There is no law against simulcast overlapping, just the common sense idea of why waste two valuable signals on the same area when you only need one. There used to be laws on AM/FM simulcast but i dont think that they are in effect any longer.
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Wolf No Longer Howling In NOLA
- Thread starter mightynine
- Start date
Well, let's take a look at options for 102.9 - if Citadel doesn't want to cannabilize any other stations in the cluster.
Any form of country's out, IMO.
As we've said before, going a more young urban slant to take on Q93 might hurt Old School 106.7 - and would have the same problems as 106.7 did going up against WNOE - fighting heritage.
A Top 40/CHR to take on B97 is likely out, as I would think it would step on Mix 92.3's toes too much.
AAA? Could be too close to Mix.
Dance? Forget it - Diva still hurts.
Alternative? How about a AAA/Classic Alternative mix? Would that step on Mix too much? Is it too niche?
A/C? They just poured out their Martini, so I'd say no.
Classic Rock? There's an ABC Music Radio satellite feed.
Spanish? Not a bad idea, as they would have that all to themselves on the FM dial - but how much of the Hispanic growth seen since Katrina will pull back as construction and other cheap manual labor work dries up? And can you sell it? I don't know how much money La Fablousa pulls in, but can those businesses spend enough across two stations?
Sports? I still think this is what's likely, but not with Sporting News Radio. I once again point to the fact Citadel BR pulled the ESPN affiliation away from CC there - and nothing says they can't do it again in N.O. - and it would be the quickest station to set up. You don't need an ounce of local talent at first, and it's all turnkey. And you'll throw it on in time for the NBA finals to carry the play-by-play.
News/Talk? Unlikely, but possible. There's enough shows out there that could fill a day....
Imus - 5a to 9a (makes the parent company happy)
Laura Ingraham - 9a to Noon (delayed an hour)
Bill O'Reilly - 12n to 2p (stolen from weekend wasteland, also delayed an hour because of his absurd 2 hour length)
Lou Dobbs - 2p to 5pm
And...after that, I admit I'm stuck, because if they wen't this route, they will really have to go off the beaten path to find shows to fill (WOR Radio Net? More Talk Radio Net?) - so that's why I don't think this one is a given. For an afternoon show - I dunno - woo Gerry V to have the synergy with the Hornets? Can they afford him?
That's all I can think of. Any I'd miss?
Any form of country's out, IMO.
As we've said before, going a more young urban slant to take on Q93 might hurt Old School 106.7 - and would have the same problems as 106.7 did going up against WNOE - fighting heritage.
A Top 40/CHR to take on B97 is likely out, as I would think it would step on Mix 92.3's toes too much.
AAA? Could be too close to Mix.
Dance? Forget it - Diva still hurts.
Alternative? How about a AAA/Classic Alternative mix? Would that step on Mix too much? Is it too niche?
A/C? They just poured out their Martini, so I'd say no.
Classic Rock? There's an ABC Music Radio satellite feed.
Spanish? Not a bad idea, as they would have that all to themselves on the FM dial - but how much of the Hispanic growth seen since Katrina will pull back as construction and other cheap manual labor work dries up? And can you sell it? I don't know how much money La Fablousa pulls in, but can those businesses spend enough across two stations?
Sports? I still think this is what's likely, but not with Sporting News Radio. I once again point to the fact Citadel BR pulled the ESPN affiliation away from CC there - and nothing says they can't do it again in N.O. - and it would be the quickest station to set up. You don't need an ounce of local talent at first, and it's all turnkey. And you'll throw it on in time for the NBA finals to carry the play-by-play.
News/Talk? Unlikely, but possible. There's enough shows out there that could fill a day....
Imus - 5a to 9a (makes the parent company happy)
Laura Ingraham - 9a to Noon (delayed an hour)
Bill O'Reilly - 12n to 2p (stolen from weekend wasteland, also delayed an hour because of his absurd 2 hour length)
Lou Dobbs - 2p to 5pm
And...after that, I admit I'm stuck, because if they wen't this route, they will really have to go off the beaten path to find shows to fill (WOR Radio Net? More Talk Radio Net?) - so that's why I don't think this one is a given. For an afternoon show - I dunno - woo Gerry V to have the synergy with the Hornets? Can they afford him?
