The idea of putting Rome on WMMS is intriguing...and Premiere/CC is probably not at all happy with losing Rome's first hour on the big signal, and who knows if they'd force the issue, but...
I don't see it happening, even if the contract with WKNR up fairly soon.
Yes, WMMS has drive-time talk, with Rover in AMD and Alan Cox in PMD. Yes, it does well for them.
But 100.7 is still positioned as a rocker...a lifestyle rock/talk station. Rome would do well with that audience, and it's an intriguing possibility, but, there goes their rock positioning.
There are still all the other problems we talked about with an FM sports station, back when we were kicking around the prospect when 106.5 was stunting.
Man, this feels like a colossally bad move for the folks at the Galleria. Yeah, I get the fact that some folks don't like Rome...but he's been a bedrock of that station, like him or no. It's almost a local station for him, for crying out loud, almost like Hannity on WABC or Rush on KFBK.
As far as WARF goes, the signal is not quite good enough to market as a Cleveland station. Not QUITE. You can bet Keith and company will get a nice Cleveland ratings bump, though...and in Akron itself, when all those clones stop hearing Romey at noon on 850. (There are a LOT of people who listen to Rome on 850 in Akron. Hope CC has some empty billboards they can flip...)
BTW, our friends at South Avenue in Youngstown chime in to remind us that some listeners on WKNR's eastern flank, outside the range of Puny 1540 KNR2 (our wording, not theirs

), can pick up Rome on "The Sports Animal", WNIO/1390...