M
MsMusicRadio
Guest
Finally some movement. Now maybe a 10 page thread starts
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So everyone who predicted 94.1 would flip to CHR was right.... sort of....
This puts Wild on a more equal footing with FLZ in terms of signal, coveringTampa and Lakleland. It also solves the prbolem of the 94.1 signal not reaching the wealthy beach dwellers who are an important part of their audience. And it's cheaper than a true flip, plus it doesn't blow away any billing.
Smart move.
This puts Wild on a more equal footing with FLZ in terms of signal, coveringTampa and Lakleland. It also solves the prbolem of the 94.1 signal not reaching the wealthy beach dwellers who are an important part of their audience. And it's cheaper than a true flip, plus it doesn't blow away any billing.
Smart move.
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MsMusicRadio
Guest
I guess this means no "AMP" or "NOW". A really strong WLLD should make that moot. As for Q105 ( what else)------I think they sound great, are my favorite station, and I hope are now safe from being flipped to CHR (fingers crossed)
http://blogs.tampabay.com/tbt/2009/08/987-941-switching-places-on-your-dial.html
Gives the story, not all that factual though; apparently the CBS spokesperson isn't aware(or maybe doesn't care) that 98.7 does not have better reception in Sarasota than 94.1; this is a definite plus for WLLD, which will have a 100,000 watt signal on a higher tower than it's current 50,000 watt signal out of the Largo/Seminole area (even though it's licensed to Holmes Beach).
94.1 has an awesome footprint of a signal.
As far as reception being better on 98.7 in the office buildings, that is partially true; it does come in better in most of Pinellas than the 94.1 frequency, but if I recall, there are some major office buildings in downtown Tampa, Brandon and Temple Terrace and reception there won't be so good on the new smooth jazz frequency of 98.7. (which is one reason why their sister station (same signal - 50,000 watts and same tower site) used to have a repeater in downtown Tampa in the 1990's so that people in office buildings could receive Oldies 92.5 on the downtown Tampa repeater of 92.1.
People who still listen to terrestrial radio and like smooth jazz in the n.e. Pasco (Dade City) and eastern Hernando can still get their fill of smooth jazz on 103.1 out of Orlando/Oveido, with their recent power increase (103.1)they come in pretty well in eastern Hernando county. (east of I-75 and east of U.S. 98).
Gives the story, not all that factual though; apparently the CBS spokesperson isn't aware(or maybe doesn't care) that 98.7 does not have better reception in Sarasota than 94.1; this is a definite plus for WLLD, which will have a 100,000 watt signal on a higher tower than it's current 50,000 watt signal out of the Largo/Seminole area (even though it's licensed to Holmes Beach).
94.1 has an awesome footprint of a signal.
As far as reception being better on 98.7 in the office buildings, that is partially true; it does come in better in most of Pinellas than the 94.1 frequency, but if I recall, there are some major office buildings in downtown Tampa, Brandon and Temple Terrace and reception there won't be so good on the new smooth jazz frequency of 98.7. (which is one reason why their sister station (same signal - 50,000 watts and same tower site) used to have a repeater in downtown Tampa in the 1990's so that people in office buildings could receive Oldies 92.5 on the downtown Tampa repeater of 92.1.
People who still listen to terrestrial radio and like smooth jazz in the n.e. Pasco (Dade City) and eastern Hernando can still get their fill of smooth jazz on 103.1 out of Orlando/Oveido, with their recent power increase (103.1)they come in pretty well in eastern Hernando county. (east of I-75 and east of U.S. 98).
A very PC press release. Reality is that WILD will have a signal bigger than the beat, and similar to FLZ........and a dial placement right between the two......help them keep on equal footing, or better than the competition.
Smooth Jazz......well, we'll see if the arb numbers tank after this move......I say they will suffer pretty bad
on another note, do you think we'll ever see this from Cox ? Take 97x to 105.5, or something like that ?
if not, why not ?
Smooth Jazz......well, we'll see if the arb numbers tank after this move......I say they will suffer pretty bad
on another note, do you think we'll ever see this from Cox ? Take 97x to 105.5, or something like that ?
if not, why not ?
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MsMusicRadio
Guest
I'd leave the Dove on 105.5. I might switch The X and the Point if I were Cox, although personally I'd be mad because I like the Point music. Just wish they didn't VT two jocks with 9 hour shifts. Sounds dumber than just going jockless. I didn't mean without any jocks or I presume one Point voice has one. Nevermind!