That's all I can think of. Any I'd miss?
B
Beernuts711
Guest
Here's the winner for them:
Boob Mitchell in morning drive
Bad Boy Tommy Sucker singing for his supper in midday
Burnied- out Cyrus in PM drive
Paid programming tapes of Louis Farrakhan, Jesse Jackson and Jeremiah Wright in evenings
A remote from the rec room at the Mandeville hospital overnights
Sounds about right for everyone involved.
Boob Mitchell in morning drive
Bad Boy Tommy Sucker singing for his supper in midday
Burnied- out Cyrus in PM drive
Paid programming tapes of Louis Farrakhan, Jesse Jackson and Jeremiah Wright in evenings
A remote from the rec room at the Mandeville hospital overnights
Sounds about right for everyone involved.
Too late for Citadel and O'Reilly, as of June 2 he will be 11am-1pm on WGSO, also WOR is already on 990 and been for a while. ESPN to Citadel like in BR, possibly true since Ben Maller, the Fox Sports overnite guy heard on CC's 1210 the Score has been talking that New Orleans will be added soon for his show.
Fieldtech1 said:
They're not double billing so what you said doesn't matter. The reason you simulcast 100% of the time is because that is proof to your listeners that you aren't changing anything but your station position. You can tell them to make the switch right now and they'll hear the same thing on your new home, and they do. It's builds trust with your listeners while you make the change, which people typically are afraid of. When you tell them you're moving and to make the switch of stations, but they don't hear the same thing you lose their trust. You spend lots of time and effort trying to build it with your listeners, why screw it up?
mightynine said:
Yeah they kind of flubbed it up, but they still have the people if they kept them or the library to put one up until they get a better format. I think the "end" thing (flipping a new rock station country) as well as the rocking country (classic rock/country mix) that wasn't real good at first all the way to playing the songs where core listeners with I-pods could tell that didn't sound like george strait tells you right there.... I think personally country can be done in NOLA but would take more than a northeast US view of how country should sound.
I don't think it would hurt heritage as much as pre-K KNOU was only bringing a 2 or 3 share in the market.. yes it had a cruddy signal BUT I find listners will listen thru noise if it's good enough. I think WQUE and WYLD has the market dominated as WNOE does country and unless you can produce something comparable (which track record for NOLA Citadel says no) I don't think they will do anything.
Also urban lean 104.1 proved that it didn't work either
Also Old school is more WYLD territory than Q territory IMO
Top 40 is too close to mix. AAA is close to mix, and would be better suited for the 106.7 signal than the 102.9 signal as your target audience would more live in the burbs than the westbank.
I think that's what kills the modern rockers in this area.. people love 90s alternative then they play it over and over till it's killed. 80's alternative is too niche for this market....
a/c could be done, but you may be stepping on some of mixes customers
Another stab at classic hits, possibly... classic rock? Need more than a sat feed... we could have blown out the wolf for sat fed country if that was the case... I think next station needs to be local.
I think you could sell it but ONLY if you knew the market.... La Fablousa and radio tropical both know the market... hell we got a LP TV univision and a full power telemundo station in town. But from what people told me, it depends how long these people stay in town rebuilding... Citadel near term could try a spanish format but what do you target as?
But also targeting this market is hard as they are like rock fans... not going to fill out the diary as many of your listeners or either undocumented or transient from Texas and until they put permanent roots in this town (I suspect they will but a lot of them will leave once the work dries up) it's a hard market to gauge.
We have low ratings on the AM in town.. Citadel BR is run much better than nola is , but is NOLA ready for FM sports talk when they have issues on AM?
and 3 news talkers would be overboard even by anyone's imagination. as I don't know of many 2 news station FMs let alone if sports makes 3
two words........ RADIO DISNEY
on simucast of 1450.......
Also Fieldtech is right as far as I know about Simulcasting also... it's a waste on two city grade signals plus many stations do it in major markets such as Atlanta with q100 when they moved from 100.5 to 99.7 with a simulcast of two weeks if I remember.
