. KSOC is a way distant dead last....
Click to expand...

Maybe firing Ron Chavis helped out.
 
It really is a shame we don't have a UAC dominating like K104 used to. The audience is loyal and HYPER local. The revenue is there, for sure. It's just going to take a company with the resources to make the leap. It'll take a real, local morning show as well as local daypart hosts. Hosts, Sales team, and management that are committed to bringing true local quality to the urban audience. For the record, I don't think the playlists on the current stations are the problem (so silly that some of you always think the playlist needs to be fixed first). In fact, I even think it could happen going the Rythmic CHR route. The trick is the talent and the message. The audience and revenue are out there, and lend themselves to PPM. Your move radio execs.
 
The Holiday numbers can be misleading.

The music is the problem. That's why most people tune in. Personalities only cater to a small minority, and enhance the overall station.
 
The UAC hits are the same everywhere. It's not the playlist, it's how you schedule it. But again, a sonic music shift will not help either station win in the end. What's the point in arguing though? Many around here seem to think that every station's problems can be fixed by playing "better music." I really worry about the industry when this idea makes up the bulk of suggestions.
 
That's why I just do my own CDs with the music I like. Maybe one day, I will turn on the radio and hear that same music.
 
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