All very good points........ and this was a press release, the TBT employee couldn't be bothered with doing any asking the CBS spokesperson any questions, she just repeated the press release, nice for CBS radio and easy for the TBT employee.distantfm said:
As far as Cox goes, I don't see them neutering the Dove, as long as they have bragging rights about it being the number one station in the age 12 plus category...... remember the DOVE has already been neutered once, it used to be 100,000 watts on a bigger stick before that frequency swap that took it down to 50,000 watts in a less centralized location.
distantfm said:
Indeed, it'll be a scapegoat leading them to eventually drop smooth jazz. "WSJT. Holmes Beach/Tampa Bay." OK.
By the way, this source apparently thinks smooth jazz is getting an even bigger demotion, reporting "WLLD-FM (98.7)/Tampa is swapping frequencies with co-owned Jazz WSJT-FM at 106.3..." 106.3? WTF?!
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MsMusicRadio
Guest
WLLD seems to be a station CBS takes seriously. They do this format in places like Chicago and DC (sort of). As far as I know, it is fully staffed and competitive. Smooth Jazz is failing around the country and CBS certainly cut back on staff. Going live again in PM drive might help. People who like this format probably will continue to listen, but this really gives WLLD a boost against FLZ and the Beat.
Side note that will pretty much go unnoticed but worth mentioning... The 94.1 frequency has a digital HD transmission while the 98.7 and 92.5 facilities do not. Wild 94.1 will now have HD and probably an HD-2. Maybe a 24 hour "X-Factory" HD-2? ...of course all this with the fact that there's almost no HD receivers in Tampa Bay. I've had one for almost a year and haven't come across another person that has one yet.
The Dove wasnt neutered in the beginning
When 103.3 was in Palmetto the dove was a class C but they changed the rules and it was going to be downgraded to a C1 unless they upgraded it. So, they moved it to the Balm Riverview antenna farm and it became a full class C, but they flipped to country. The original Dove programming was split between CC Sarasota on 92.1 and Cox on 105.5. Same exact music, in fact the songs were identical for weeks. CC changed the format slightly and destroyed the station in Venice.
When 103.3 was in Palmetto the dove was a class C but they changed the rules and it was going to be downgraded to a C1 unless they upgraded it. So, they moved it to the Balm Riverview antenna farm and it became a full class C, but they flipped to country. The original Dove programming was split between CC Sarasota on 92.1 and Cox on 105.5. Same exact music, in fact the songs were identical for weeks. CC changed the format slightly and destroyed the station in Venice.
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MsMusicRadio
Guest
WLLD should not be WILD 94.1. It should be WILD 94. Sounds better. Fresh 98 sounds good too.
drt said:
The issue isn't so much the office buildings as it is the expensive homes on the Gulf Coast beaches. I was involved in the home electronics business in the Bay area for a long time and had many customers who complained that they couldn't pick up 94.1 inside their houses.
Reality is that the PPM is generally death for smooth jazz, so this is just a first step. It probably goes back to 94.1's HD-2 before too long.
MsMusicRadio said:
Fresh sounds too feminine for me. I wouldn't tune in to listen to "Fresh". I would end up listening to another market's Smooth Jazz station.
KOL said:
WSJT's demise started with the moronic decision to move George Nix out of morning drive. The station has never recovered. The Smooth Jazz format is a colossal failure due to the lack of a strong morning host with a major-market sound and bad programming choices. A segue from Euge Groove "Born 2 Groove" to Prince "When Doves Cry" is a train wreck with no survivors!
M
MsMusicRadio
Guest
Wasn't adding the "point" whatever to the station ID started by "alternative radio' in it's early days to sound more serious than CHR's? WLLD does not sound like a cross between PBS and "experimental rock", therefore-----like B-96 in Chicago, it should be WILD 94! Point taken (away)
Point or no point, that's not the point here. The fact is, this swap or at least the move to 94.1 from 98.7 is long overdue and I'm glad to see it happen for the guys at Wild. They've earned a chance to play on an even playing field with FLZ. However, I do agree that it's only a matter of time before we see the rug yanked out on smooth jazz listeners and something different on 98.7. I won't speculate just yet since I'm sure they'll give it 6 months to a year but trust me, I'm sure future plans have been discussed.
And one more thing about the timing of this swap... Am I the only one that thinks this was held off on until PPM came to town? This way, frequency recognition becomes irrelevant (sorry MsMusic) as the PPM will "hear" what you're listening too no matter if it's 94.1 or 98.7. No more questions concerning the diaries and if the listener was confused by dial position. The next 6 months should be interesting.
And one more thing about the timing of this swap... Am I the only one that thinks this was held off on until PPM came to town? This way, frequency recognition becomes irrelevant (sorry MsMusic) as the PPM will "hear" what you're listening too no matter if it's 94.1 or 98.7. No more questions concerning the diaries and if the listener was confused by dial position. The next 6 months should be interesting.
They said on Wild that the new 94.1 signal can be picked up in Orlando. Thats what I heard while listening to the stream lastnight. But CBS Radio has 102 Jamz in Orlando.
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