Basically years ago, the FCC didn't want a repeat of the AM station on FM.... It wanted to entice people to FM (kind of like what HD promises but can't deliver just yet) and outlawed it.... but they recended those rules either in the 1970s or 1980s as many stations since did simucasts on AM and FM (read WWL)
After two weeks, we will know what becomes of KMEZ... actually expecting a flipping of the KKND callsign to it, but hasn't happened yet...
and quitnow, I think they are just running the automation if they are running two seperate feeds of old school.. I've heard stations do that here.. but I agree, got to have some synergy
RFLA
RFLA, I've been down the station switch road in all aspects (OM, PD and talent) over the years and have been successful coming out of all them. This is the first time I've heard one approached this way. I'm not saying it can't be done and they won't be successul with it. But I'm a big believer in buildding trust with listeners and this violates it a bit. Also, I dind't think there simulcasting rules that magically popped up in the last 3-4 years, but with as fast as things change, you never know. As for them thinking there were such things, someone in the loop there mentioned it to me and said it went higher up the chain than local people.
Citadel killed country when they went Rockin' Country. Once that failed they should have gone another direction on 106.7 (again, it's a trust thing). As for pitching music, that's done in a lot of markets (even in the South) for different reasons even in historic music cities (Memphis and St. Louis are a couple that come to mind). Stations have to find ways to make themselves sound different than the competition. Whether it's being louder, putting reverb on mics, pitching music...there are several other ways too...you pick the one(s) you think will make you stand out. If you listened to The Wolf for a few songs and then switched to NOE, NOE sounded sleepy and slow. I'm guessing that's what The Wolf was going for, and because of that their target demo was 18-34 year olds and more than likely females. That isn't a strong demo in N.O., and for country it's probably next to nonexistant on the lower...18-25 end. No country station here ever cared to pull them in, so they never became fans of the music and won't until they get older, if ever. Sure there were other reasons for thier failure, there are always several for any stations demise. But, from the outside looking in I'd point at that as it's massive flaw and look into it more before I dug into the smaller, less meaningful things. That's why I've expressed a need for Citadel to do some local research to find the direction for 102.9.
As for selling Spanish, it's HUGE with national accounts. If I was the national rep there I'd be begging for it. Home Depot, Wal-Mart, Lowe's, Target, you name the national chain...they'll buy just based on the fact 102.9 would be the only Spanish FM in the area. Selling on a local level would be more tough and would be more work in the building and would probably require them to hire someone who was fluent in Spanish for production. You can't do it and only go half way.
Citadel killed country when they went Rockin' Country. Once that failed they should have gone another direction on 106.7 (again, it's a trust thing). As for pitching music, that's done in a lot of markets (even in the South) for different reasons even in historic music cities (Memphis and St. Louis are a couple that come to mind). Stations have to find ways to make themselves sound different than the competition. Whether it's being louder, putting reverb on mics, pitching music...there are several other ways too...you pick the one(s) you think will make you stand out. If you listened to The Wolf for a few songs and then switched to NOE, NOE sounded sleepy and slow. I'm guessing that's what The Wolf was going for, and because of that their target demo was 18-34 year olds and more than likely females. That isn't a strong demo in N.O., and for country it's probably next to nonexistant on the lower...18-25 end. No country station here ever cared to pull them in, so they never became fans of the music and won't until they get older, if ever. Sure there were other reasons for thier failure, there are always several for any stations demise. But, from the outside looking in I'd point at that as it's massive flaw and look into it more before I dug into the smaller, less meaningful things. That's why I've expressed a need for Citadel to do some local research to find the direction for 102.9.
As for selling Spanish, it's HUGE with national accounts. If I was the national rep there I'd be begging for it. Home Depot, Wal-Mart, Lowe's, Target, you name the national chain...they'll buy just based on the fact 102.9 would be the only Spanish FM in the area. Selling on a local level would be more tough and would be more work in the building and would probably require them to hire someone who was fluent in Spanish for production. You can't do it and only go half way.
Spanish language programming could be done and could compete well with the existing AM stations, as 830 is more of an AC station and 1540 is tropical. That leaves the market wide open for regional Mexican, which only 830 is playing a very small touch of. It's a different audience from the other 2 stations.
