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WKSW Enon Ohio
- Thread starter Allfirdup
- Start date
Reasons that I doubt they will stay country:
1. Even with the move their signal is nowhere near as big or strong as K99.
2. They don't have the money to compete with Cox. When 103.9 flipped from oldies to country as "The River", they bought 4 billboards. Cox promptly bought somewhere between 50 and 100 billboards (approximately). Cox also has big bucks for research and promotions that Mainline doesn't have. Cox also has great personnel in place under Nick Roberts, who's as sharp an Operations Manager as you can get.
3. According to the coverage nap they will lose a lot of Champaign county country listeners where they are strongest now.
4. If they simulcast WING they can cut staff and save money. If they do that, they will hopefully pay more attention to keeping the station functioning properly. If you heard the on-air debacle during the second quarter of the Ohio State game on Sunday you know what I'm referring to.
1. Even with the move their signal is nowhere near as big or strong as K99.
2. They don't have the money to compete with Cox. When 103.9 flipped from oldies to country as "The River", they bought 4 billboards. Cox promptly bought somewhere between 50 and 100 billboards (approximately). Cox also has big bucks for research and promotions that Mainline doesn't have. Cox also has great personnel in place under Nick Roberts, who's as sharp an Operations Manager as you can get.
3. According to the coverage nap they will lose a lot of Champaign county country listeners where they are strongest now.
4. If they simulcast WING they can cut staff and save money. If they do that, they will hopefully pay more attention to keeping the station functioning properly. If you heard the on-air debacle during the second quarter of the Ohio State game on Sunday you know what I'm referring to.
I've been guessing that they're going to simulcast WING-AM for quite some time now. Sports on FM has worked wonders for WBNS-FM/Columbus. I also agree that Cox could squash KC, not only in signal but behind the scenes as stated above. K-99 is #1 for a reason.TANKSBACK said:
Also, I have always wondered why 92.9 kept the WGTZ calls after they blew up Z-93. ??? It would make more sense to flip the calls to WING-FM since it fits in with "Fly" more than the square-trying-to-fit-into-a-round-peg WGTZ calls. This is one reason why I have guessed that 101.5 will go all Sports is b/c they're saving the WING-FM calls for Sports simulcasting on 101.5. You wouldn't want two different sets of calls on your AM/FM simulcast.
I wonder if Main Line has deeper pockets than I thought. They've been playing that Fly advertisement on almost every channel in Dayton, including the #1 WHIO-TV 7. That can't be coming cheap to them on the #1 TV station in town. The others I could see coming cheap, but not on 'HIO. I'm shocked that Cox would let them advertise on their TV since it is a direct competitor to The Eagle. I guess $$$ talks and you know what walks. ;D
Les Hollister said:
From the FCC website:
Class Frequency Call Channel | Service | Status City State Country File Number Docket FacilityID ERP HAAT Licensee/Permittee
WKSW 268 A FM 101.5 MHz ENON OH US BLH-20110223ABS -10113 6. kW 100. m MLB-DAYTON IV, LLC
Are they still on 101.7? They have been licensed to Enon, Ohio and for 101.5 for over a week now.
Any updates?
After inquiring about the official sign on date for the new WKSW facilities, it was said that they are planning on signing on the air within the next few days. This is from a very reliable source which is very close to the situation.
Any other ideas on what the format will be for the new WKSW facilities? Besides simulcasting Sports WING 1440 AM as a guess, maybe they will stay country?
Any other ideas on what the format will be for the new WKSW facilities? Besides simulcasting Sports WING 1440 AM as a guess, maybe they will stay country?
The only other format I could think of would be some sort of rock format to take a few #'s away from 'TUE or maybe The X?? If they are willing to throw some $$$ into it....makes sense. You have Hot beating Channel 94-5, Fly trying to swat at Mix, 101-5 taking stabs at 'TUE perhaps?
I hate to give K99 the key to all the country listeners. Nick Roberts is not the only good programmer who can make an impact. Kiss could be another choice for the audience and be a cheaper choice for the advertiser. But to be honest it still woud make a lot more sense that if they were to stay country then don't make the move.
I think sports could be a strong choice for them if they do it right. Simply putting ESPN programming on the FM side is a wrong move. They need to develop their local shows with personalites you can relate to.. Keep in mind you don't have to win the ratings game in sports to do very well in the revenue game.
I think it would be a waste to keep WING AM doing sports. The market already has an AM sports station in WONE. Mainline needs to look at finding a niche format for the AM and go with it.
What could it be? The choices are talk, oldies, Adult Standards or Country Classics. I would be interested to hear others write in their format of choice and why?
I think sports could be a strong choice for them if they do it right. Simply putting ESPN programming on the FM side is a wrong move. They need to develop their local shows with personalites you can relate to.. Keep in mind you don't have to win the ratings game in sports to do very well in the revenue game.
I think it would be a waste to keep WING AM doing sports. The market already has an AM sports station in WONE. Mainline needs to look at finding a niche format for the AM and go with it.
What could it be? The choices are talk, oldies, Adult Standards or Country Classics. I would be interested to hear others write in their format of choice and why?
To alans613: I've also been seeing a lot of the Fly 92.9 TV spots, but that doesn't mean they have deep pockets. Of all the radio stations I've worked at that ran TV spots, I think almost all of them were trade. That's why you'll see a lot of radio stations run TV spots during radio sweep periods, then hear a large number of TV stations run spots on radio during their sweeps. And since TV is usually getting higher spot rates you'll hear a larger number of their spots on radio than vice versa.
The return of Z? 
Move Hot more into an urban direction and make the new Z straight up mainstream Top 40. Hard to say what will happen....maybe stay country, flip to sports...rock...Top 40. It is fun speculating.....
