MRBIboredop said:
I care.
I want someone live and local.
The idea behind VT'ing was to reduce costs by paying less for talent.
You can still reduce costs and pay less for talent with someone live. You just pay them squat. That's what stations that still have live & local in overnights are doing. I believe that makes for bad radio.
You want radio the way it was done in the 60s? Good for you. You can pay extra for it. But know this: Even at radio operations where you DO pay extra, such as satellite and internet radio, the on air talent has been voice-tracked. Why should it be different at free radio?
It's not the 60s any more. Lots of things have changed. You want things to be the way they used to? Sorry.
MRBIboredop said:
Someone in West Tumbleweed with a internet connection and a home studio could send the station a bunch of files for next to nothing. Why pay a jock benefits and a salary when Joe Bob will do it for 40 dollars a shift.
That’s something you should take up with Joe Bob, not the guy running the radio station. The first station I worked at, I got paid minimum wage. They hired me, and I put a middle-aged guy with a wife and two kids out of work, because I was cheaper. I was live & local. So was he. So what? The ultimate insult is the guy with the wife and kids trained me to take his job. The thing you need to know is that there’s always someone who will work for less. And in this country, people are looking for a bargain. You do it every day. You want to pay less for your underwear, so you buy it at WalMart instead of the mom & pop downtown. They go out of business and you get your underwear for a dollar less.
MRBIboredop said:
If you are already paying a jock in a major market a salary, you can get lots more productivity out of him/her by having them spend a few minutes a day doing tracks for a sister station in a lesser market.
Automation made live jocks obsolete forty years ago. Transmitter meter readings were automated in the 70s. Music logs were automated in the 80s. These days, a jock sits there for 15 minutes while all the segues and commercial breaks are done in a computer. It’s like going to a Jennifer Lopez concert. The only times the mic is live is when she shouts “How’re you doin,’ Chicago?” Then she’s lip-syncing for the rest of the show. You pay to be in the room with her, not to hear her sing. And she’s not the only one. That’s what being a jock today is.
MRBIboredop said:
Are you telling me you are making the same money per shift VT'ing you made for on air, and the station is paying a board op to sit there or someone to assemble the show and then load it into the computer a week at a time?
Of course not. Are you telling me companies pay the same for someone in India to answer the phone as they did for someone in Boston? Of course not. Are all the costs associated with running a radio station the same as they were 30 years ago? No. Rent, insurance, salaries, utilities, etc have all gone up. In the last five years, ad prices have gone down. So who pays the difference? When costs go up in most businesses, you pass those increases on to the consumer. But radio is still free for the listener. I can’t increase the spot load any higher than it is now, because the listeners tune out. So I’m squeezed between listeners who want radio for free, increased costs, and declining revenues. What do I do?