It's Petracola's stick...well not any more, however the point I am trying to make while we all hold near and dear the thought of a community radio station, the bottom line is...the bottom dollar.
I couldn't agree more with Shoebox that Mr. Petracola was greatly involved in the community, but in the end, he wanted to retire and he had the station for sale. Did Ed try to purchase the station? I heard that Donnie made an offer in the ballpark of 1.5 for the combo, but he sure wouldn't have kept it in T county. Bruce probably made an offer as well, but no one is sure of that.
I hate that everyone is bashing Petracola. I never worked for the man, but I worked in the area for three years in radio. We all got along very well. Tuscarawas county should be lucky that they even have a station left. Someone could have purchased 99.9 and 1450 and blew them up to increase signals in Akron or wherever.
If anyone knows how to operate "COMMUNITY RADIO" in the area, its Bruce and the boys at Coshocton Broadcasting. Okay, Okay....101.7, 95.3 yes they both sound like Amtrak and Norfolk Southern collided, but they are community radio. You carry the local high school sports, the college if there is one and you spike local businesses, do community toy drives and shareathons. Maybe both stations need to hire a Program Director that knows the importance of segues and music rotation, they both get the point of what you need to do to appeal to the community.
If Petracola holds onto 1450, that will be great. It would be even better if Bruce bought it! But I honestly see him selling to Ed. Oh well, we can all assume, but what good is it going to get us. No matter what we do, 101.7 is moving away. Eventually Tuscarawas County will become a part of the Canton Market. I really see that happening, especially if Next Media and Donnie back it up. Plus it would gain a few market placements when that happens.
Point being...its done, its overwith. Was Petracola at fault? I dont believe so, it was Petracola's choice! And OMW is right...it's his station. Yes, it was licensed to Dover/New Philadelphia, but there wasn't enough money to keep it in the city of license. If the community wanted to keep that station bad enough, they should have bonded together to save the stick and forced him to sell elsewhere. Greer wanted to purchase the stick at one time (Greer is an investment group that has part ownership of the ever popular West Virginia Radio Corporation).
I remember applying at WJER years ago and wasnt offered a job. Now Im programming in a market bigger than Canton...hmmm, isnt that funny! Oh yeah, and it's the top rated station in the market, and it also happens to be AC. Am I upset with Petracola? Nope. He just didnt feel as if I were talented enough to work as a weekend board operator. Enough said!