Move Hot more into an urban direction and make the new Z straight up mainstream Top 40. Hard to say what will happen....maybe stay country, flip to sports...rock...Top 40. It is fun speculating..... If this was CC or in a market that was bigger, stunting would have already began.
Possible formats:
Sports
Classic Hits
CHR
Hot AC or AC
Let me tell you why I believe in each format:
Sports: Simulcast ESPN on 101.5 - more of a large market move, but it'd make sense to try to boost the ratings up for ESPN. Not a big FM Sports guy, but would be a typical move.
Classic Hits: There's no real powerful classic hits outlet in the market. The Eagle sounds good, but doesn't ever generate a ratings buzz. This is probably the most less likely of them all because it'd have little competition with Fly. Plus, there's no need for two classic hits stations in the same market.
CHR: Would be a good battle. HOT does well, but has fallen off since the summer. I know Scott programs Hot to the market, but sometimes I hear urban sets, other times, rhythmic. The best thing to do would be to make Hot 1029 a lot like Power in Columbus. Still plays the major rhythmic crossover artists like Rihanna and Usher, but not jumping on Far East Movement and Ke$ha. Turn 1015 into Z and bring the real CHR sound back to Dayton. Channel 945 actually had a huge jump last book and jumped ahead of Fly, right underneath The X and a few points away from Mix. If marketed right, Z1015 would be right back on top of 945 and in the words of Charlie Sheen, "Win!" Plus, would save money because Scott could program both stations.... although he got lazy with Z towards the end.
Hot AC/AC: Would be safe enough, and then you'd have two stations after Clear Channel. If I did Hot AC... would be a very current-sounding adult CHR that shares a few songs with Hot such as Cee-Lo Green, Taio Cruz, and Pink. Plus, this would steal from Channel 945. Easy enough to program, and Mix isn't powerful now anyway. As far as AC, it'd have to be something like Rewind in Dayton or MOViN to do any damage to Lite. They do pretty well.
Here's the thing: Kiss Country pulled a 1.3 in the last book and changing frequencies isn't going to help that much. Competing with K99.1 is not smart. They are pulling consistent 7's and 8's in the book. They sound good. They're heritage. You're not going to steal much from their share at all. You're gonna need to put something fun, exciting, and different on 1015... I hope it's CHR, but knowing Main Line, they'll keep it country and fail.
Just my two cents.
Possible formats:
Sports
Classic Hits
CHR
Hot AC or AC
Let me tell you why I believe in each format:
Sports: Simulcast ESPN on 101.5 - more of a large market move, but it'd make sense to try to boost the ratings up for ESPN. Not a big FM Sports guy, but would be a typical move.
Classic Hits: There's no real powerful classic hits outlet in the market. The Eagle sounds good, but doesn't ever generate a ratings buzz. This is probably the most less likely of them all because it'd have little competition with Fly. Plus, there's no need for two classic hits stations in the same market.
CHR: Would be a good battle. HOT does well, but has fallen off since the summer. I know Scott programs Hot to the market, but sometimes I hear urban sets, other times, rhythmic. The best thing to do would be to make Hot 1029 a lot like Power in Columbus. Still plays the major rhythmic crossover artists like Rihanna and Usher, but not jumping on Far East Movement and Ke$ha. Turn 1015 into Z and bring the real CHR sound back to Dayton. Channel 945 actually had a huge jump last book and jumped ahead of Fly, right underneath The X and a few points away from Mix. If marketed right, Z1015 would be right back on top of 945 and in the words of Charlie Sheen, "Win!" Plus, would save money because Scott could program both stations.... although he got lazy with Z towards the end.
Hot AC/AC: Would be safe enough, and then you'd have two stations after Clear Channel. If I did Hot AC... would be a very current-sounding adult CHR that shares a few songs with Hot such as Cee-Lo Green, Taio Cruz, and Pink. Plus, this would steal from Channel 945. Easy enough to program, and Mix isn't powerful now anyway. As far as AC, it'd have to be something like Rewind in Dayton or MOViN to do any damage to Lite. They do pretty well.
Here's the thing: Kiss Country pulled a 1.3 in the last book and changing frequencies isn't going to help that much. Competing with K99.1 is not smart. They are pulling consistent 7's and 8's in the book. They sound good. They're heritage. You're not going to steal much from their share at all. You're gonna need to put something fun, exciting, and different on 1015... I hope it's CHR, but knowing Main Line, they'll keep it country and fail.
Just my two cents.
Be a darn shame to see those WING calls on anything than 1410. WING-FM would be acceptable...
As a Clark County native, I think it's a shame to see Kiss Country go (if that indeed is going to happen) they were HUGE in that area back when I was growing up. I knew people that would actually get upset if you listened to K99 or WCOL. I should also note they are the only commercial station left in Springfield. The end of an era my friends.
This article from 2007 says the reason they are going to moving to Dayton is because by doing so, "The (Urbana) station would be worth 10 times (more) by moving it into the Dayton market"
http://www.daytondailynews.com/n/content/oh/story/news/local/2007/02/02/ddn020307radio.html
School's radio station may lose its spot on dial
Huber Heights broadcaster is threatened, too, by bid to move Urbana country station to 101.5 FM.
By Katherine Ullmer
Staff Writer
Saturday, February 03, 2007
Any updates on the tower move to Dayton on 101.5? Things seem to be pretty quiet these days.
http://www.daytondailynews.com/n/content/oh/story/news/local/2007/02/02/ddn020307radio.html
School's radio station may lose its spot on dial
Huber Heights broadcaster is threatened, too, by bid to move Urbana country station to 101.5 FM.
By Katherine Ullmer
Staff Writer
Saturday, February 03, 2007
Any updates on the tower move to Dayton on 101.5? Things seem to be pretty quiet these days.
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