I still think New Orleans needs a new rock/or alt rock station, agressively playing new music with a few older songs thrown in a few times a day, promote it like the End, and be as visible around town like the End was. It was a crime the station was taken off the air.
I still think New Orleans needs a new rock/or alt rock station, agressively playing new music with a few older songs thrown in a few times a day, promote it like the End, and be as visible around town like the End was. It was a crime the station was taken off the air.
quitnow said:
There is a difference in pitching then redoing so the artist sounds more natural and what they were doing... I admit there was some who didn't even notice it was pitched, maybe I am one to notice more than most..
I've listened to pitched stations before and 106.7 went overboard with it IMO
I know they were trying for hot and fresh and the musical choices and the air talent was more hip than say WNOE, but what always ran me off was the pitching.. I don't know how others felt. That and Country is more of a suburban thing and a heavy promotion is needed to knock down a tradition in this city and I think it can be done to knock down NOE a notch or two but would require lots of time and I find unlike other markets, people are used to generic country stations all over the state
Also it's funny how Citadel is so successful in Baton Rouge and Lafayette but can't get out of the dumper in NOLA... including running a successful country station in Lafayette against another lower power station (I know the two areas are different in social-economic makeup but I'm just asking why can't they use the upbeat and fun KXKC pushes in Lafayette and translate it in NOLA?)
I forgot about nationals as I'm used to hearing the ads on 830 and 1540 be more local in general (I can't speak spanish but you can tell by the place names and limited spanish people do pick up)
But it would be a real kicker come basketball season to be the spanish home of the hornets
like fabulosa is the saints spanish station.
There is a possibility they may turn the transmitter off in a few weeks if the fcc can grant them the new construction permit and build it and turn it back on more powerful under a different format.
Also newsflash..... KMEZ has to upgrade or get off the air!!!!!!!!
http://fjallfoss.fcc.gov/cgi-bin/ws...xt=25&appn=101236606&formid=301&fac_num=12157
Apparently they have to be off the tower September 1,2008 they are on and would explain the hasty cutting of 106.7 to old school and the build up of such
Meaning , don't expect a new format until the new facilities are built possibly...
RFLA
quitnow said:
ESPN Radio is predictable, predirected and badly agenda driven. This has to be the opinion of an OM/PD, as I've yet to find one person on the street acclimate their love for ESPN Radio. They have the name and consistency in their imaging, but no meat. They're putting people trained in TV first, on the radio. On the street, I've only heard "a preference" for FSR.
I'm not crazy about the way Clear Channel corrals programming(FSR, Rush) to where ultimately, prior heritage affiliates of said programming don't have first right of refusal any longer. CC Baton Rouge did make the right move dumping ESPN for FSR as their ratings are slightly higher now. I don't think crosstown WIBR had FSR on the air for a couple of years before WSKR acquired it(WIBR had used FSR as weekend fill 2003-04). And all-ESPN FMs usually get pounded by a locally-based and focused sports AM(KTCK-AM vs. KESN-FM, Dallas).
SNR was actually a personal preference in certain dayparts as of a year ago. Not resigning Tony Bruno has certainly shown the cracks in that armor. They do have Tim Brando during the middays and WWWL should actually air him live. There are many in the media that aren't Brando fans, but the average sports joe in the south can feel like they can relate to that guy, because of his perceived love for the SEC.
RFLA;
Radio Disney? Not Possible unless ABC/DISNEY sells WBYU to a Hollar for Dollar Group or they go talk. the tower move does explain the move to 106.7, but last I heard unless they switched while I was offshore 102.9 is still playing The Old School format.
Radio Disney? Not Possible unless ABC/DISNEY sells WBYU to a Hollar for Dollar Group or they go talk. the tower move does explain the move to 106.7, but last I heard unless they switched while I was offshore 102.9 is still playing The Old School format.
RFLA - Citadel is successful in Baton Rouge and Lafayette because they bought successful stations, not because they are Citadel. When they have to build a station (ie., Red or WIBR), they can't do it.
