Re: WPTY wish you could move 50 miles south!
Sad, but true. Companies and mainstream media like MTV and Dr. Pepper showed their true colors on what they think of dance. If these advertisers were for local businesses like how Party FM is getting their money, then it would be a greater chance for dance (and alternative) to survive. Let's not forget Arbitron's demographics and on who they are catering to. I see a greater chance JSE flipping to possibly yet another Top 40 CHR than for JSE to swap on 103.7. Best bet is internet radio. This is the future and pretty soon will put the nail in the coffin for FM.
JerseyShor said:I'm a huge dance fan but agree its a huge gamble to sell it in South Jersey.
99.3 "The Buzz" got great ratings as Dance in the Atlantic City/Cape May books plus it got very good numbers in the Ocean County break-down(more than many IN-market stations!), but flipped to Hip Hop/Rap to make more money, and it does.
106.3 "Hot 106-3" got decent numbers in the Atlantic City/Cape May book considering its marginal signal but still couldn't sell it.
A dance formatted 102.7 would probably be top 5 in the ratings but would be lucky to get top 15 in revenue.
Dance and Alternative are two dying formats for terrestrial radio, both may have lots of fans but neither can sell ads.
Sad, but true. Companies and mainstream media like MTV and Dr. Pepper showed their true colors on what they think of dance. If these advertisers were for local businesses like how Party FM is getting their money, then it would be a greater chance for dance (and alternative) to survive. Let's not forget Arbitron's demographics and on who they are catering to. I see a greater chance JSE flipping to possibly yet another Top 40 CHR than for JSE to swap on 103.7. Best bet is internet radio. This is the future and pretty soon will put the nail in the coffin for FM.