eacalhoun1 said:
Back in the late 80s, a longtime Charlotte radio station changed from a lite AC to a more mainstream AC format and wanted to distance itself from a name which too closely resembled its beautiful music days - EZ 104, WEZC. The station changed its name to "Mix 104.7" and even often called itself "Mix 104.7 WMIX". Howver, "WMIX" was not the legal ID. The legal ID was "WMXC, Charlotte". As was becoming the trend in the late 80s, a voice delivered a lightning-strike-quick "WMXC Charlotte" legal ID crammed between two spots with a bit of overlap from the previous spot and the next spot. Additionally, the audio level of the ID was lower than the spots. It was barely intelligible -- obviously intentional. THEREFORE, is it not possible for Citadel to do the same? Keep the "brand" WNOX, but do a legal ID as, oh, WKNX. You know, if this situation was in Memphis it would be easy. Change COL to some little town west of the Mississippi and call it KNOX.
This is a slippery slope. The FCC not only prohibits false indentifers, they also prohibit those which are "intentionally deceptive."
When I was working in Orlando, there was a station near Daytona Beach using the "KISS-FM" moniker. The station was licensed to the small town of Palatka, Florida, but ran a full 100kW at 1,400 feet. Needless to say, it covered a lot of ground.
The Legal ID was buried in the :50 stopset. It was a very quick "WFKS, Palatka", dry-voiced. Then, at :00, a fully-produced sweeper aired which proudly proclaimed "WFKS Daytona Beach, Jacksonville, Gainesville, Orlando...Florida's 99.9 KISS-FM!"
The FCC cited and fined them for using false and intentionally deceptive identifiers. Although in this case, it was blatant because you had the actual call letters at :00, followed immediately by a NON city-of-license.
On the other hand, you have the case of WGTZ in Eaton, Ohio. The target market is Dayton. Back in the 1990s, they ran a produced Legal ID sweeper as follows: "WGTZ...Eatin' Dayton alive with the hottest hits...Z-93!" A complaint was filed against WGTZ with the FCC. However, the FCC ruled this WAS a Legal ID because it was actual call letters followed immediately by city-of-license. Though the play on words with Eaton/Eatin' was cute, it was not false nor deliberately deceptive.