>>not everyone wants to hear Christmas music for 6 weeks during which time they lose their regular listeners who might never ever come back
Yes; it's interesting: I am in that category (though I do come back). But when you had the
WROR/WODS war, with "the other guys" quickly flipping when the first went all-Yule, the idea
was that they would get NEW listeners. People who would discover them then stay tuned when
they flipped back. And it supposedly billed well. Things may be a bit different now.
>>ended up a Mike-FM regular listener and never went back.
WBOQ picked up some people too--just like WROR picked up listeners when WODS went Amp.
WODS is advertising "it's that time of year again"--yes, All Christmas!
...on their HD 3. Which is again great news for the dozen people who own an HD radio!
There's a bit more time between Turkey Day and Christmas this time around. There's someone new in Greater doing programming, I hear, and maybe there's some rebellion going around from
listeners. Some want all Christmas now.
Some want to ....ease... into it.
So again the idea was, especially at CBS, "we'll make money and get new listeners".
Now they realize it'll make money, but don't flip too soon!
And CBS isn't about to flip the relatively new Amp to Christmas. Imagine their listeners
suddenly hearing Nat King Cole :
Call us grinches if you must, but we'd like our holiday music to be not TOO early.