KXKC was the dominant country station for years in Lafayette. KTDY has been at or near the top of Lafayette ratings for the last 10 years and KSMB is the heritage CHR (although they need to retire Novasad). The Citadel Urbans in Baton Rouge have been strong for years.
Citadel is a badly programmed company run by bean counters who only understand the bottom line. They don't care what the ratings are as long as they make the budget.
Their stations in NOLA will flounder as long as Citadel owns them. But, as long as they can crank out some cash and run their national spots and pi's, with little programming or marketing costs, Citadel will spend their time, focus and energy on larger markets.
You are correct about ABC continuing to own Radio Disney.
KXKC was the dominant country station for years in Lafayette. KTDY has been at or near the top of Lafayette ratings for the last 10 years and KSMB is the heritage CHR (although they need to retire Novasad). The Citadel Urbans in Baton Rouge have been strong for years.
Citadel is a badly programmed company run by bean counters who only understand the bottom line. They don't care what the ratings are as long as they make the budget.
Their stations in NOLA will flounder as long as Citadel owns them. But, as long as they can crank out some cash and run their national spots and pi's, with little programming or marketing costs, Citadel will spend their time, focus and energy on larger markets.
You are correct about ABC continuing to own Radio Disney.
The reason I ask is because they haven't learned like everyone else to steal ideas from yourself and others?
Take what is successful and apply it in New Orleans from markets close to New Orleans... the Wolf sounded like something I would have heard on the east coast in New England not cajun country.
But I agree on all stations being pretty well successful for years before. If I remember, 99.1 KXKC started the day they flipped frequency from 93.7 (I remember a 93.7/99.1 frequency flip in the early 1990s perhaps)
but buff, you are right on bean counters, but bean counters don't understand more ratings mean more money...
But yes, once proud stations are facades of themselves because of it
Take what is successful and apply it in New Orleans from markets close to New Orleans... the Wolf sounded like something I would have heard on the east coast in New England not cajun country.
But I agree on all stations being pretty well successful for years before. If I remember, 99.1 KXKC started the day they flipped frequency from 93.7 (I remember a 93.7/99.1 frequency flip in the early 1990s perhaps)
but buff, you are right on bean counters, but bean counters don't understand more ratings mean more money...
But yes, once proud stations are facades of themselves because of it
lafayetteindependentradi [/quote said:
You are right on who's making the opinion, but not for any other reason that you ask anyone who is the sports leader and they say ESPN. It's a brand, and if you're a station fortunate to get it, you don't have to develop it much. In a previous post you'd see I said they don't have the best talent and I've stated to many people that I'm not a big fan of theirs, but when it comes to sports they are Coke, Kleenex (? don't have any handy), Google has become one recently...and those are brands that are recognized by their names in a general snece.
nolaradiobuff said:
That's not true because they AREN'T making budget in N.O. from what I understand. They also aren't badly programmed, they just don't do local research so they rely on their successful stations in Memphis, Atlanta and other places to drive research...which is stupid since this is New Orleans, not one of those places.
RFLA said:
'NOE isn't cajun country. Neither is 'YNK or KCIL for that matter (although KCIL runs cajun music Saturday and Sunday mornings). I hear you on the Wolf pitching their music, RFLA. It was more noticable than some others in other parts of the country. I do think the lack of a young country demo in New Orleans had a lot to do with it. A reliable demo breakdown of the area would help with researching that. Too bad there isn't one. I look at 'YPY in Baton Rouge and their numbers, but there's a major college there that will help those numbers a bit (no offense Tulane, UNO or Xavier fans) as it draws from a larger area and they manage to keep some students in the area.
G
gerryv
Guest
hmmm..maybe 1350 am goes with the espn format........1280 goes all fox sports ???........hey but what the %$#@!! do i know right ?
gerryv said:
Talk to ESPN sometime. They hate 1280 splits the two. Talk to Fox, it's the same. I don't know if that's ever been expressed to anyone there, but they (ESPN & Fox) make it well known to others.
Personally, 1280 gets it right with Mike & Mike and Andrew & Crystal. That Fox Sports midday show is terrible compared to Cowherd, but whatever/whoever they run in the afternoon (between 5-7) is just as bad...and I think it's an ESPN show.
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